CARD vs. SMWH, CURY, PETS, MOON, APGN, HFD, FDL, STU, SCS, and MRK
Should you be buying Card Factory stock or one of its competitors? The main competitors of Card Factory include WH Smith (SMWH), Currys (CURY), Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), Halfords Group (HFD), Findel (FDL), Studio Retail Group (STU), ScS Group (SCS), and Marks Electrical Group (MRK). These companies are all part of the "specialty retail" industry.
Card Factory vs.
WH Smith (LON:SMWH) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, valuation, community ranking, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.
WH Smith currently has a consensus target price of GBX 1,456.67, suggesting a potential upside of 56.46%. Card Factory has a consensus target price of GBX 169.50, suggesting a potential upside of 86.88%. Given Card Factory's stronger consensus rating and higher probable upside, analysts clearly believe Card Factory is more favorable than WH Smith.
WH Smith has a beta of 1.67, indicating that its stock price is 67% more volatile than the S&P 500. Comparatively, Card Factory has a beta of 2.06, indicating that its stock price is 106% more volatile than the S&P 500.
WH Smith has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than WH Smith, indicating that it is currently the more affordable of the two stocks.
WH Smith pays an annual dividend of GBX 32 per share and has a dividend yield of 3.4%. Card Factory pays an annual dividend of GBX 6 per share and has a dividend yield of 6.6%. WH Smith pays out 66.0% of its earnings in the form of a dividend. Card Factory pays out 50.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.
WH Smith received 111 more outperform votes than Card Factory when rated by MarketBeat users. However, 74.30% of users gave Card Factory an outperform vote while only 62.55% of users gave WH Smith an outperform vote.
Card Factory has a net margin of 7.79% compared to WH Smith's net margin of 3.44%. WH Smith's return on equity of 17.78% beat Card Factory's return on equity.
In the previous week, WH Smith had 11 more articles in the media than Card Factory. MarketBeat recorded 12 mentions for WH Smith and 1 mentions for Card Factory. WH Smith's average media sentiment score of 0.70 beat Card Factory's score of -0.15 indicating that WH Smith is being referred to more favorably in the media.
91.2% of WH Smith shares are held by institutional investors. Comparatively, 54.5% of Card Factory shares are held by institutional investors. 1.2% of WH Smith shares are held by insiders. Comparatively, 14.4% of Card Factory shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Summary
WH Smith beats Card Factory on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:CARD) was last updated on 4/18/2025 by MarketBeat.com Staff
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