British American Tobacco (BATS) Stock Forecast & Price Target GBX 3,168 -23.00 (-0.72%) As of 08:19 AM Eastern Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesSustainabilityBuy This Stock British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Consensus Rating Moderate BuyBased on 3 Analyst RatingsSell0Hold1Buy2 Based on 3 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 3 analysts, 1 has given a hold rating, and 2 have given a buy rating for BATS. Consensus Price Target GBX 3,183.33 According to the 3 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 3,183.33. The highest price target for BATS is GBX 3,450, while the lowest price target for BATS is GBX 2,800. The average price target represents a forecasted upside of 0.48% from the current price of GBX 3,168. Get the Latest News and Ratings for BATS and Related Stocks Enter your email address to receive the latest news and analysts' ratings for British American Tobacco and its competitors. Enter your email to sign up for newsletter Sign Up BATS Analyst Ratings Over TimeTypeCurrent Forecast4/2/24 to 4/2/251 Month Ago3/3/24 to 3/3/253 Months Ago1/3/24 to 1/2/251 Year Ago4/3/23 to 4/2/24Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy2 Buy rating(s)2 Buy rating(s)2 Buy rating(s)1 Buy rating(s)Hold1 Hold rating(s)1 Hold rating(s)1 Hold rating(s)2 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price TargetGBX 3,183.33GBX 3,183.33GBX 3,183.33GBX 3,433.33Consensus RatingModerate BuyModerate BuyModerate BuyHold Remove Ads BATS Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History BATS Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table British American Tobacco Stock vs. The CompetitionTypeBritish American TobaccoConsumer Defensive CompaniesConsensus Rating Score 2.67 2.58Consensus RatingModerate BuyModerate BuyNews Sentiment RatingNeutral NewsSee Recent BATS NewsNeutral News Remove Ads Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails12/12/2024JPMorgan Chase & Co.3 of 5 stars Reiterated RatingNeutralGBX 2,800-5.69%5/21/2024Deutsche Bank Aktiengesellschaft3 of 5 stars Lower TargetBuyGBX 4,000 ➝ GBX 3,450+40.07%4/22/2024Jefferies Financial Group2 of 5 stars Reiterated RatingBuyGBX 3,300+39.89%11/24/2023Royal Bank of CanadaSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingSector PerformGBX 3,500+37.17%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 08:46 AM ET. Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, March 30, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com. British American Tobacco Bull Case Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.: The current stock price is GBX 3,154 ($40.61), indicating a recent upward trend in value, which may attract investors looking for growth opportunities. British American Tobacco p.l.c. has recently increased its dividend to GBX 58.88 ($0.76) per share, reflecting a commitment to returning value to shareholders, which can be appealing for income-focused investors. The company has a market capitalization of £69.39 billion, suggesting it is a large and established player in the tobacco industry, which can provide stability to investors. With a beta of 0.27, the stock is less volatile compared to the market, which may appeal to risk-averse investors seeking more stable investment options. Recent insider purchases, such as the acquisition of shares by Tadeu Marroco, can signal confidence in the company's future performance, potentially encouraging other investors to consider buying in. British American Tobacco Bear Case Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons: The company has a negative return on equity of 25.94%, indicating that it is currently not generating profit relative to shareholder equity, which may raise concerns about its financial health. With a price-to-earnings ratio of -5.09, the company is not currently profitable, which can deter investors looking for companies with positive earnings. The debt-to-equity ratio stands at 74.63, suggesting that the company is heavily reliant on debt to finance its operations, which can increase financial risk. British American Tobacco p.l.c. has reported a negative net margin of 52.84%, indicating that a significant portion of its revenue is being consumed by expenses, which could impact future profitability. Analysts predict a modest earnings per share of 361.51 for the current fiscal year, which may not meet the expectations of investors looking for substantial growth. BATS Forecast - Frequently Asked Questions What is British American Tobacco's forecast for 2025? According to the research reports of 3 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 3,183.33, with a high forecast of GBX 3,450 and a low forecast of GBX 2,800. Should I buy or sell British American Tobacco stock right now? 3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last year. There is currently 1 hold rating and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BATS shares. Does British American Tobacco's stock price have much upside? According to analysts, British American Tobacco's stock has a predicted upside of 0.48% based on their 12-month stock forecasts. Do Wall Street analysts like British American Tobacco more than its competitors? Analysts like British American Tobacco more than other "consumer defensive" companies. The consensus rating score for British American Tobacco is 2.67 while the average consensus rating score for "consumer defensive" companies is 2.58. Learn more on how BATS compares to other companies. Stock Forecasts and Research Tools Related Companies IMB Stock Forecast ULVR Stock Forecast DGE Stock Forecast RKT Stock Forecast TSCO Stock Forecast CCH Stock Forecast ABF Stock Forecast BNZL Stock Forecast SBRY Stock Forecast BVIC Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (LON:BATS) was last updated on 4/2/2025 by MarketBeat.com Staff From Our PartnersDOGE could send 6 AI stocks through the roofStay alert for Elon Musk and the Department of Government Efficiency's next move … Expect an announcement f...Weiss Ratings | SponsoredTrump Allies Confirm Exec Order 14024 Triggers Dollar CollapseExecutive Order 14024 is paving the way for irreversible damage to the dollar's value—threatening your wealth,...Priority Gold | SponsoredDOGE Social Security bombshell?Elon Musk just dropped another bombshell... 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