British American Tobacco (BATS) Stock Forecast & Price Target GBX 3,390 +42.00 (+1.25%) As of 12:34 PM Eastern Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendHeadlinesInsider TradesSustainability British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Consensus Rating Moderate BuyBased on 3 Analyst RatingsSell0Hold1Buy2 Based on 3 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 3 analysts, 1 has given a hold rating, and 2 have given a buy rating for BATS. Consensus Price Target GBX 3,183.33 According to the 3 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 3,183.33. The highest price target for BATS is GBX 3,450, while the lowest price target for BATS is GBX 2,800. The average price target represents a forecasted downside of -6.10% from the current price of GBX 3,390. Get the Latest News and Ratings for BATS and Related Stocks Enter your email address to receive the latest news and analysts' ratings for British American Tobacco and its competitors. Enter your email to sign up for newsletter Sign Up BATS Analyst Ratings Over TimeTypeCurrent Forecast2/11/24 to 2/10/251 Month Ago1/12/24 to 1/11/253 Months Ago11/13/23 to 11/12/241 Year Ago2/11/23 to 2/11/24Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy2 Buy rating(s)2 Buy rating(s)2 Buy rating(s)2 Buy rating(s)Hold1 Hold rating(s)1 Hold rating(s)2 Hold rating(s)2 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price TargetGBX 3,183.33GBX 3,183.33GBX 3,237.50GBX 3,640Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy BATS Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History BATS Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table British American Tobacco Stock vs. The CompetitionTypeBritish American TobaccoConsumer Defensive CompaniesConsensus Rating Score 2.67 2.55Consensus RatingModerate BuyModerate BuyNews Sentiment RatingNeutral NewsSee Recent BATS NewsNeutral News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails12/12/2024JPMorgan Chase & Co.3 of 5 stars Reiterated RatingNeutralGBX 2,800-5.69%5/21/2024Deutsche Bank Aktiengesellschaft3 of 5 stars Lower TargetBuyGBX 4,000 ➝ GBX 3,450+40.07%4/22/2024Jefferies Financial Group2 of 5 stars Reiterated RatingBuyGBX 3,300+39.89%11/24/2023Royal Bank of CanadaSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingSector PerformGBX 3,500+37.17%2/14/2023BarclaysSubscribe to MarketBeat All Access for the recommendation accuracy ratingGaurav JainSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOverweightGBX 4,000+28.35%2/13/2023Credit Suisse GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingEamonn FerrySubscribe to MarketBeat All Access for the recommendation accuracy ratingSet TargetGBX 3,900+28.08%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 11:28 PM ET. Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, February 4, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com. British American Tobacco Bull Case Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.: The stock recently reached a new 52-week high, trading at GBX 3,171 ($38.96), indicating strong market performance and investor confidence. British American Tobacco p.l.c. has announced an increase in its dividend to GBX 58.88 ($0.76), reflecting a commitment to returning value to shareholders, which can be attractive for income-focused investors. The company has a substantial market capitalization of £70.65 billion, suggesting stability and a strong position in the market. With a low beta of 0.27, the stock is less volatile compared to the market, which may appeal to risk-averse investors looking for more stable investments. Recent analyst ratings, including a price target of GBX 2,800 ($34.40) from JPMorgan Chase & Co., suggest potential for future growth, which could attract growth-oriented investors. British American Tobacco Bear Case Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons: The company has a high debt-to-equity ratio of 74.14, indicating that it relies significantly on debt financing, which can pose risks during economic downturns. With a price-to-earnings ratio of -513.99, the stock is currently not generating profits relative to its share price, which may deter investors looking for profitable companies. The current ratio of 0.88 suggests that the company may have difficulty meeting its short-term liabilities, raising concerns about liquidity. The dividend payout ratio is extremely high at -3,794.21%, indicating that the company is paying out significantly more in dividends than it earns, which is unsustainable in the long run. Market trends towards reduced tobacco consumption and increased regulation could negatively impact future sales and profitability, making it a risky investment in a changing landscape. BATS Forecast - Frequently Asked Questions What is British American Tobacco's forecast for 2025? According to the research reports of 3 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 3,183.33, with a high forecast of GBX 3,450 and a low forecast of GBX 2,800. Should I buy or sell British American Tobacco stock right now? 3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last year. There is currently 1 hold rating and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BATS shares. Does British American Tobacco's stock price have much downside? According to analysts, British American Tobacco's stock has a predicted downside of -6.10% based on their 12-month stock forecasts. What analysts cover British American Tobacco? British American Tobacco has been rated by research analysts at JPMorgan Chase & Co. in the past 90 days. Do Wall Street analysts like British American Tobacco more than its competitors? Analysts like British American Tobacco more than other "consumer defensive" companies. The consensus rating score for British American Tobacco is 2.67 while the average consensus rating score for "consumer defensive" companies is 2.55. Learn more on how BATS compares to other companies. Stock Forecasts and Research Tools Related Companies IMB Stock Forecast ULVR Stock Forecast DGE Stock Forecast RKT Stock Forecast TSCO Stock Forecast ABF Stock Forecast BNZL Stock Forecast CCH Stock Forecast SBRY Stock Forecast BVIC Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top Rated Stocks Top Rated Stocks Top Rated Dividend Stocks Top Rated Small-Cap Stocks Top Rated Tech Stocks Most Upgraded Stocks Most Downgraded Stocks Lowest Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (LON:BATS) was last updated on 2/10/2025 by MarketBeat.com Staff From Our PartnersNvidia > DeepSeekEveryone's getting it all wrong … Sure, DeepSeek's reveal caused AI stocks to tumble … But, in the long ...Weiss Ratings | SponsoredGrab This Altcoin Before Trump's Crypto AnnouncementGrab This Altcoin Before Trump's Crypto Announcement Whatever it is, I expect it to pump the market, which ...Crypto 101 Media | SponsoredBill Gates’ is about to mint millionaires (again) with Stargate.This little-known project that Bill Gates has been quietly working on that’s about to unleash an AI breakthrou...Brownstone Research | SponsoredA deadly mistake in my prediction…I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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