NIKE (NKE) Stock Forecast & Price Target

$64.78 +1.30 (+2.04%)

Closing price 03:59 PM Eastern

Extended Trading

$64.83 +0.06 (+0.09%)

As of 07:59 PM Eastern

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 32 Analyst Ratings

Sell
0

Hold
14

Buy
18

Based on 32 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 14 have given a hold rating, 16 have given a buy rating, and 2 have given a strong buy rating for NKE.

Consensus Price Target

$87.38
34.90% Upside

According to the 32 analysts' twelve-month price targets for NIKE, the average price target is $87.38. The highest price target for NKE is $120.00, while the lowest price target for NKE is $64.00. The average price target represents a forecasted upside of 34.90% from the current price of $64.78.

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NKE Analyst Ratings Over Time

Type	Current Forecast 4/1/24 to 4/1/25	1 Month Ago 3/2/24 to 3/2/25	3 Months Ago 1/2/24 to 1/1/25	1 Year Ago 4/2/23 to 4/1/24
Strong Buy	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	16 Buy rating(s)	16 Buy rating(s)	15 Buy rating(s)	19 Buy rating(s)
Hold	14 Hold rating(s)	13 Hold rating(s)	14 Hold rating(s)	10 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$87.38	$89.77	$89.58	$116.52
Forecasted Upside	34.90% Upside	13.02% Upside	18.38% Upside	25.94% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.63	2.61	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	34.64% Upside	2,575.66% Upside	18.78% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/21/2025	Cfra Research 0 of 5 stars	E. Turner Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	JPMorgan Chase & Co. 3 of 5 stars	Matthew Boss Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$73.00 ➝ $64.00	-6.01%
3/21/2025	Royal Bank of Canada 4 of 5 stars	Piral Dadhania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Perform ➝ Sector Perform	$67.00 ➝ $66.00	-3.07%
3/21/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jay Sole Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$73.00 ➝ $66.00	-3.34%
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$95.00 ➝ $92.00	+35.74%
3/21/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Civello Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$90.00 ➝ $82.00	+14.51%
3/21/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$90.00 ➝ $85.00	+18.70%
3/21/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$72.00 ➝ $70.00	-2.24%
3/21/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$105.00 ➝ $99.00	+38.25%
3/19/2025	China Renaissance Subscribe to MarketBeat All Access for the recommendation accuracy rating	Cindy Wang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold
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3/17/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Fernandez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Perform ➝ Market Perform	$80.00 ➝ $80.00	+11.54%
3/17/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Nikic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$84.00 ➝ $80.00	+11.54%
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
2/24/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Buy	$75.00 ➝ $115.00	+50.33%
2/12/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$110.00 ➝ $110.00	+54.19%
2/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$102.00 ➝ $72.00	+0.34%
1/10/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Andreeva Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Overweight	$72.00 ➝ $90.00	+26.21%
12/23/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Burns Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
12/20/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$79.00 ➝ $75.00	-1.30%
12/20/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Yih Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$79.00 ➝ $70.00	-9.21%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$95.00 ➝ $90.00	+16.73%
12/16/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$105.00 ➝ $97.00	+25.81%
12/16/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$92.00 ➝ $82.00	+6.15%
11/18/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$78.00 ➝ $73.00	-4.45%
9/19/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$112.00 ➝ $109.00	+34.67%
9/11/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
8/16/2024	Williams Trading Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sell ➝ Buy	$67.00 ➝ $93.00	+12.73%
6/28/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $90.00	+20.11%
6/28/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$118.00 ➝ $105.00	+37.94%
6/28/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Weight
6/28/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Patel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform
6/28/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$115.00 ➝ $97.00	+2.95%
6/28/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$120.00 ➝ $120.00	+27.35%
12/12/2023	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$130.00	+9.60%
9/8/2023	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
7/25/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Underperform
6/30/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/20/2023	OTR Global Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Positive

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 08:44 PM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, March 24, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. recently announced a quarterly dividend of $0.40 per share, which translates to an annualized dividend of $1.60 and a dividend yield of approximately 2.35%. This consistent dividend payment can provide a steady income stream for investors.
The company reported earnings of $0.54 per share, significantly exceeding analysts' expectations of $0.28. This strong performance indicates robust financial health and effective management strategies.
NIKE, Inc. has a market capitalization of $99.66 billion, showcasing its substantial size and stability in the market, which can be appealing to investors looking for established companies.
Insider ownership stands at 1.10%, suggesting that executives have a vested interest in the company's performance, which can align their goals with those of shareholders.
Recent stock price movements indicate a strong market presence, with shares trading around $72.83, reflecting investor confidence and potential for future growth.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

The company experienced a year-over-year revenue decline of 9.1%, which may raise concerns about its growth trajectory and market competitiveness.
NIKE, Inc. has a relatively high price-to-earnings (P/E) ratio of 20.80, which could indicate that the stock is overvalued compared to its earnings, potentially leading to a price correction.
The recent decrease in insider ownership by the chairman, who sold a significant portion of their shares, may signal a lack of confidence in the company's future performance.
With a debt-to-equity ratio of 0.57, while manageable, it indicates that the company is using some leverage, which could pose risks if market conditions change.
Analysts predict a modest earnings per share of 2.05 for the current fiscal year, which may not meet the expectations of growth-oriented investors.

NKE Forecast - Frequently Asked Questions

: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $87.38, with a high forecast of $120.00 and a low forecast of $64.00.
: 32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 14 hold ratings, 16 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.
: According to analysts, NIKE's stock has a predicted upside of 34.90% based on their 12-month stock forecasts.
: Over the previous 90 days, NIKE's stock had 4 upgrades and 1 downgrade by analysts.
: NIKE has been rated by research analysts at BMO Capital Markets, Cfra Research, China Renaissance, Citigroup, Dbs Bank, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Telsey Advisory Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.63 while the average consensus rating score for "consumer discretionary" companies is 2.61. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 4/1/2025 by MarketBeat.com Staff

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NIKE (NKE) Stock Forecast & Price Target