Sun Life Financial (SLF) Stock Forecast & Price Target

C$84.03 -1.19 (-1.40%)

(As of 05:28 PM ET)

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 10 Analyst Ratings

Sell
0

Hold
3

Buy
7

Based on 10 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 3 have given a hold rating, and 7 have given a buy rating for SLF.

Consensus Price Target

C$84.18
0.18% Upside

According to the 10 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$84.18. The highest price target for SLF is C$96.00, while the lowest price target for SLF is C$73.00. The average price target represents a forecasted upside of 0.18% from the current price of C$84.03.

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SLF Analyst Ratings Over Time

Type	Current Forecast 12/19/23 to 12/18/24	1 Month Ago 11/19/23 to 11/18/24	3 Months Ago 9/20/23 to 9/19/24	1 Year Ago 12/19/22 to 12/19/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	7 Buy rating(s)	2 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	C$84.18	C$84.18	C$76.09	C$74.31
Forecasted Upside	0.18% Upside	-1.02% Downside	-1.33% Downside	8.86% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

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SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Financial Services Companies
Consensus Rating Score	2.70	2.64
Consensus Rating	Moderate Buy	Moderate Buy
News Sentiment Rating	Positive News See Recent SLF News	Neutral News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/14/2024	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		C$79.00 ➝ C$82.00	-4.41%
11/14/2024	Jefferies Financial Group 2 of 5 stars		Boost Target		C$90.00 ➝ C$94.00	+9.58%
11/14/2024	Scotiabank 5 of 5 stars		Boost Target		C$85.00 ➝ C$96.00	+11.91%
11/14/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	C$81.00 ➝ C$87.00	+1.42%
11/13/2024	CIBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$90.00 ➝ C$96.00	+13.91%
11/6/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$78.00 ➝ C$82.00	+0.74%
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11/5/2024	Cormark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$82.00 ➝ C$85.00	+7.26%
8/13/2024	National Bankshares Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sector Perform	C$72.00 ➝ C$73.00	+5.26%
7/11/2024	Evercore Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		C$76.00 ➝ C$75.00	+9.92%
5/13/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	C$80.00 ➝ C$79.00	+13.93%
2/9/2024	Desjardins Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	C$75.00 ➝ C$77.00	+8.16%
8/10/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		C$79.00 ➝ C$77.00	+13.45%
2/10/2023	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$72.00 ➝ C$75.00	+11.16%
2/10/2023	CSFB Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$74.00 ➝ C$75.00	+11.16%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 11:00 PM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, December 13, 2024. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

Recent increase in quarterly dividend to $0.84, up from $0.81, indicating strong financial health and commitment to returning value to shareholders.
Current stock price of C$85.05 reflects a positive market sentiment, with analysts giving a consensus rating of "Moderate Buy" and an average price target of C$84.18, suggesting potential for growth.
Strong analyst support with multiple firms raising their price targets, including Scotiabank and CIBC, which enhances investor confidence in the company's future performance.
Robust dividend payout ratio of 61.36%, indicating a balanced approach to returning profits to shareholders while retaining enough capital for growth and investment.
Diverse product offerings across savings, retirement, and insurance sectors, which positions Sun Life Financial Inc. well to capitalize on various market opportunities.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

Despite the positive outlook, the stock has a relatively high P/E ratio of 16.08, which may indicate that it is overvalued compared to its earnings, potentially limiting upside for new investors.
Market volatility could impact the financial services sector, and any downturn could adversely affect Sun Life Financial Inc.'s stock performance and dividend sustainability.
Insider selling activity, such as the recent sale of shares by Senior Officer Linda Dougherty, may raise concerns about the company's future prospects from those within the organization.
Dependence on the performance of various segments, including asset management and insurance, which can be influenced by economic conditions and regulatory changes, adding an element of risk.
Competition in the financial services industry is intense, and any loss of market share to competitors could negatively impact growth and profitability for Sun Life Financial Inc.

SLF Forecast - Frequently Asked Questions

: According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$84.18, with a high forecast of C$96.00 and a low forecast of C$73.00.
: 10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There are currently 3 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.
: According to analysts, Sun Life Financial's stock has a predicted upside of 0.18% based on their 12-month stock forecasts.
: Sun Life Financial has been rated by research analysts at Barclays, CIBC, Cormark, Jefferies Financial Group, Royal Bank of Canada, Scotiabank, and TD Securities in the past 90 days.
: Analysts like Sun Life Financial more than other "financial services" companies. The consensus rating score for Sun Life Financial is 2.70 while the average consensus rating score for "financial services" companies is 2.64. Learn more on how SLF compares to other companies.

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This page (TSE:SLF) was last updated on 12/18/2024 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target