NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $0.75 -0.01 (-1.45%) Closing price 04:00 PM EasternExtended Trading$0.76 +0.01 (+1.04%) As of 07:36 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Purple Innovation Stock (NASDAQ:PRPL) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Purple Innovation alerts:Sign Up Key Stats Today's Range$0.73▼$0.8450-Day Range$0.66▼$1.2552-Week Range$0.65▼$2.12Volume199,077 shsAverage Volume482,824 shsMarket Capitalization$80.59 millionP/E RatioN/ADividend YieldN/APrice Target$1.25Consensus RatingHold Company OverviewPurple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More… Remove Ads Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks54th Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 54% of companies evaluated by MarketBeat, and ranked 93rd out of 156 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingHold Consensus RatingPurple Innovation has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 1 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.28) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.75, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.75, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 0.69. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted7.50% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 4.8.Change versus previous monthShort interest in Purple Innovation has recently increased by 7.16%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted7.50% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 4.8.Change versus previous monthShort interest in Purple Innovation has recently increased by 7.16%, indicating that investor sentiment is decreasing significantly. News and Social Media3.6 / 5News Sentiment1.40 News SentimentPurple Innovation has a news sentiment score of 1.40. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.84 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 7 news articles for Purple Innovation this week, compared to 1 article on an average week.Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.MarketBeat Follows7 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is an increase of 600% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders53.70% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesEquities Analysts Issue Forecasts for PRPL Q1 EarningsMarch 30 at 1:15 AM | americanbankingnews.comTruist Financial Keeps Their Hold Rating on Purple Innovation (PRPL)March 17, 2025 | markets.businessinsider.comElon Musk Confirms: Tesla’s Optimus is Replacing Workers… and Heading to MarsMusk confirmed that SpaceX's Starship will carry Optimus to Mars in 2026 as part of an autonomous mission to help build human colonies on the Red Planet. And here on Earth? Optimus is about to change everything.April 1, 2025 | InvestorPlace (Ad)Purple Innovation Full Year 2024 Earnings: EPS Misses ExpectationsMarch 15, 2025 | finance.yahoo.comPurple Innovation rallies on possible saleMarch 15, 2025 | msn.comPurple Innovation, LLC: Purple Innovation Reports Fourth Quarter and Full Year 2024 ResultsMarch 14, 2025 | finanznachrichten.deCraig-Hallum Sticks to Its Hold Rating for Purple Innovation (PRPL)March 14, 2025 | markets.businessinsider.comPurple Innovation Reports Positive Q4 EBITDA TurnaroundMarch 14, 2025 | tipranks.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $0.78 at the beginning of 2025. Since then, PRPL shares have decreased by 4.1% and is now trading at $0.7482. View the best growth stocks for 2025 here. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) posted its earnings results on Thursday, March, 13th. The company reported ($0.07) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.14) by $0.07. The business had revenue of $128.98 million for the quarter, compared to analyst estimates of $129.39 million. Purple Innovation had a negative net margin of 21.34% and a negative trailing twelve-month return on equity of 84.67%. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings3/13/2025Today4/01/2025Next Earnings (Estimated)5/06/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,800Year FoundedN/APrice Target and Rating Average Stock Price Target$1.25 High Stock Price Target$1.50 Low Stock Price Target$1.00 Potential Upside/Downside+63.6%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage2 Analysts Profitability EPS (Most Recent Fiscal Year)($0.91) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-21.34% Pretax Margin-21.38% Return on Equity-84.67% Return on Assets-16.17% Debt Debt-to-Equity Ratio1.81 Current Ratio1.30 Quick Ratio0.67 Sales & Book Value Annual Sales$487.88 million Price / Sales0.17 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book0.70Miscellaneous Outstanding Shares107,710,000Free Float49,870,000Market Cap$82.29 million OptionableOptionable Beta2.37 Social Links The 10 Best Stocks to Own: Spring 2025Discover the 10 best stocks to own in Spring 2025, carefully selected for their growth potential amid market volatility. This exclusive report highlights top companies poised to thrive in uncertain economic conditions—download now to gain an investing edge.Get This Free Report This page (NASDAQ:PRPL) was last updated on 4/1/2025 by MarketBeat.com Staff From Our PartnersTrump’s Secret WeaponHave you looked at the stock market recently? 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