#7 - The Trade Desk (NASDAQ:TTD)
The Trade Desk (NASDAQ: TTD) is on the leading edge of what is known as programmatic advertising. Marketers target content providers to attract their ideal consumers and fine-tune their ad spending and measure their return on investment (ROI). It’s a way of measuring ad effectiveness that advertisers have always dreamt of. And it’s powered by the company’s AI engine named Koa.
Without getting too technical, programmatic advertising changes the way an ad is delivered. A company opens up its web page for providers like The Trade Desk to bid on that ad space in real time. Koa analyzes internet data and generates real-time recommendations.
Some analysts are concerned the TTD stock may be a little overheated right now with the stock currently up over 60% after last year’s 120% gain. It is well above its 12-month price target and analysts have a consensus opinion of hold. However, the company is a leader in what is sure to be the future of advertising. It may not be a home run right now, but a few solid doubles never hurt a portfolio.
About Trade Desk
The Trade Desk, Inc operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices.
Read More - Current Price
- $119.10
- Consensus Rating
- Moderate Buy
- Ratings Breakdown
- 24 Buy Ratings, 3 Hold Ratings, 2 Sell Ratings.
- Consensus Price Target
- $115.60 (2.9% Downside)
