NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $0.63 -0.03 (-5.19%) Closing price 04/25/2025 04:00 PM EasternExtended Trading$0.68 +0.05 (+7.28%) As of 04/25/2025 07:06 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Purple Innovation Stock (NASDAQ:PRPL) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Purple Innovation alerts:Sign Up Key Stats Today's Range$0.63▼$0.6850-Day Range$0.56▼$1.0252-Week Range$0.56▼$1.75Volume254,422 shsAverage Volume481,001 shsMarket Capitalization$67.87 millionP/E RatioN/ADividend YieldN/APrice Target$1.25Consensus RatingHold Company OverviewPurple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More… Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks49th Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 49% of companies evaluated by MarketBeat, and ranked 91st out of 153 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingHold Consensus RatingPurple Innovation has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 1 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.28) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.63, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.63, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 0.58. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted7.48% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 5.Change versus previous monthShort interest in Purple Innovation has recently increased by 6.88%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted7.48% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 5.Change versus previous monthShort interest in Purple Innovation has recently increased by 6.88%, indicating that investor sentiment is decreasing significantly. News and Social Media2.7 / 5News SentimentN/A News SentimentPurple Innovation has a news sentiment score of 1.90. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 1 news article for Purple Innovation this week, compared to 1 article on an average week.Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -83% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders53.70% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesTruist Financial Keeps Their Hold Rating on Purple Innovation (PRPL)March 17, 2025 | markets.businessinsider.comPurple Innovation Full Year 2024 Earnings: EPS Misses ExpectationsMarch 15, 2025 | finance.yahoo.comWho’s really running AmericaMost Americans have never heard his name… He was instrumental in Trump’s victory. He turned J.D. Vance from a Trump-hater into his vice president. He’s one of the driving forces behind the rise of cryptocurrencies, digital commerce, social media, Big Data, cloud computing, and artificial intelligence... In other words, he’s America’s puppet master. April 28, 2025 | Porter & Company (Ad)Purple Innovation rallies on possible saleMarch 15, 2025 | msn.comPurple Innovation, LLC: Purple Innovation Reports Fourth Quarter and Full Year 2024 ResultsMarch 14, 2025 | finanznachrichten.deCraig-Hallum Sticks to Its Hold Rating for Purple Innovation (PRPL)March 14, 2025 | markets.businessinsider.comPurple Innovation Reports Positive Q4 EBITDA TurnaroundMarch 14, 2025 | tipranks.comPurple Innovation Rises; Will Mull Options After Getting Expressions of InterestMarch 13, 2025 | marketwatch.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $0.78 on January 1st, 2025. Since then, PRPL shares have decreased by 19.2% and is now trading at $0.6301. View the best growth stocks for 2025 here. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) released its quarterly earnings data on Thursday, March, 13th. The company reported ($0.07) EPS for the quarter, beating the consensus estimate of ($0.14) by $0.07. The firm earned $128.98 million during the quarter, compared to the consensus estimate of $129.39 million. Purple Innovation had a negative trailing twelve-month return on equity of 84.67% and a negative net margin of 21.34%. Read the conference call transcript. Who are Purple Innovation's major shareholders? Top institutional investors of Purple Innovation include Crumly & Associates Inc. (0.15%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings3/13/2025Today4/28/2025Next Earnings (Estimated)5/06/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,800Year FoundedN/APrice Target and Rating Average Stock Price Target$1.25 High Stock Price Target$1.50 Low Stock Price Target$1.00 Potential Upside/Downside+98.4%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage2 Analysts Profitability EPS (Most Recent Fiscal Year)($0.91) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-21.34% Pretax Margin-21.38% Return on Equity-84.67% Return on Assets-16.17% Debt Debt-to-Equity Ratio1.81 Current Ratio1.30 Quick Ratio0.67 Sales & Book Value Annual Sales$487.88 million Price / Sales0.14 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book0.58Miscellaneous Outstanding Shares107,710,000Free Float49,870,000Market Cap$67.87 million OptionableOptionable Beta2.08 Social Links 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleLooking for the next FAANG stock before everyone has heard about it? Enter your email address to see which stocks MarketBeat analysts think might become the next trillion dollar tech company.Get This Free Report This page (NASDAQ:PRPL) was last updated on 4/28/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... But I just discovered a secret backdoor to collect a secret 69...Investors Alley | SponsoredWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week...Altimetry | SponsoredURGENT: This Altcoin Opportunity Won’t Wait – Act NowThe July 23rd Crypto Trigger Could Mark the Beginning of Bitcoin’s Next Big Move Bitcoin’s early 2024 ETF r...Crypto Swap Profits | Sponsored‘Wheels Are Falling Off’ the U.S. Stock MarketThe last time the U.S. economy looked like this, stocks didn't move for 16 years... And many investors lost...Stansberry Research | SponsoredThe Last Time This Happened, Americans Lost BillionsWall Street leaders just held a secret meeting in Las Vegas. What they discussed mirrors 2006 — and the warnin...Banyan Hill Publishing | SponsoredGold Alert: The Truth About Fort Knox Is ComingOwning physical gold isn’t the best way to profit. I’ve found a better way to invest in gold—one that’s alr...Golden Portfolio | SponsoredAltucher: Turn $900 into $108,000 in just 12 months?We are entering the final Trump Bump of our lives. But the biggest returns will not be in the stock market.Paradigm Press | SponsoredIs he more powerful than Trump? Is there anybody more powerful than Donald Trump right now? In a single tariff announcement, he wiped out n...Porter & Company | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Purple Innovation, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Purple Innovation With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.