Herald (HRI) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their community ranking, risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

Do insiders & institutionals have more ownership in HRI or FOUR?

31.8% of Herald shares are owned by institutional investors. Comparatively, 83.3% of 4imprint Group shares are owned by institutional investors. 5.4% of Herald shares are owned by company insiders. Comparatively, 2.1% of 4imprint Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Do analysts prefer HRI or FOUR?

4imprint Group has a consensus price target of GBX 7,365, indicating a potential upside of 87.64%. Given 4imprint Group's stronger consensus rating and higher possible upside, analysts clearly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer HRI or FOUR?

4imprint Group received 214 more outperform votes than Herald when rated by MarketBeat users. Likewise, 72.71% of users gave 4imprint Group an outperform vote while only 67.76% of users gave Herald an outperform vote.

Company	Underperform	Outperform
Herald	Outperform Votes 103 67.76%	Underperform Votes 49 32.24%
4imprint Group	Outperform Votes 317 72.71%	Underperform Votes 119 27.29%

Does the media prefer HRI or FOUR?

In the previous week, 4imprint Group had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for 4imprint Group and 0 mentions for Herald. Herald's average media sentiment score of -1.04 beat 4imprint Group's score of -1.04 indicating that Herald is being referred to more favorably in the media.

Company	Overall Sentiment
Herald	Negative
4imprint Group	Negative

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Which has more volatility & risk, HRI or FOUR?

Herald has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, suggesting that its stock price is 2% less volatile than the S&P 500.

Which has stronger earnings & valuation, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£162.63M	6.49	£175.20M	£346.54	6.04
4imprint Group	£1.71B	0.82	£139.98M	£314.05	12.50

Summary

4imprint Group beats Herald on 12 of the 18 factors compared between the two stocks.