ServiceNow (NOW) Stock Forecast & Price Target

$1,088.26 -2.99 (-0.27%)

(As of 05:30 PM ET)

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 28 Analyst Ratings

Sell
1

Hold
3

Buy
24

Based on 28 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 28 analysts, 1 has given a sell rating, 3 have given a hold rating, 23 have given a buy rating, and 1 has given a strong buy rating for NOW.

Consensus Price Target

$1,042.37
-4.22% Downside

According to the 28 analysts' twelve-month price targets for ServiceNow, the average price target is $1,042.37. The highest price target for NOW is $1,300.00, while the lowest price target for NOW is $640.00. The average price target represents a forecasted downside of -4.22% from the current price of $1,088.26.

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NOW Analyst Ratings Over Time

Type	Current Forecast 12/24/23 to 12/23/24	1 Month Ago 11/24/23 to 11/23/24	3 Months Ago 9/25/23 to 9/24/24	1 Year Ago 12/24/22 to 12/24/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	23 Buy rating(s)	25 Buy rating(s)	24 Buy rating(s)	28 Buy rating(s)
Hold	3 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$1,042.37	$986.39	$855.44	$621.39
Forecasted Upside	-4.22% Downside	-7.00% Downside	-7.38% Downside	-10.92% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.86	2.68	2.51
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-3.34% Downside	268.86% Upside	14.98% Upside
News Sentiment Rating	Neutral News See Recent NOW News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/20/2024	Canaccord Genuity Group 1 of 5 stars		Boost Target	Buy ➝ Buy	$1,000.00 ➝ $1,200.00	+10.78%
12/13/2024	KeyCorp 3 of 5 stars	J. Ader Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Overweight ➝ Sector Weight
12/13/2024	Mizuho 3 of 5 stars		Boost Target	Outperform ➝ Outperform	$1,070.00 ➝ $1,210.00	+5.34%
12/12/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$900.00 ➝ $1,100.00	-4.25%
12/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,025.00 ➝ $1,300.00	+15.09%
12/5/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$1,150.00 ➝ $1,250.00	+11.89%
Get the Latest News and Ratings for NOW and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for ServiceNow and its competitors with MarketBeat's FREE daily newsletter.
12/3/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$1,020.00 ➝ $1,150.00	+9.69%
12/2/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,100.00 ➝ $1,250.00	+19.11%
11/25/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,075.00 ➝ $1,150.00	+8.43%
11/19/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Sector Outperform	$1,230.00	+22.45%
10/25/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,068.00 ➝ $1,071.00	+12.63%
10/24/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$906.00 ➝ $913.00	-4.01%
10/24/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$985.00 ➝ $1,045.00	+9.29%
10/24/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$900.00 ➝ $990.00	+3.02%
10/24/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$950.00 ➝ $1,000.00	+2.25%
10/24/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$850.00 ➝ $1,000.00	+4.06%
10/24/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$820.00 ➝ $950.00	+4.66%
10/24/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$980.00 ➝ $1,000.00	+10.17%
10/24/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$900.00 ➝ $975.00	+7.42%
10/21/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Equal Weight	$900.00 ➝ $960.00	+4.15%
10/17/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Outperform ➝ Market Outperform	$850.00 ➝ $1,000.00	+8.83%
10/10/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$860.00 ➝ $1,025.00	+9.13%
10/8/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$900.00 ➝ $1,055.00	+14.02%
7/25/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$875.00 ➝ $900.00	+6.77%
7/8/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Difucci Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$640.00	-20.64%
5/10/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$830.00	+13.73%
5/7/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform
1/25/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$800.00 ➝ $910.00	+17.88%
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$675.00 ➝ $770.00	+11.35%
9/15/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$704.00	+19.30%
7/27/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$549.00 ➝ $600.00	+3.90%
7/19/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$600.00 ➝ $700.00	+17.23%
4/28/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$410.00	-9.76%
4/27/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
4/27/2023	22nd Century Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Reiterates
1/27/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$600.00 ➝ $575.00	+24.17%
1/26/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$520.00 ➝ $530.00	+18.10%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 05:59 PM ET.

Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, December 18, 2024. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

ServiceNow, Inc. has received multiple upgrades from analysts, with target prices reaching as high as $1,071.00, indicating strong confidence in the company's growth potential.
The stock is currently trading at approximately $1,115.16, reflecting a robust market capitalization of around $229.72 billion, which suggests a solid position in the industry.
Analysts have assigned a consensus rating of "Moderate Buy" to ServiceNow, Inc., with a consensus target price of $1,011.26, indicating positive sentiment among market experts.
Recent insider transactions show significant selling by executives, which can sometimes indicate confidence in the company's future performance, as they may be reallocating their investments.
ServiceNow, Inc. has demonstrated strong financial metrics, including a low debt-to-equity ratio of 0.16, suggesting a conservative approach to leveraging and financial stability.

ServiceNow
Bear Case

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

The stock has experienced significant insider selling, with CEO William R. Mcdermott selling over 12,000 shares, which may raise concerns about the company's future outlook from those within the organization.
Despite the positive ratings, one analyst has issued a sell rating, indicating that there are differing opinions on the stock's future performance.
The high price-to-earnings (P/E) ratio of 173.61 suggests that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
ServiceNow, Inc. has a relatively high P/E/G ratio of 6.45, which indicates that the stock's price is high relative to its growth rate, potentially limiting upside for investors seeking growth at a reasonable price.
The stock's recent volatility, with fluctuations in trading volume and price, may indicate uncertainty in the market, which could be a red flag for risk-averse investors.

NOW Forecast - Frequently Asked Questions

: According to the research reports of 28 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $1,042.37, with a high forecast of $1,300.00 and a low forecast of $640.00.
: 28 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last year. There is currently 1 sell rating, 3 hold ratings, 23 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NOW shares.
: According to analysts, ServiceNow's stock has a predicted downside of -4.22% based on their 12-month stock forecasts.
: Over the previous 90 days, ServiceNow's stock had 2 downgrades and 1 upgrade by analysts.
: ServiceNow has been rated by research analysts at Barclays, BMO Capital Markets, Canaccord Genuity Group, Citigroup, Evercore ISI, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, TD Cowen, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.86 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how NOW compares to other companies.

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This page (NYSE:NOW) was last updated on 12/23/2024 by MarketBeat.com Staff

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ServiceNow (NOW) Stock Forecast & Price Target