Herald (HRI) Competitors

Herald (LON:HRI) and WPP (LON:WPP) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, media sentiment, risk, earnings and profitability.

Does the media refer more to HRI or WPP?

In the previous week, WPP had 4 more articles in the media than Herald. MarketBeat recorded 5 mentions for WPP and 1 mentions for Herald. WPP's average media sentiment score of 0.42 beat Herald's score of -0.54 indicating that WPP is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herald	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative
WPP	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility and risk, HRI or WPP?

Herald has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500.

Do analysts rate HRI or WPP?

WPP has a consensus price target of GBX 715, indicating a potential upside of 77.63%. Given WPP's stronger consensus rating and higher possible upside, analysts plainly believe WPP is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
WPP	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Which has preferable valuation and earnings, HRI or WPP?

WPP has higher revenue and earnings than Herald. Herald is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£162.63M	7.53	£175.20M	£346.54	7.01
WPP	£14.89B	0.29	£203.92M	£18.93	21.26

Do institutionals and insiders have more ownership in HRI or WPP?

31.8% of Herald shares are held by institutional investors. Comparatively, 65.3% of WPP shares are held by institutional investors. 5.4% of Herald shares are held by company insiders. Comparatively, 0.2% of WPP shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Is HRI or WPP more profitable?

Herald has a net margin of 107.72% compared to WPP's net margin of 1.37%. Herald's return on equity of 14.78% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
WPP	1.37%	5.92%	1.53%

Summary

WPP beats Herald on 10 of the 16 factors compared between the two stocks.