4imprint Group (FOUR) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation.

Which has more risk & volatility, HRI or FOUR?

Herald has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500.

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Does the media favor HRI or FOUR?

In the previous week, 4imprint Group had 1 more articles in the media than Herald. MarketBeat recorded 2 mentions for 4imprint Group and 1 mentions for Herald. 4imprint Group's average media sentiment score of 0.00 beat Herald's score of -0.47 indicating that 4imprint Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herald	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
4imprint Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer HRI or FOUR?

4imprint Group has a consensus price target of GBX 7,365, indicating a potential upside of 98.77%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has better valuation and earnings, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£162.63M	7.23	£175.20M	£346.54	6.72
4imprint Group	£1.71B	0.77	£139.98M	£314.05	11.80

Do institutionals & insiders have more ownership in HRI or FOUR?

31.8% of Herald shares are held by institutional investors. Comparatively, 83.3% of 4imprint Group shares are held by institutional investors. 5.4% of Herald shares are held by company insiders. Comparatively, 2.1% of 4imprint Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

4imprint Group beats Herald on 11 of the 16 factors compared between the two stocks.