GoPro (GPRO) Stock Price, News & Analysis

Company Overview

GoPro, Inc. develops and sells cameras, accessories and software designed to help consumers and professionals capture and share photos and video, particularly in action, travel, sports and outdoor settings. Its product portfolio includes compact HERO cameras, the MAX 360-degree camera and related mounts, grips, cases, lighting products and other accessories.

The company also provides subscription-based services that complement its hardware, including cloud storage, automatic media backup, editing tools, premium features and other benefits. GoPro distributes its products through its website, retail partners and distributors in markets around the world.

GoPro was founded in 2002 by Nicholas Woodman and is headquartered in San Mateo, California. The company has built its brand around rugged, wearable and mountable cameras, as well as a community-oriented platform that enables users to edit, store and share content captured with its products.

Key Stats

• Today's Range: $0.92 to $1.01
• 50-Day Range: $0.60 to $1.70
• 52-Week Range: $0.57 to $2.05
• Volume: 10.14 million shs
• Average Volume: 6.71 million shs
• Market Capitalization: $171.59 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

GoPro Stock Analysis - MarketRank™

GoPro scored higher than 20% of companies evaluated by MarketBeat, and ranked 427th out of 482 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Reduce

Consensus Rating

GoPro has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

GoPro has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for GoPro are expected to grow in the coming year, from ($0.81) to ($0.10) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of GoPro is -0.94, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of GoPro is -0.94, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

GoPro has a P/B Ratio of 1.94. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

18.69% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 3.69, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently decreased by 12.40%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

GoPro does not currently pay a dividend.

Dividend Growth

GoPro does not have a long track record of dividend growth.

News and Social Media

• Score: 1.5 / 5
• News Sentiment: 0.42

News Sentiment

GoPro has a news sentiment score of 0.42. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.56 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for GoPro this week, compared to 5 articles on an average week.

Search Interest

Only 2 people have searched for GPRO on MarketBeat in the last 30 days. This is a decrease of -90% compared to the previous 30 days.

MarketBeat Follows

Only 3 people have added GoPro to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, GoPro insiders have not sold or bought any company stock.

Percentage Held by Insiders

18.06% of the stock of GoPro is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.09% of the stock of GoPro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/10/2026
• Today: 11/01/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Consumer Electronics
• Current Symbol: NASDAQ:GPRO
• CIK: 1500435
• Web: www.gopro.com
• Phone: (650) 332-7600
• Fax: N/A
• Employees: 636
• Year Founded: 2002

Profitability

• EPS (Trailing Twelve Months): ($0.99)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$92.64 million
• Net Margins: -28.52%
• Pretax Margin: -27.31%
• Return on Equity: -381.63%
• Return on Assets: -28.86%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.57
• Quick Ratio: 0.35

Sales & Book Value

• Annual Sales: $651.54 million
• Price / Sales: 0.26
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.48 per share
• Price / Book: 1.94

Miscellaneous

• Outstanding Shares: 184,500,000
• Free Float: 151,183,000
• Market Cap: $171.59 million
• Optionable: Optionable
• Beta: 2.43