dotdigital Group (DOTD) Competitors

dotdigital Group (LON:DOTD) and Kainos Group (LON:KNOS) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, community ranking, analyst recommendations, dividends, media sentiment, earnings, institutional ownership and valuation.

Do analysts prefer DOTD or KNOS?

dotdigital Group currently has a consensus price target of GBX 150, indicating a potential upside of 116.76%. Kainos Group has a consensus price target of GBX 1,052.50, indicating a potential upside of 49.82%. Given dotdigital Group's stronger consensus rating and higher possible upside, analysts clearly believe dotdigital Group is more favorable than Kainos Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
dotdigital Group	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Kainos Group	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

Which has more volatility & risk, DOTD or KNOS?

dotdigital Group has a beta of 1.16, indicating that its stock price is 16% more volatile than the S&P 500. Comparatively, Kainos Group has a beta of 0.79, indicating that its stock price is 21% less volatile than the S&P 500.

Is DOTD or KNOS more profitable?

dotdigital Group has a net margin of 14.01% compared to Kainos Group's net margin of 12.74%. Kainos Group's return on equity of 33.12% beat dotdigital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
dotdigital Group	14.01%	11.80%	8.64%
Kainos Group	12.74%	33.12%	14.45%

Does the media prefer DOTD or KNOS?

In the previous week, Kainos Group had 5 more articles in the media than dotdigital Group. MarketBeat recorded 6 mentions for Kainos Group and 1 mentions for dotdigital Group. Kainos Group's average media sentiment score of 0.46 beat dotdigital Group's score of 0.37 indicating that Kainos Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
dotdigital Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Kainos Group	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable valuation and earnings, DOTD or KNOS?

Kainos Group has higher revenue and earnings than dotdigital Group. Kainos Group is trading at a lower price-to-earnings ratio than dotdigital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
dotdigital Group	£78.69M	2.69	£11.03M	£3.62	19.10
Kainos Group	£383.18M	2.32	£48.81M	£38.16	18.41

Do institutionals & insiders have more ownership in DOTD or KNOS?

63.1% of dotdigital Group shares are held by institutional investors. Comparatively, 44.7% of Kainos Group shares are held by institutional investors. 17.5% of dotdigital Group shares are held by insiders. Comparatively, 34.7% of Kainos Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Does the MarketBeat Community prefer DOTD or KNOS?

Kainos Group received 30 more outperform votes than dotdigital Group when rated by MarketBeat users. Likewise, 72.91% of users gave Kainos Group an outperform vote while only 55.47% of users gave dotdigital Group an outperform vote.

Company	Underperform	Outperform
dotdigital Group	Outperform Votes 223 55.47%	Underperform Votes 179 44.53%
Kainos Group	Outperform Votes 253 72.91%	Underperform Votes 94 27.09%

Is DOTD or KNOS a better dividend stock?

dotdigital Group pays an annual dividend of GBX 1 per share and has a dividend yield of 1.4%. Kainos Group pays an annual dividend of GBX 27 per share and has a dividend yield of 3.8%. dotdigital Group pays out 27.6% of its earnings in the form of a dividend. Kainos Group pays out 70.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Kainos Group beats dotdigital Group on 12 of the 20 factors compared between the two stocks.