PubMatic operates as a global technology company specializing in automated digital advertising solutions for publishers. Through its sell-side platform (SSP), the firm enables media owners to optimize ad inventory yield, manage real-time programmatic auction processes, and maximize revenue across desktop, mobile, video and connected TV channels. PubMatic’s cloud-based infrastructure leverages data analytics and machine learning algorithms to deliver transparent and efficient ad transactions between publishers and ad buyers.
The company’s suite of products includes header bidding tools, such as OpenWrap, which allow publishers to integrate multiple demand sources simultaneously for higher competition and improved yield. Its ad serving and analytics modules provide real-time insights into demand performance, ad viewability, and revenue attribution. PubMatic further offers private marketplace solutions that enable premium publishers to set bespoke deals with advertisers, ensuring brand safety and customized targeting capabilities.
Serving a broad range of clients worldwide, PubMatic maintains offices and data centers across North America, Europe, Asia-Pacific, Latin America and the Middle East. Its platform reaches billions of ad impressions each day, supporting digital publishers, streaming services and mobile apps in markets such as the United States, India, the United Kingdom and Australia. The company collaborates with major advertising agencies, brand advertisers and demand-side platforms to foster a transparent marketplace environment.
Founded in 2006 by CEO Rajeev Goel alongside co-founders Amar Goel and Mukul Kumar, PubMatic has evolved from a small startup to a publicly listed entity. The leadership team combines expertise in advertising technology, big data and cloud computing, guiding the company through its initial public offering and subsequent global expansion. With a focus on innovation and industry partnerships, PubMatic continues to invest in next-generation solutions for programmatic advertising and publisher monetization.
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