Herald (HRI) Competitors

4imprint Group (LON:FOUR) and Herald (LON:HRI) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

Which has more volatility and risk, FOUR or HRI?

4imprint Group has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Herald has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500.

Do analysts rate FOUR or HRI?

4imprint Group presently has a consensus target price of GBX 7,365, indicating a potential upside of 103.17%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has preferable earnings & valuation, FOUR or HRI?

Herald has lower revenue, but higher earnings than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.71B	0.75	£139.98M	£314.05	11.54
Herald	£162.63M	7.37	£175.20M	£346.54	6.85

Does the media prefer FOUR or HRI?

In the previous week, 4imprint Group and 4imprint Group both had 1 articles in the media. 4imprint Group's average media sentiment score of 0.75 beat Herald's score of -0.87 indicating that 4imprint Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
4imprint Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Herald	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative

Is FOUR or HRI more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	78.95%	35.62%
Herald	107.72%	14.78%	9.22%

Do insiders and institutionals believe in FOUR or HRI?

83.3% of 4imprint Group shares are held by institutional investors. Comparatively, 31.8% of Herald shares are held by institutional investors. 2.1% of 4imprint Group shares are held by company insiders. Comparatively, 5.4% of Herald shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

4imprint Group beats Herald on 10 of the 15 factors compared between the two stocks.