Diageo (DGE) Competitors

Diageo (LON:DGE) and Gusbourne (LON:GUS) are both consumer defensive companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends, valuation and community ranking.

Which has better earnings & valuation, DGE or GUS?

Diageo has higher revenue and earnings than Gusbourne. Gusbourne is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Diageo	£20.27B	2.62	£3.87B	£1.32	1,814.77
Gusbourne	£6.96M	4.68	-£3.46M	-£0.06	-891.67

Do analysts prefer DGE or GUS?

Diageo currently has a consensus price target of GBX 3,008, indicating a potential upside of 25.57%. Given Diageo's higher probable upside, analysts clearly believe Diageo is more favorable than Gusbourne.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Diageo	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Gusbourne	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Do insiders and institutionals hold more shares of DGE or GUS?

63.0% of Diageo shares are owned by institutional investors. Comparatively, 2.3% of Gusbourne shares are owned by institutional investors. 0.1% of Diageo shares are owned by insiders. Comparatively, 84.6% of Gusbourne shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Which has more volatility and risk, DGE or GUS?

Diageo has a beta of 0.36, indicating that its stock price is 64% less volatile than the S&P 500. Comparatively, Gusbourne has a beta of 0.31, indicating that its stock price is 69% less volatile than the S&P 500.

Does the media refer more to DGE or GUS?

In the previous week, Diageo had 2 more articles in the media than Gusbourne. MarketBeat recorded 3 mentions for Diageo and 1 mentions for Gusbourne. Diageo's average media sentiment score of 0.79 beat Gusbourne's score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Diageo	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Gusbourne	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer DGE or GUS?

Diageo received 1296 more outperform votes than Gusbourne when rated by MarketBeat users. Likewise, 67.43% of users gave Diageo an outperform vote while only 61.90% of users gave Gusbourne an outperform vote.

Company	Underperform	Outperform
Diageo	Outperform Votes 1348 67.43%	Underperform Votes 651 32.57%
Gusbourne	Outperform Votes 52 61.90%	Underperform Votes 32 38.10%

Is DGE or GUS more profitable?

Diageo has a net margin of 19.09% compared to Gusbourne's net margin of -49.75%. Diageo's return on equity of 35.04% beat Gusbourne's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Diageo	19.09%	35.04%	8.30%
Gusbourne	-49.75%	-33.54%	-2.99%

Summary

Diageo beats Gusbourne on 15 of the 17 factors compared between the two stocks.