The Character Group (CCT) Competitors

Primorus Investments (LON:PRIM) and The Character Group (LON:CCT) are both small-cap financial services companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, institutional ownership, dividends, valuation, media sentiment, analyst recommendations, community ranking, earnings and risk.

Do insiders and institutionals have more ownership in PRIM or CCT?

20.8% of The Character Group shares are held by institutional investors. 46.6% of Primorus Investments shares are held by company insiders. Comparatively, 54.5% of The Character Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is PRIM or CCT more profitable?

Primorus Investments has a net margin of 28.88% compared to The Character Group's net margin of 4.47%. The Character Group's return on equity of 14.41% beat Primorus Investments' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primorus Investments	28.88%	14.37%	26.08%
The Character Group	4.47%	14.41%	7.61%

Which has stronger earnings & valuation, PRIM or CCT?

The Character Group has higher revenue and earnings than Primorus Investments. Primorus Investments is trading at a lower price-to-earnings ratio than The Character Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primorus Investments	£3.21M	1.61	-£1.15M	£0.01	370.00
The Character Group	£122.32M	0.42	£5.46M	£0.28	978.57

Which has more risk & volatility, PRIM or CCT?

Primorus Investments has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500. Comparatively, The Character Group has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500.

Does the media prefer PRIM or CCT?

In the previous week, Primorus Investments had 1 more articles in the media than The Character Group. MarketBeat recorded 1 mentions for Primorus Investments and 0 mentions for The Character Group. Primorus Investments' average media sentiment score of 0.00 beat The Character Group's score of -1.38 indicating that Primorus Investments is being referred to more favorably in the media.

Company	Overall Sentiment
Primorus Investments	Neutral
The Character Group	Negative

Does the MarketBeat Community believe in PRIM or CCT?

Primorus Investments received 5 more outperform votes than The Character Group when rated by MarketBeat users. Likewise, 70.63% of users gave Primorus Investments an outperform vote while only 67.61% of users gave The Character Group an outperform vote.

Company	Underperform	Outperform
Primorus Investments	Outperform Votes 101 70.63%	Underperform Votes 42 29.37%
The Character Group	Outperform Votes 96 67.61%	Underperform Votes 46 32.39%

Do analysts recommend PRIM or CCT?

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primorus Investments	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
The Character Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Summary

Primorus Investments beats The Character Group on 8 of the 15 factors compared between the two stocks.