Evoke (EVOK) Competitors

Evoke (LON:EVOK) and The Rank Group (LON:RNK) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk.

Do analysts prefer EVOK or RNK?

Evoke presently has a consensus price target of GBX 103.33, suggesting a potential upside of 66.40%. Given Evoke's stronger consensus rating and higher probable upside, equities research analysts plainly believe Evoke is more favorable than The Rank Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Evoke	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
The Rank Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is EVOK or RNK more profitable?

The Rank Group has a net margin of 1.67% compared to Evoke's net margin of -8.50%. The Rank Group's return on equity of 3.65% beat Evoke's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Evoke	-8.50%	-517.98%	0.88%
The Rank Group	1.67%	3.65%	3.38%

Do institutionals & insiders have more ownership in EVOK or RNK?

42.1% of Evoke shares are owned by institutional investors. Comparatively, 32.2% of The Rank Group shares are owned by institutional investors. 27.0% of Evoke shares are owned by insiders. Comparatively, 60.5% of The Rank Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has preferable valuation and earnings, EVOK or RNK?

The Rank Group has lower revenue, but higher earnings than Evoke. Evoke is trading at a lower price-to-earnings ratio than The Rank Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Evoke	£2.09B	0.13	-£177.72M	-£40.04	-1.55
The Rank Group	£735.79M	0.90	£12.32M	£2.64	53.44

Does the media favor EVOK or RNK?

In the previous week, Evoke had 8 more articles in the media than The Rank Group. MarketBeat recorded 13 mentions for Evoke and 5 mentions for The Rank Group. The Rank Group's average media sentiment score of 0.52 beat Evoke's score of 0.34 indicating that The Rank Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Evoke	4 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
The Rank Group	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, EVOK or RNK?

Evoke has a beta of 0.84, meaning that its stock price is 16% less volatile than the S&P 500. Comparatively, The Rank Group has a beta of 2.48, meaning that its stock price is 148% more volatile than the S&P 500.

Summary

The Rank Group beats Evoke on 10 of the 16 factors compared between the two stocks.