Snap (SNAP) Stock Forecast & Price Target

$11.34 -0.81 (-6.67%)

As of 01/14/2025 03:58 PM Eastern

Snap - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 32 Analyst Ratings

Sell
1

Hold
22

Buy
9

Based on 32 Wall Street analysts who have issued ratings for Snap in the last 12 months, the stock has a consensus rating of "Hold." Out of the 32 analysts, 1 has given a sell rating, 22 have given a hold rating, and 9 have given a buy rating for SNAP.

Consensus Price Target

$37.13
227.46% Upside

According to the 32 analysts' twelve-month price targets for Snap, the average price target is $37.13. The highest price target for SNAP is $640.00, while the lowest price target for SNAP is $9.00. The average price target represents a forecasted upside of 227.46% from the current price of $11.34.

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SNAP Analyst Ratings Over Time

Type	Current Forecast 1/16/24 to 1/15/25	1 Month Ago 12/17/23 to 12/16/24	3 Months Ago 10/18/23 to 10/17/24	1 Year Ago 1/16/23 to 1/16/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)	6 Buy rating(s)
Hold	22 Hold rating(s)	22 Hold rating(s)	24 Hold rating(s)	15 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$37.13	$37.10	$13.77	$12.27
Forecasted Upside	227.46% Upside	227.13% Upside	31.64% Upside	-21.06% Downside
Consensus Rating	Hold	Hold	Hold	Hold

SNAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SNAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Snap Stock vs. The Competition

Type	Snap	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.25	2.68	2.52
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	227.46% Upside	400.51% Upside	14.85% Upside
News Sentiment Rating	Neutral News See Recent SNAP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/13/2025	Wells Fargo & Company 3 of 5 stars	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$14.00 ➝ $15.00	+23.46%
1/3/2025	JMP Securities 2 of 5 stars	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Outperform ➝ Market Outperform	$16.00 ➝ $16.00	+42.35%
12/5/2024	Needham & Company LLC 2 of 5 stars		Reiterated Rating	Buy ➝ Buy	$640.00	+4,967.30%
12/3/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$12.11 ➝ $12.11	-6.49%
11/29/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$11.00 ➝ $13.00	+9.06%
11/5/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$14.00 ➝ $16.00	+31.26%
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10/30/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$12.00 ➝ $13.50	+8.26%
10/30/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$8.00 ➝ $9.00	-27.83%
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$12.00 ➝ $13.00	+4.25%
10/30/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$13.00 ➝ $14.00	+12.27%
10/30/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Perform ➝ Sector Perform	$16.00 ➝ $16.00	+29.03%
10/30/2024	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Khan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$11.00 ➝ $12.00	-3.23%
10/30/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$13.00 ➝ $14.00	+11.11%
10/30/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$12.00 ➝ $13.00	+3.17%
10/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$12.00 ➝ $13.00	+5.01%
10/30/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$12.00 ➝ $15.00	+21.16%
10/25/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Hold
10/14/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$13.00 ➝ $11.00	+0.82%
9/18/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$14.00 ➝ $14.00	+45.38%
9/18/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$14.00 ➝ $14.00	+48.54%
8/8/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Kelleher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
8/2/2024	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Khallouf Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$17.00 ➝ $16.00	+67.89%
8/2/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Underweight ➝ Underweight	$13.00 ➝ $11.00	-14.06%
8/2/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$15.00 ➝ $12.00	-6.25%
7/23/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underweight ➝ Equal Weight	$12.00 ➝ $16.00	+8.33%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Peer Perform
4/26/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$15.00 ➝ $16.00	+9.81%
4/26/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$11.00 ➝ $14.00	-3.91%
4/26/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$12.00 ➝ $14.00	+22.81%
2/7/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$22.00 ➝ $20.00	+67.36%
11/30/2023	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$12.00 ➝ $16.00	+23.17%
10/26/2023	China Renaissance Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sell ➝ Hold	$9.00	-1.85%
7/17/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$11.00 ➝ $16.00	+21.67%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 02:18 AM ET.

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, January 12, 2025. Please send any questions or comments about these Snap pros and cons to contact@marketbeat.com.

Snap
Bull Case

Here are some ways that investors could benefit from investing in Snap Inc.:

Snap Inc. reported a quarterly earnings per share (EPS) of $0.08, exceeding analysts' expectations of $0.05, indicating strong financial performance and potential for growth.
The company achieved a revenue of $1.37 billion for the quarter, surpassing the consensus estimate of $1.36 billion, showcasing its ability to generate sales effectively.
Snap Inc. experienced a year-over-year revenue growth of 15.4%, suggesting a positive trend in user engagement and monetization strategies.
Currently, Snap Inc. shares are trading at $12.62, which may present a buying opportunity for investors looking for growth potential in the tech sector.
Analysts have a consensus rating of "Hold" with an average price target of $14.31, indicating that there is room for price appreciation in the stock.

Snap
Bear Case

Investors should be bearish about investing in Snap Inc. for these reasons:

Snap Inc. has a negative net margin of 18.49%, which indicates that the company is currently not profitable and may face challenges in managing costs.
The company has a negative return on equity of 35.60%, suggesting that it is not generating sufficient returns for its shareholders, which could deter potential investors.
Research analysts predict that Snap Inc. will post an EPS of -0.41 for the current fiscal year, indicating ongoing financial struggles.
Insider selling has been significant, with a CTO selling 1,000,000 shares, which may signal a lack of confidence in the company's future performance.
Despite recent revenue growth, the stock has a price-to-earnings ratio of -22.19, reflecting the company's current unprofitability and potential risks associated with investing.

SNAP Forecast - Frequently Asked Questions

: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Snap is $37.13, with a high forecast of $640.00 and a low forecast of $9.00.
: 32 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Snap in the last twelve months. There is currently 1 sell rating, 22 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.
: According to analysts, Snap's stock has a predicted upside of 227.46% based on their 12-month stock forecasts.
: Over the previous 90 days, Snap's stock had 1 upgrade by analysts.
: Snap has been rated by research analysts at B. Riley, Bank of America, Benchmark, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Evercore ISI, Guggenheim, JMP Securities, Loop Capital, Needham & Company LLC, Piper Sandler, Royal Bank of Canada, The Goldman Sachs Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Snap less than other "computer and technology" companies. The consensus rating for Snap is Hold while the average consensus rating for "computer and technology" companies is Moderate Buy. Learn more on how SNAP compares to other companies.

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This page (NYSE:SNAP) was last updated on 1/15/2025 by MarketBeat.com Staff

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Snap (SNAP) Stock Forecast & Price Target