#8 - Williams-Sonoma, Inc. (NYSE:WSM)
Williams-Sonoma, Inc. (NYSE: WSM)- Branding is an often mocked word among investors … until it works. And Williams-Sonoma is an example of how branding can boost a company’s image as well as its stock. Williams-Sonoma is one of the true practitioners of an omni-channel marketing strategy. This basically means that however, a customer chooses to engage with the company whether that's on their smartphone, tablet, through their printed catalog (yes, those still exist) or the in-store experience. Their experience will be the same. And for a company that is known for selling high-priced home furnishings and décor, that experience is essential to separating it from its competitors. The company also is the parent company of subsidiaries such as Pottery Barn, Pottery Barn for Kids and West Elm among others.
Although the stock had a rough couple of years in 2015 and 2016, it has started to rally in 2018 and at around $66 per share, it has room to run to meet its five-year high of $87.50.
About Williams-Sonoma
Williams-Sonoma, Inc operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand.
Read More - Current Price
- $194.53
- Consensus Rating
- Hold
- Ratings Breakdown
- 4 Buy Ratings, 11 Hold Ratings, 3 Sell Ratings.
- Consensus Price Target
- $160.03 (17.7% Downside)
Despite rumors to the contrary, retail is not dead, and there are many options beyond Amazon and Wal-Mart that investors can choose to make money. This report shows you that if the niche players offer strong value, albeit in some cases with high valuations. While retail may not be a short-term delight for traders, any of the stocks in this report can be solid long-term investments moving as you look for growth into the future.
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