Card Factory (CARD) Competitors

Pets at Home Group (LON:PETS) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation, community ranking and media sentiment.

Do analysts prefer PETS or CARD?

Pets at Home Group presently has a consensus target price of GBX 340, suggesting a potential upside of 44.80%. Card Factory has a consensus target price of GBX 169.50, suggesting a potential upside of 101.31%. Given Card Factory's stronger consensus rating and higher probable upside, analysts clearly believe Card Factory is more favorable than Pets at Home Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pets at Home Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Card Factory	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community favor PETS or CARD?

Pets at Home Group received 62 more outperform votes than Card Factory when rated by MarketBeat users. However, 74.30% of users gave Card Factory an outperform vote while only 73.47% of users gave Pets at Home Group an outperform vote.

Company	Underperform	Outperform
Pets at Home Group	Outperform Votes 432 73.47%	Underperform Votes 156 26.53%
Card Factory	Outperform Votes 370 74.30%	Underperform Votes 128 25.70%

Is PETS or CARD more profitable?

Card Factory has a net margin of 7.79% compared to Pets at Home Group's net margin of 5.36%. Card Factory's return on equity of 13.00% beat Pets at Home Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pets at Home Group	5.36%	8.05%	4.66%
Card Factory	7.79%	13.00%	7.54%

Do institutionals and insiders believe in PETS or CARD?

72.8% of Pets at Home Group shares are owned by institutional investors. Comparatively, 54.5% of Card Factory shares are owned by institutional investors. 1.8% of Pets at Home Group shares are owned by company insiders. Comparatively, 14.4% of Card Factory shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Does the media refer more to PETS or CARD?

In the previous week, Pets at Home Group had 2 more articles in the media than Card Factory. MarketBeat recorded 2 mentions for Pets at Home Group and 0 mentions for Card Factory. Pets at Home Group's average media sentiment score of 0.55 beat Card Factory's score of 0.00 indicating that Pets at Home Group is being referred to more favorably in the media.

Company	Overall Sentiment
Pets at Home Group	Positive
Card Factory	Neutral

Is PETS or CARD a better dividend stock?

Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 5.5%. Card Factory pays an annual dividend of GBX 6 per share and has a dividend yield of 7.1%. Pets at Home Group pays out 79.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Card Factory pays out 50.9% of its earnings in the form of a dividend. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more risk & volatility, PETS or CARD?

Pets at Home Group has a beta of 0.69, indicating that its share price is 31% less volatile than the S&P 500. Comparatively, Card Factory has a beta of 2.06, indicating that its share price is 106% more volatile than the S&P 500.

Which has preferable earnings and valuation, PETS or CARD?

Pets at Home Group has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than Pets at Home Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pets at Home Group	£1.41B	0.76	£75.43M	£16.45	14.27
Card Factory	£526.96M	0.56	£41.04M	£11.79	7.14

Summary

Card Factory beats Pets at Home Group on 11 of the 20 factors compared between the two stocks.