If artificial intelligence is going to change every aspect of our lives, why do so many investors dismiss it as a bubble? One reason is that many analysts look at AI strictly from the standpoint of infrastructure. In that context, it's reasonable to wonder how long companies will continue to spend on AI-related hardware such as semiconductor chips.
However, some investors are already looking towards the next wave of AI. This wave focuses on how companies can use AI to make their businesses more efficient or to develop applications that consumers will not only use but be willing to pay to use.
What you won't find on this list is any of the large mega-cap technology stocks. It's not that these stocks won't give you an opportunity to make money. Of course they will. These companies have large market caps for a reason. They have significant cash on hand, and they'll undoubtedly use it to enhance their AI capabilities.
However, today, we're looking at some stocks that are less expensive. Each stock on this list can be purchased for less than $50 a share as of January 2, 2025. That means you can start a position in these stocks for a relatively nominal investment.
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- SoundHound AI
- Symbotic
- Unity Software
- Bentley Systems
- DigitalOcean
- Lemonade
- Rekor Systems
#1 - SoundHound AI (NASDAQ:SOUN)
SoundHound AI Inc. (NASDAQ: SOUN) was one of the best-performing stocks in 2024, rising over 840%. The company is tightly focused on using Voice AI solutions to move from sound recognition to conversational intelligence.
SoundHound’s technology is being used by over 10,000 restaurant locations. And, as 2025 begins, McDonald’s Corp. (NYSE: MCD) is considering using the company’s technology in its 40,000 locations. It’s also being used in a range of other industries, including automotive, smart devices, hospitality, and contact centers.
Through the first three quarters of 2024, SoundHound nearly doubled its revenue year-over-year. However, the reason why you can still get the stock for under $20 (as of January 2, 2025) is that the company has yet to turn a profitable quarter. That’s not forecast to change in 2025; but, if it does, SOUN stock is likely to make a sharply higher move. And one reason to believe it could happen is that analysts started raising their price targets in December.
About SoundHound AI
SoundHound AI, Inc develops independent voice artificial intelligence (AI) solutions that enables businesses across automotive, TV, and IoT, and to customer service industries to deliver high-quality conversational experiences to their customers. Its products include Houndify platform that offers a suite of Houndify tools to help brands build conversational voice assistants, such as Application Programming Interfaces (API) for text and voice queries, support for custom commands, extensive library of content domains, inclusive software development kit platforms, collaboration capabilities, diagnostic tools, and built-in analytics; SoundHound Chat AI that integrates with knowledge domains, pulling real-time data like weather, sports, stocks, flight status, and restaurants; and SoundHound Smart Answering is built to offer customer establishments custom AI-powered voice assistant.
Read More - Current Price
- $19.89
- Consensus Rating
- Moderate Buy
- Ratings Breakdown
- 4 Buy Ratings, 3 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- $12.07 (39.3% Downside)
#2 - Symbotic (NASDAQ:SYM)
In 2024, Symbotic posted an impressive 58% year-over-year revenue growth. However, the bigger story is likely to be its earnings growth, which posted year-over-year growth nearly three times that of revenue. The company delivered its first three profitable quarters.
Analysts predict an additional 150% earnings growth in 2025, which correlates with a consensus price target of $42.54—73% higher than the SYM stock price on January 2, 2025.
About Symbotic
Symbotic Inc, an automation technology company, engages in developing technologies to improve operating efficiencies in modern warehouses. The company automates the processing of pallets and cases in large warehouses or distribution centers for retail companies. Its systems enhance operations at the front end of the supply chain.
Read More - Current Price
- $26.70
- Consensus Rating
- Hold
- Ratings Breakdown
- 8 Buy Ratings, 6 Hold Ratings, 1 Sell Ratings.
- Consensus Price Target
- $41.79 (56.5% Upside)
#3 - Unity Software (NYSE:U)
Unity Software Inc. (NYSE: U) is a software company named for its Unity gaming platform, which allows users to create and build interactive 2-D and 3-D environments for gaming and other applications. The company launched Unity 6 in 2024, the latest upgrade to its gaming platform.
Unity stock jumped over 6.5% on the first trading day of 2025 after the social media influencer Roaring Kitty posted a cryptic message on X about artist Rick James performing his song “Unity.”
However, a better reason to consider U stock in 2025 is the way the company uses AI to not only enhance the consumer experience, but to also make it easy for developers to quickly and efficiently create their assets and virtual worlds.
Unity went public in 2021 during the meme stock craze. That makes price discovery tricky since the high price of around $171 is clearly an outlier. But that also means that the current price, which fell 42% in 2024, may be overdone as well.
About Unity Software
Unity Software Inc operates a real-time 3D development platform. Its platform provides software solutions to create, run, and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company offers its solutions directly through its online store and field sales operations in North America, Denmark, Finland, the United Kingdom, Germany, Japan, China, Singapore, and South Korea, as well as indirectly through independent distributors and resellers worldwide.
Read More - Current Price
- $24.91
- Consensus Rating
- Hold
- Ratings Breakdown
- 7 Buy Ratings, 7 Hold Ratings, 2 Sell Ratings.
- Consensus Price Target
- $22.27 (10.6% Downside)
#4 - Bentley Systems (NASDAQ:BSY)
In real estate, location is everything. When it comes to stocks, the sectors in which it does business matter a lot. That's a synopsis of the bull case for Bentley Systems Inc. (NASDAQ: BSY). The software development company has customers in the industrial, aerospace, and defense sectors—three sectors expected to be among the biggest winners in 2025. Bentley recently launched several new AI platforms that offer its customers improved productivity and efficiency.
Bentley Systems is another company on this list that went public in 2021. Like many stocks at that time, it shot higher without the earnings to back it up. The stock fell about 5% in 2024 despite year-over-year earnings climbing nearly 75%. Analysts believe the company’s earnings will grow by about 14% in the next 12 months. That supports analysts’ expectations for a 25% increase in the BSY stock price over that same period.
About Bentley Systems
Bentley Systems, Incorporated, together with its subsidiaries, provides infrastructure engineering software solutions in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific. The company offers open modeling engineering applications, such as MicroStation, OpenBridge, OpenBuildings, OpenCities, OpenComms, OpenFlows, OpenPlant, OpenRail, OpenRoads, OpenSite, OpenTower, OpenTunnel, OpenUtilities, and OpenWindowPower; and open simulation engineering applications, including ADINA, AutoPIPE, CUBE, DYNAMEQ, EMME, LEGION, Power Line Systems, RAM, SACS, SPIDA, and STAAD; and geoprofessional applications for modeling and simulation of near and deep subsurface conditions, including AGS, Central, GeoStudio, Imago, Leapfrog, MX Deposit, Oasis montaj, OpenGround, and PLAXIS.
Read More - Current Price
- $46.87
- Consensus Rating
- Moderate Buy
- Ratings Breakdown
- 6 Buy Ratings, 2 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- $58.43 (24.7% Upside)
#5 - DigitalOcean (NYSE:DOCN)
A cloud computing company that utilizes AI is not particularly distinctive. But what separates DigitalOcean Holdings Inc. (NYSE: DOCN) from its competitors is its customer base of small- to mid-sized businesses. This allows the company to service a market that enterprise cloud providers generally avoid. And its products are backed by DigitalOcean's ability to provide technical support for these companies, which may lack in-house expertise.
DigitalOcean entered the graphic processing unit (GPU) market in 2023 after its acquisition of Paperspace. And the company is now one of few cloud providers to offer fractional GPU capacity, making it more cost-efficient for these smaller companies to deploy AI.
Like other stocks in this presentation, DigitalOcean went public in 2021, and the stock is down sharply from its closing price of around $100 in November 2021. However, DOCN stock dropped about 5% in 2024, and analysts have a consensus price target that suggests the stock may have a 22% upside in 2025.
About DigitalOcean
DigitalOcean Holdings, Inc, through its subsidiaries, operates a cloud computing platform in North America, Europe, Asia, and internationally. The company's platform provides on-demand infrastructure and platform tools for developers, start-ups, and small and growing digital businesses. It also offers infrastructure-as-a-service (IaaS) solutions comprising compute and storage services, as well as networking projects, including Cloud Firewalls software, Managed Load Balancers software, and Virtual Private Cloud (VPC).
Read More - Current Price
- $35.64
- Consensus Rating
- Hold
- Ratings Breakdown
- 4 Buy Ratings, 5 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- $42.13 (18.2% Upside)
#6 - Lemonade (NYSE:LMND)
After climbing 113% in 2024, many investors wonder what Lemonade Inc. (NYSE: LMND) can do for an encore. Analysts are bearish on the stock, which fell approximately 7% in December 2024, and believe that more downside is on the way.
For those who are unfamiliar, Lemonade disrupted the insurance industry by using AI and machine learning to establish its pricing policies. However, the company is young and may be years away from being profitable. Plus, after its initial disruption, the legacy insurance companies are increasing their digital capabilities.
But investors shouldn’t discount Lemonade's status as a Certified B Corporation. This means that it focuses on social and environmental issues in addition to adding shareholder value. In 2025, many younger investors may find that business model appealing.
LMND stock climbed approximately 100% since it reported earnings in October. A pullback in the stock might be necessary. But the consensus price target of around $30 may not tell the whole story. Analysts remain mixed, with at least two of them raising their price targets significantly in November 2024.
About Lemonade
Lemonade, Inc provides various insurance products through various channels in the United States, Europe, and the United Kingdom. Its insurance products include stolen or damaged property, and personal liability that protects its customers if they are responsible for an accident or damage to another person or their property.
Read More - Current Price
- $38.45
- Consensus Rating
- Reduce
- Ratings Breakdown
- 1 Buy Ratings, 3 Hold Ratings, 3 Sell Ratings.
- Consensus Price Target
- $30.43 (20.9% Downside)
#7 - Rekor Systems (NASDAQ:REKR)
The last name on this list is Rekor Systems Inc. (NASDAQ: REKR). The company provides infrastructure solutions for transportation, public safety, and urban mobility markets. Its mission is to make the world safer, smarter, and greener.
Among the company’s platforms is Rekor One, its in-house, AI-powered roadway intelligence platform. The company is well-positioned to provide innovative solutions as the United States rebuilds its transportation infrastructure.
REKR stock was down about 50% in 2024. However, it’s worth noting that the stock climbed about 75% in December. This bucked the trend of many technology stocks, which were beaten down.
Like many of the companies on this list, Rekor Systems is not yet profitable. However, if the company continues to grow its revenue at the compound annual growth rate (CAGR) it has managed for the last four years, it may hit its goal of profitability by the end of its 2024 fiscal year, which will be in the middle of 2025.
Before considering an investment, you should know that only one analyst covers Rekor Systems. But that analyst gives REKR stock a Strong Buy rating.
About Rekor Systems
Rekor Systems, Inc, a technology company, provides infrastructure solutions for transportation, public safety, and urban mobility markets in the United States and internationally. The company's platforms include Rekor One, an AI-powered roadway intelligence platform; Rekor Command, a comprehensive cross-agency platform that offers various applications for traffic management centers, freeway service patrol, first responders, and maintenance crews; Rekor Discover, a platform that ingests data from its hardware and automates comprehensive analytics and actionable insights about the movement of objects across the roadway; and Rekor Scout platform, which automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders.
Read More - Current Price
- $2.41
- Consensus Rating
- Buy
- Ratings Breakdown
- 2 Buy Ratings, 0 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- N/A
You may be skeptical about the first wave of AI, let alone the second wave. But all you have to think about is the device on which you may be reading this. The smartphone was part of the second, if not the third, wave of the internet. And its widespread adoption proves that we frequently don't see the biggest ideas until they're here.
That's what many experts say will be the case with AI. In fact, according to Microsoft Corp. (NASDAQ: MSFT) CEO Satya Nadella, “This next generation of AI will reshape every software category and every business, including our own."
That's why now is the time to buy these stocks. Because after these stocks become household names, the biggest gains will be gone. And you'll be wishing you had heard about them when they were still inexpensive to own. That's how many investors are feeling about stocks like Palantir Technologies Inc. (NASDAQ: PLTR).
It's impossible to predict if any of these stocks will be the next Palantir. However, each one operates on the premise of helping businesses leverage AI for monetizatio, and they all have the support of analysts.
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