#5 - Harley-Davidson (NYSE:HOG)
Harley-Davidson (NYSE: HOG)– You can’t blame Harley-Davidson if they feel that the tariffs imposed on steel and aluminum are more than they can stomach right now. The iconic motorcycle manufacturer was already facing a shrinking target audience. Fewer people are riding motorcycles. And rising commodities prices are increasing their manufacturing costs, resulting in those costs being passed along to Harley-Davidson consumers. Chief Financial Officer John Olin said the company is projecting the tariffs to cost the company $45-$55 million in 2018. About two-thirds of that number would come from the European Union's retaliatory tariffs. This is creating strong headwinds for the stock even as the company posted second-quarter results that were better than expected. Revenue fell less than expected. The 3.3 percent drop lowered their revenue to 1.53 billion above the $1.42 billion forecast by analysts. And motorcycle shipments also came in at 72,593, down 11 percent but again beating estimates.
About Harley-Davidson
Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
More- Current Price
- $27.10
- Consensus Rating
- Hold
- Ratings Breakdown
- 3 Buy Ratings, 5 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- $37.71 (39.2% Upside)
