Sun Life Financial (SLF) Stock Forecast & Price Target

C$85.16 +0.18 (+0.21%)

As of 01/17/2025 04:00 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 11 Analyst Ratings

Sell
0

Hold
2

Buy
9

Based on 11 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 2 have given a hold rating, 8 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$86.64
1.73% Upside

According to the 11 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$86.64. The highest price target for SLF is C$96.00, while the lowest price target for SLF is C$75.00. The average price target represents a forecasted upside of 1.73% from the current price of C$85.16.

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SLF Analyst Ratings Over Time

Type	Current Forecast 1/19/24 to 1/18/25	1 Month Ago 12/20/23 to 12/19/24	3 Months Ago 10/21/23 to 10/20/24	1 Year Ago 1/19/23 to 1/19/24
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	7 Buy rating(s)	7 Buy rating(s)	2 Buy rating(s)
Hold	2 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	C$86.64	C$84.18	C$76.82	C$74.46
Forecasted Upside	1.73% Upside	-0.38% Downside	-2.64% Downside	8.73% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Financial Services Companies
Consensus Rating Score	2.91	2.66
Consensus Rating	Moderate Buy	Moderate Buy
News Sentiment Rating	Positive News See Recent SLF News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/15/2025	National Bankshares 2 of 5 stars		Upgrade	Sector Perform ➝ Outperform	C$82.00 ➝ C$95.00	+12.35%
1/14/2025	National Bank Financial 5 of 5 stars	G. Dechaine Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
1/6/2025	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		C$82.00 ➝ C$87.00	+2.15%
11/14/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$90.00 ➝ C$94.00	+9.58%
11/14/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$85.00 ➝ C$96.00	+11.91%
11/14/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	C$81.00 ➝ C$87.00	+1.42%
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11/13/2024	CIBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$90.00 ➝ C$96.00	+13.91%
11/6/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$78.00 ➝ C$82.00	+0.74%
11/5/2024	Cormark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$82.00 ➝ C$85.00	+7.26%
7/11/2024	Evercore Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		C$76.00 ➝ C$75.00	+9.92%
5/13/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	C$80.00 ➝ C$79.00	+13.93%
2/9/2024	Desjardins Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	C$75.00 ➝ C$77.00	+8.16%
8/10/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		C$79.00 ➝ C$77.00	+13.45%
2/10/2023	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$72.00 ➝ C$75.00	+11.16%
2/10/2023	CSFB Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$74.00 ➝ C$75.00	+11.16%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 07:15 AM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, January 14, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The average price target for Sun Life Financial Inc. has been raised to C$84.64, indicating positive sentiment among analysts and potential for stock appreciation.
Recent upgrades from multiple research firms, including Barclays and CIBC, have increased their price targets significantly, suggesting strong confidence in the company's growth prospects.
Sun Life Financial Inc. has a solid market capitalization of approximately C$48.55 billion, reflecting its stability and established presence in the financial sector.
The stock is currently trading at C$84.21, which is close to its recent highs, indicating a strong performance in the market.
The company has consistently increased its quarterly dividend, recently raising it to $0.84, which provides a reliable income stream for investors and reflects the company's commitment to returning value to shareholders.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

Despite recent upgrades, the stock has shown volatility, with a recent decline of 0.2% in trading, which may indicate potential instability in the short term.
The company's debt-to-equity ratio stands at 53.77, which may raise concerns about its financial leverage and ability to manage debt effectively.
Sun Life Financial Inc. has a relatively high P/E ratio of 15.95, which could suggest that the stock is overvalued compared to its earnings, making it a riskier investment.
Insider selling activity, such as the sale of 85,943 shares by a director, may signal a lack of confidence in the company's short-term performance.
The stock's performance has been closely tied to market conditions, and any downturn in the financial sector could adversely affect its value.

SLF Forecast - Frequently Asked Questions

: According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$86.64, with a high forecast of C$96.00 and a low forecast of C$75.00.
: 11 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There are currently 2 hold ratings, 8 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" SLF shares.
: According to analysts, Sun Life Financial's stock has a predicted upside of 1.73% based on their 12-month stock forecasts.
: Over the previous 90 days, Sun Life Financial's stock had 2 upgrades by analysts.
: Sun Life Financial has been rated by research analysts at Barclays, CIBC, Cormark, Jefferies Financial Group, National Bank Financial, National Bankshares, Royal Bank of Canada, Scotiabank, and TD Securities in the past 90 days.
: Analysts like Sun Life Financial more than other "financial services" companies. The consensus rating score for Sun Life Financial is 2.91 while the average consensus rating score for "financial services" companies is 2.66. Learn more on how SLF compares to other companies.

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This page (TSE:SLF) was last updated on 1/18/2025 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target