#4 - Dick’s Sporting Goods (NYSE:DKS)
The last “fitness” stock I’ll ask you to consider is Dick’s Sporting Goods (NYSE:DKS). Dick’s was a pandemic winner for multiple reasons. The company was able to capitalize on the trend towards athleisure wear. The company has a private label brand, CALIA, which is now the company’s second-largest women’s brand in the company.
The company also benefited from the desire of individuals to go outside. Whether that was running shoes or golf clubs, Dick’s was able to provide several different avenues to draw consumers to its store or to its website. And make no mistake about it; being able to build its digital brand is a key to the company’s 2020 success. And it also sets the table for the company going forward.
Dick’s is also a company that is appealing for investors who look to invest according to their values. The company took a controversial stance when it banned gun sales at all of its locations. This did have an effect on its business but that has appeared to subside as Dick’s has substituted firearms for higher margin products that is helping the company become a four-season sporting goods store.
If you’re a fan of momentum investing, DKS stock is up nearly 13% in the last month.
About DICK'S Sporting Goods
DICK'S Sporting Goods, Inc, together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. The company provides hardlines, includes sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; apparel; and footwear and accessories.
Read More - Current Price
- $210.16
- Consensus Rating
- Moderate Buy
- Ratings Breakdown
- 12 Buy Ratings, 9 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- $244.62 (16.4% Upside)
