The Character Group (CCT) Competitors

The Character Group (LON:CCT) and Primorus Investments (LON:PRIM) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, dividends, institutional ownership, community ranking, media sentiment, valuation, profitability and analyst recommendations.

Is CCT or PRIM more profitable?

Primorus Investments has a net margin of 28.88% compared to The Character Group's net margin of 4.47%. The Character Group's return on equity of 14.41% beat Primorus Investments' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Character Group	4.47%	14.41%	7.61%
Primorus Investments	28.88%	14.37%	26.08%

Does the MarketBeat Community favor CCT or PRIM?

Primorus Investments received 5 more outperform votes than The Character Group when rated by MarketBeat users. Likewise, 70.63% of users gave Primorus Investments an outperform vote while only 67.61% of users gave The Character Group an outperform vote.

Company	Underperform	Outperform
The Character Group	Outperform Votes 96 67.61%	Underperform Votes 46 32.39%
Primorus Investments	Outperform Votes 101 70.63%	Underperform Votes 42 29.37%

Does the media refer more to CCT or PRIM?

In the previous week, The Character Group had 1 more articles in the media than Primorus Investments. MarketBeat recorded 1 mentions for The Character Group and 0 mentions for Primorus Investments. The Character Group's average media sentiment score of 0.00 equaled Primorus Investments'average media sentiment score.

Company	Overall Sentiment
The Character Group	Neutral
Primorus Investments	Neutral

Which has higher earnings and valuation, CCT or PRIM?

The Character Group has higher revenue and earnings than Primorus Investments. Primorus Investments is trading at a lower price-to-earnings ratio than The Character Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Character Group	£122.32M	0.42	£5.46M	£0.28	978.57
Primorus Investments	£3.21M	1.83	-£1.15M	£0.01	420.00

Do insiders & institutionals have more ownership in CCT or PRIM?

20.8% of The Character Group shares are held by institutional investors. 54.5% of The Character Group shares are held by company insiders. Comparatively, 46.6% of Primorus Investments shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has more volatility and risk, CCT or PRIM?

The Character Group has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Comparatively, Primorus Investments has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.

Summary

The Character Group beats Primorus Investments on 8 of the 14 factors compared between the two stocks.