#7 - e.l.f. Beauty (NYSE:ELF)
e.l.f. Beauty Inc. (NYSE: ELF) is a global cosmetics and skincare company that provides authentic and affordable products with low manufacturing costs, innovative marketing, and strong product innovation. The company's commitment to affordability and ethical business practices is a key reason why it’s attractive to the coveted Gen-Z demographic.
e.l.f. may focus on beauty, but it had an ugly stock chart in 2024. The stock had a 125% swing between its 52-week and low. That’s reflected in the company’s short interest. It’s only about 10%, but the number of shares shorted has grown about three times in the last year.
This price performance may be an example of the company’s stock getting ahead of its fundamentals. But that’s something that the company can grow into. Analysts believe that the company’s earnings will grow by 25%, and the consensus price target for ELF stock is $169.06, which is a 47% increase from the price in early 2025.
About e.l.f. Beauty
e.l.f. Beauty, Inc is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare.
More about e.l.f. Beauty- Current Price
- $70.27
- Consensus Rating
- Moderate Buy
- Ratings Breakdown
- 13 Buy Ratings, 5 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- $132.94 (89.2% Upside)
Investors hear many time-honored maxims like "time in the market beats timing the market." One that I like to keep in mind is "skate to where the puck is going."
There are two reasons for that. First, it's a good reminder that the growth stocks of five years ago may not be the same ones moving the market today. And second, investors frequently believe they need special knowledge to be successful at investing.
Let's be clear: you do have to put in the work. But the information you need to be a successful investor is not unknowable, even without a background in finance or accounting.
Sometimes, it helps to get a nudge in a particular direction. To select the stocks in this presentation, we used the MarketBeat Stock Screener, a free tool on MarketBeat.com, to narrow our search. And that's just one of the many research tools MarketBeat offers to keep you on top of the stocks you own or the ones on your watchlist
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