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NIKE (NKE) Stock Forecast & Price Target

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$57.40 +0.34 (+0.60%)
Closing price 04/23/2025 03:59 PM Eastern
Extended Trading
$57.54 +0.13 (+0.23%)
As of 04/23/2025 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
15
Buy
18

Based on 33 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 33 analysts, 15 have given a hold rating, 16 have given a buy rating, and 2 have given a strong buy rating for NKE.

Consensus Price Target

$83.19
44.92% Upside
According to the 33 analysts' twelve-month price targets for NIKE, the average price target is $83.19. The highest price target for NKE is $120.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 44.92% from the current price of $57.40.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
4/24/24 to 4/24/25
1 Month Ago
3/25/24 to 3/25/25
3 Months Ago
1/25/24 to 1/24/25
1 Year Ago
4/25/23 to 4/24/24
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
16 Buy rating(s)
16 Buy rating(s)
16 Buy rating(s)
20 Buy rating(s)
Hold
15 Hold rating(s)
14 Hold rating(s)
13 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$83.19$87.38$89.96$116.26
Forecasted Upside44.92% Upside31.13% Upside22.24% Upside22.84% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.61
2.61
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside44.92% Upside155.30% Upside23.66% Upside
News Sentiment Rating
Positive News

See Recent NKE News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/22/2025The Goldman Sachs Group
3 of 5 stars
Brooke Roach
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Lower TargetBuy ➝ Buy$88.00 ➝ $72.00+26.26%
4/21/2025Williams Trading
0 of 5 stars
Sam Poser
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Lower TargetBuy ➝ Buy$93.00 ➝ $73.00+35.92%
4/15/2025Berenberg Bank
2 of 5 stars
N. Anderson
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Initiated CoverageHold$58.00+4.75%
4/11/2025Piper Sandler
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A. Andreeva
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Lower TargetOverweight ➝ Overweight$90.00 ➝ $70.00+28.65%
4/10/2025Stifel Nicolaus
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Jim Duffy
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Lower TargetHold ➝ Hold$75.00 ➝ $64.00+18.83%
3/21/2025Cfra Research
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E. Turner
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UpgradeModerate Buy
3/21/2025JPMorgan Chase & Co.
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Matthew Boss
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Lower TargetNeutral ➝ Neutral$73.00 ➝ $64.00-6.01%
3/21/2025Royal Bank of Canada
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Piral Dadhania
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Lower TargetSector Perform ➝ Sector Perform$67.00 ➝ $66.00-3.07%
3/21/2025UBS Group
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Jay Sole
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Lower TargetNeutral ➝ Neutral$73.00 ➝ $66.00-3.34%
3/21/2025BMO Capital Markets
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Simeon Siegel
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Lower TargetOutperform ➝ Outperform$95.00 ➝ $92.00+35.74%
3/21/2025Truist Financial
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J. Civello
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Lower TargetBuy ➝ Buy$90.00 ➝ $82.00+14.51%
3/21/2025Wells Fargo & Company
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Ike Boruchow
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Lower TargetOverweight ➝ Overweight$90.00 ➝ $85.00+18.70%
3/21/2025Morgan Stanley
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Alex Straton
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Lower TargetEqual Weight ➝ Equal Weight$72.00 ➝ $70.00-2.24%
3/21/2025Robert W. Baird
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Jonathan Komp
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Lower TargetOutperform ➝ Outperform$105.00 ➝ $99.00+38.25%
3/19/2025China Renaissance
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Cindy Wang
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Initiated CoverageHold
3/17/2025Telsey Advisory Group
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C. Fernandez
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Reiterated RatingMarket Perform ➝ Market Perform$80.00 ➝ $80.00+11.54%
3/17/2025Needham & Company LLC
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T. Nikic
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Lower TargetBuy ➝ Buy$84.00 ➝ $80.00+11.54%
3/5/2025Dbs Bank
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A. Fok
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UpgradeHold ➝ Strong-Buy
2/24/2025Jefferies Financial Group
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Randal Konik
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UpgradeHold ➝ Buy$75.00 ➝ $115.00+50.33%
2/12/2025Guggenheim
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Robert Drbul
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Reiterated RatingBuy ➝ Buy$110.00 ➝ $110.00+54.19%
2/7/2025Citigroup
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Paul Lejuez
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DowngradeBuy ➝ Neutral$102.00 ➝ $72.00+0.34%
12/23/2024DA Davidson
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A. Burns
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UpgradeStrong-Buy
12/20/2024Barclays
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A. Yih
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Lower TargetEqual Weight ➝ Equal Weight$79.00 ➝ $70.00-9.21%
12/20/2024Bank of America
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 Lower TargetBuy ➝ Buy$95.00 ➝ $90.00+16.73%
12/16/2024Evercore ISI
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 Lower TargetOutperform ➝ Outperform$105.00 ➝ $97.00+25.81%
12/16/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy ➝ Buy$92.00 ➝ $82.00+6.15%
11/18/2024TD Cowen
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 Lower TargetHold ➝ Hold$78.00 ➝ $73.00-4.45%
9/19/2024Sanford C. Bernstein
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 Lower TargetOutperform ➝ Outperform$112.00 ➝ $109.00+34.67%
9/11/2024Daiwa America
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K. Tamada
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DowngradeModerate Buy ➝ Hold
6/28/2024HSBC
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 Lower TargetHold ➝ Hold$100.00 ➝ $90.00+20.11%
6/28/2024KeyCorp
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 Reiterated RatingSector Weight
6/28/2024Raymond James
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R. Patel
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Reiterated RatingOutperform ➝ Market Perform
6/28/2024Wedbush
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 Lower TargetOutperform ➝ Outperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
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 Reiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00+27.35%
12/12/2023DZ Bank
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 UpgradeHold ➝ Buy$130.00+9.60%
9/8/2023Erste Group Bank
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 Reiterated RatingBuy ➝ Hold
7/25/2023BNP Paribas
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 DowngradeNeutral ➝ Underperform
6/30/2023VNET Group
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 Reiterated RatingMaintains
6/20/2023OTR Global
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 DowngradePositive

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 04:39 AM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, April 21, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. has a strong brand presence and market position in the athletic footwear and apparel industry, which can lead to consistent sales and customer loyalty.
  • The current stock price is around $53.71, which may present a buying opportunity for investors looking for potential upside as analysts have set a target price indicating a possible increase.
  • Recent analyst ratings show a consensus of "Moderate Buy," suggesting that many experts believe the stock has room for growth.
  • NIKE, Inc. has a diverse product range, including the latest athletic and casual footwear, which helps mitigate risks associated with market fluctuations in specific segments.
  • The company has a solid financial foundation, with a manageable debt-to-equity ratio, indicating a balanced approach to leveraging for growth.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • Recent price target reductions by analysts, including a significant drop from $93.00 to $73.00, may indicate concerns about the company's short-term performance.
  • NIKE, Inc. has experienced stock price volatility, with a 1-year low of around $52.28, which could deter risk-averse investors.
  • Increased competition in the athletic apparel market could pressure NIKE's market share and profit margins, impacting future growth.
  • The company has faced challenges in maintaining supply chain efficiency, which can affect product availability and sales performance.
  • Analysts have noted a mixed outlook on the retail sector, which could influence investor sentiment negatively towards NIKE, Inc.

NKE Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $83.19, with a high forecast of $120.00 and a low forecast of $58.00.

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last year. There are currently 15 hold ratings, 16 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 44.92% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.61 while the average consensus rating score for "consumer discretionary" companies is 2.61. Learn more on how NKE compares to other companies.


This page (NYSE:NKE) was last updated on 4/24/2025 by MarketBeat.com Staff
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