Herald (HRI) Competitors

4imprint Group (LON:FOUR) and Herald (LON:HRI) are both small-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, community ranking, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

Which has stronger valuation & earnings, FOUR or HRI?

Herald has lower revenue, but higher earnings than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.36B	1.05	£111.40M	£2.32	2,190.37
Herald	£204.98M	6.20	£190.88M	£3.39	707.96

Does the MarketBeat Community believe in FOUR or HRI?

4imprint Group received 214 more outperform votes than Herald when rated by MarketBeat users. Likewise, 72.71% of users gave 4imprint Group an outperform vote while only 67.76% of users gave Herald an outperform vote.

Company	Underperform	Outperform
4imprint Group	Outperform Votes 317 72.71%	Underperform Votes 119 27.29%
Herald	Outperform Votes 103 67.76%	Underperform Votes 49 32.24%

Does the media favor FOUR or HRI?

In the previous week, Herald had 2 more articles in the media than 4imprint Group. MarketBeat recorded 2 mentions for Herald and 0 mentions for 4imprint Group. 4imprint Group's average media sentiment score of 0.34 beat Herald's score of 0.10 indicating that 4imprint Group is being referred to more favorably in the media.

Company	Overall Sentiment
4imprint Group	Neutral
Herald	Neutral

Is FOUR or HRI more profitable?

Herald has a net margin of 93.12% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 92.73% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	92.73%	35.62%
Herald	93.12%	14.74%	9.22%

Do analysts prefer FOUR or HRI?

4imprint Group currently has a consensus target price of GBX 7,365, suggesting a potential upside of 44.93%. Given 4imprint Group's stronger consensus rating and higher possible upside, equities analysts clearly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders & institutionals have more ownership in FOUR or HRI?

83.3% of 4imprint Group shares are owned by institutional investors. Comparatively, 31.8% of Herald shares are owned by institutional investors. 2.1% of 4imprint Group shares are owned by insiders. Comparatively, 5.4% of Herald shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has more risk & volatility, FOUR or HRI?

4imprint Group has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Comparatively, Herald has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.

Summary

4imprint Group beats Herald on 12 of the 18 factors compared between the two stocks.