ASOS (ASC) Competitors

ASOS (LON:ASC) and Dalata Hotel Group (LON:DAL) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability, institutional ownership and community ranking.

Do analysts recommend ASC or DAL?

ASOS currently has a consensus target price of GBX 391, suggesting a potential upside of 7.12%. Dalata Hotel Group has a consensus target price of GBX 480, suggesting a potential upside of 36.75%. Given Dalata Hotel Group's stronger consensus rating and higher probable upside, analysts clearly believe Dalata Hotel Group is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Dalata Hotel Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is ASC or DAL more profitable?

Dalata Hotel Group has a net margin of 13.44% compared to ASOS's net margin of -7.72%. Dalata Hotel Group's return on equity of 6.06% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ASOS	-7.72%	-35.11%	-5.44%
Dalata Hotel Group	13.44%	6.06%	3.89%

Does the media refer more to ASC or DAL?

In the previous week, Dalata Hotel Group had 1 more articles in the media than ASOS. MarketBeat recorded 2 mentions for Dalata Hotel Group and 1 mentions for ASOS. Dalata Hotel Group's average media sentiment score of 0.67 beat ASOS's score of 0.34 indicating that Dalata Hotel Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ASOS	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Dalata Hotel Group	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger valuation & earnings, ASC or DAL?

Dalata Hotel Group has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than Dalata Hotel Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	£3.21B	0.14	-£248.10M	-£1.99	-183.42
Dalata Hotel Group	£625.21M	1.22	£84.03M	£0.33	1,063.64

Do institutionals & insiders have more ownership in ASC or DAL?

32.0% of ASOS shares are held by institutional investors. Comparatively, 66.0% of Dalata Hotel Group shares are held by institutional investors. 51.4% of ASOS shares are held by insiders. Comparatively, 4.5% of Dalata Hotel Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Which has more volatility and risk, ASC or DAL?

ASOS has a beta of 2.86, indicating that its share price is 186% more volatile than the S&P 500. Comparatively, Dalata Hotel Group has a beta of 1.65, indicating that its share price is 65% more volatile than the S&P 500.

Does the MarketBeat Community favor ASC or DAL?

ASOS received 753 more outperform votes than Dalata Hotel Group when rated by MarketBeat users. However, 73.25% of users gave Dalata Hotel Group an outperform vote while only 68.79% of users gave ASOS an outperform vote.

Company	Underperform	Outperform
ASOS	Outperform Votes 983 68.79%	Underperform Votes 446 31.21%
Dalata Hotel Group	Outperform Votes 230 73.25%	Underperform Votes 84 26.75%

Summary

Dalata Hotel Group beats ASOS on 13 of the 18 factors compared between the two stocks.