4imprint Group (FOUR) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, dividends, valuation and risk.

Do analysts recommend HRI or FOUR?

4imprint Group has a consensus target price of GBX 7,365, suggesting a potential upside of 113.02%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Does the MarketBeat Community prefer HRI or FOUR?

4imprint Group received 214 more outperform votes than Herald when rated by MarketBeat users. Likewise, 72.71% of users gave 4imprint Group an outperform vote while only 67.76% of users gave Herald an outperform vote.

Company	Underperform	Outperform
Herald	Outperform Votes 103 67.76%	Underperform Votes 49 32.24%
4imprint Group	Outperform Votes 317 72.71%	Underperform Votes 119 27.29%

Do institutionals and insiders hold more shares of HRI or FOUR?

31.8% of Herald shares are held by institutional investors. Comparatively, 83.3% of 4imprint Group shares are held by institutional investors. 5.4% of Herald shares are held by insiders. Comparatively, 2.1% of 4imprint Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has higher valuation & earnings, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£162.63M	5.97	£175.20M	£346.54	5.55
4imprint Group	£1.71B	0.72	£139.98M	£314.05	11.01

Does the media favor HRI or FOUR?

In the previous week, Herald had 1 more articles in the media than 4imprint Group. MarketBeat recorded 2 mentions for Herald and 1 mentions for 4imprint Group. Herald's average media sentiment score of -0.22 beat 4imprint Group's score of -0.51 indicating that Herald is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herald	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
4imprint Group	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative

Which has more volatility & risk, HRI or FOUR?

Herald has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500.

Summary

4imprint Group beats Herald on 11 of the 18 factors compared between the two stocks.