Herald (HRI) Competitors

4imprint Group (LON:FOUR) and Herald (LON:HRI) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, media sentiment, earnings, institutional ownership, community ranking, risk, analyst recommendations and valuation.

Does the MarketBeat Community favor FOUR or HRI?

4imprint Group received 214 more outperform votes than Herald when rated by MarketBeat users. Likewise, 72.71% of users gave 4imprint Group an outperform vote while only 67.76% of users gave Herald an outperform vote.

Company	Underperform	Outperform
4imprint Group	Outperform Votes 317 72.71%	Underperform Votes 119 27.29%
Herald	Outperform Votes 103 67.76%	Underperform Votes 49 32.24%

Which has better earnings and valuation, FOUR or HRI?

Herald has lower revenue, but higher earnings than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.71B	0.62	£139.98M	£314.05	9.58
Herald	£162.63M	5.80	£175.20M	£346.54	5.40

Do analysts rate FOUR or HRI?

4imprint Group presently has a consensus target price of GBX 7,365, indicating a potential upside of 144.89%. Given 4imprint Group's stronger consensus rating and higher possible upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor FOUR or HRI?

In the previous week, 4imprint Group had 4 more articles in the media than Herald. MarketBeat recorded 4 mentions for 4imprint Group and 0 mentions for Herald. 4imprint Group's average media sentiment score of -0.11 beat Herald's score of -0.34 indicating that 4imprint Group is being referred to more favorably in the media.

Company	Overall Sentiment
4imprint Group	Neutral
Herald	Neutral

Do institutionals and insiders believe in FOUR or HRI?

83.3% of 4imprint Group shares are owned by institutional investors. Comparatively, 31.8% of Herald shares are owned by institutional investors. 2.1% of 4imprint Group shares are owned by company insiders. Comparatively, 5.4% of Herald shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Is FOUR or HRI more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	78.95%	35.62%
Herald	107.72%	14.78%	9.22%

Which has more risk and volatility, FOUR or HRI?

4imprint Group has a beta of 0.98, suggesting that its stock price is 2% less volatile than the S&P 500. Comparatively, Herald has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500.

Summary

4imprint Group beats Herald on 13 of the 18 factors compared between the two stocks.