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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$71.72 -0.92 (-1.27%)
Closing price 03:59 PM Eastern
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$71.72 0.00 (0.00%)
As of 05:32 PM Eastern
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NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
13
Buy
18

Based on 31 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 13 have given a hold rating, 16 have given a buy rating, and 2 have given a strong buy rating for NKE.

Consensus Price Target

$89.69
25.06% Upside
According to the 31 analysts' twelve-month price targets for NIKE, the average price target is $89.69. The highest price target for NKE is $120.00, while the lowest price target for NKE is $70.00. The average price target represents a forecasted upside of 25.06% from the current price of $71.72.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
3/14/24 to 3/14/25
1 Month Ago
2/13/24 to 2/12/25
3 Months Ago
12/15/23 to 12/14/24
1 Year Ago
3/15/23 to 3/14/24
Strong Buy
2 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
16 Buy rating(s)
15 Buy rating(s)
16 Buy rating(s)
20 Buy rating(s)
Hold
13 Hold rating(s)
14 Hold rating(s)
13 Hold rating(s)
10 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$89.69$88.62$94.04$121.90
Forecasted Upside25.06% Upside22.55% Upside21.73% Upside21.56% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy
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NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.65
2.60
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside23.52% Upside1,891.79% Upside22.08% Upside
News Sentiment Rating
Positive News

See Recent NKE News
Positive News
Positive News
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DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
3/13/2025Morgan Stanley
3 of 5 stars
Alex Straton
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Lower TargetEqual Weight ➝ Equal Weight$74.00 ➝ $72.00-0.75%
3/5/2025Dbs Bank
0 of 5 stars
A. Fok
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UpgradeHold ➝ Strong-Buy
2/24/2025Jefferies Financial Group
2 of 5 stars
Randal Konik
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UpgradeHold ➝ Buy$75.00 ➝ $115.00+50.33%
2/19/2025Telsey Advisory Group
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C. Fernandez
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Reiterated RatingMarket Perform ➝ Market Perform$80.00 ➝ $80.00+3.17%
2/12/2025Guggenheim
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Robert Drbul
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Reiterated RatingBuy ➝ Buy$110.00 ➝ $110.00+54.19%
2/7/2025Needham & Company LLC
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T. Nikic
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Reiterated RatingBuy ➝ Buy$84.00 ➝ $84.00+17.07%
2/7/2025Citigroup
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Paul Lejuez
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DowngradeBuy ➝ Neutral$102.00 ➝ $72.00+0.34%
2/3/2025BMO Capital Markets
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Simeon Siegel
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Boost TargetOutperform ➝ Outperform$92.00 ➝ $95.00+23.67%
1/10/2025Piper Sandler
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A. Andreeva
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UpgradeNeutral ➝ Overweight$72.00 ➝ $90.00+26.21%
12/26/2024UBS Group
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J. Sole
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Reiterated RatingNeutral ➝ Neutral$73.00 ➝ $73.00-4.94%
12/23/2024DA Davidson
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A. Burns
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UpgradeStrong-Buy
12/23/2024Robert W. Baird
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 Lower TargetOutperform ➝ Outperform$110.00 ➝ $105.00+37.56%
12/20/2024Truist Financial
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J. Civello
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Lower TargetBuy ➝ Buy$97.00 ➝ $90.00+18.44%
12/20/2024Stifel Nicolaus
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 Lower TargetHold ➝ Hold$79.00 ➝ $75.00-1.30%
12/20/2024Barclays
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A. Yih
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Lower TargetEqual Weight ➝ Equal Weight$79.00 ➝ $70.00-9.21%
12/20/2024Bank of America
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 Lower TargetBuy ➝ Buy$95.00 ➝ $90.00+16.73%
12/16/2024Evercore ISI
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 Lower TargetOutperform ➝ Outperform$105.00 ➝ $97.00+25.81%
12/16/2024Wells Fargo & Company
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 Lower TargetOverweight ➝ Overweight$95.00 ➝ $92.00+19.33%
12/16/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy ➝ Buy$92.00 ➝ $82.00+6.15%
12/2/2024JPMorgan Chase & Co.
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 Lower TargetNeutral ➝ Neutral$77.00 ➝ $73.00-5.59%
11/18/2024TD Cowen
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 Lower TargetHold ➝ Hold$78.00 ➝ $73.00-4.45%
11/7/2024Royal Bank of Canada
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 Lower TargetSector Perform ➝ Sector Perform$82.00 ➝ $80.00+5.08%
9/19/2024Sanford C. Bernstein
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 Lower TargetOutperform ➝ Outperform$112.00 ➝ $109.00+34.67%
9/11/2024Daiwa America
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K. Tamada
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DowngradeModerate Buy ➝ Hold
8/16/2024Williams Trading
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 UpgradeSell ➝ Buy$67.00 ➝ $93.00+12.73%
6/28/2024HSBC
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 Lower TargetHold ➝ Hold$100.00 ➝ $90.00+20.11%
6/28/2024The Goldman Sachs Group
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 Lower TargetBuy ➝ Buy$118.00 ➝ $105.00+37.94%
6/28/2024KeyCorp
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 Reiterated RatingSector Weight
6/28/2024Raymond James
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R. Patel
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Reiterated RatingOutperform ➝ Market Perform
6/28/2024Wedbush
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 Lower TargetOutperform ➝ Outperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
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 Reiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00+27.35%
12/12/2023DZ Bank
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 UpgradeHold ➝ Buy$130.00+9.60%
9/8/2023Erste Group Bank
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 Reiterated RatingBuy ➝ Hold
7/25/2023BNP Paribas
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 DowngradeNeutral ➝ Underperform
6/30/2023VNET Group
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 Reiterated RatingMaintains
6/20/2023OTR Global
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 DowngradePositive
3/28/2023Daiwa Capital Markets
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 Boost TargetNeutral$116.00 ➝ $123.00+4.41%
3/22/2023Credit Suisse Group
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Michael Binetti
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Boost TargetOutperform$132.00 ➝ $139.00+10.66%
3/16/2023Redburn Partners
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 Initiated CoverageSell$100.00-15.38%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:33 PM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, March 9, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. recently reported earnings per share (EPS) of $0.78, exceeding analysts' expectations of $0.63, indicating strong financial performance and effective cost management.
  • The company has a solid return on equity of 36.99%, showcasing its ability to generate profits from shareholders' investments efficiently.
  • NIKE, Inc. has a current stock price around $90, which is below the average target price of $89.77 set by analysts, suggesting potential for price appreciation.
  • With a quarterly dividend of $0.40 per share, NIKE, Inc. offers a dividend yield of 2.03%, providing investors with a steady income stream.
  • Analysts have issued a majority of buy ratings for NIKE, Inc., reflecting positive sentiment and confidence in the company's growth prospects.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • The company's revenue decreased by 7.7% year-over-year, which may indicate challenges in maintaining sales growth in a competitive market.
  • Several analysts have recently lowered their price targets for NIKE, Inc., which could signal concerns about future performance and market conditions.
  • Insider ownership is relatively low at 1.10%, which may suggest a lack of confidence from those closest to the company regarding its future direction.
  • Despite a strong EPS performance, the overall market sentiment has been cautious, which could impact stock performance in the near term.
  • The payout ratio of 49.38% indicates that nearly half of the company's earnings are being distributed as dividends, which may limit funds available for reinvestment in growth initiatives.

NKE Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $89.69, with a high forecast of $120.00 and a low forecast of $70.00.

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 13 hold ratings, 16 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 25.06% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 4 upgrades and 2 downgrades by analysts.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.65 while the average consensus rating score for "consumer discretionary" companies is 2.60. Learn more on how NKE compares to other companies.


This page (NYSE:NKE) was last updated on 3/14/2025 by MarketBeat.com Staff
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