The Brighton Pier Group (PIER) Competitors

The Brighton Pier Group (LON:PIER) and The Character Group (LON:CCT) are both small-cap consumer cyclical companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, community ranking, media sentiment, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Which has more volatility & risk, PIER or CCT?

The Brighton Pier Group has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500. Comparatively, The Character Group has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500.

Is PIER or CCT more profitable?

The Character Group has a net margin of 4.47% compared to The Brighton Pier Group's net margin of -11.67%. The Character Group's return on equity of 14.41% beat The Brighton Pier Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Brighton Pier Group	-11.67%	-18.88%	0.24%
The Character Group	4.47%	14.41%	7.61%

Which has higher valuation and earnings, PIER or CCT?

The Character Group has higher revenue and earnings than The Brighton Pier Group. The Brighton Pier Group is trading at a lower price-to-earnings ratio than The Character Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Brighton Pier Group	£32.47M	0.40	-£3.79M	-£0.10	-350.00
The Character Group	£122.32M	0.42	£5.46M	£0.28	978.57

Do insiders & institutionals have more ownership in PIER or CCT?

18.3% of The Brighton Pier Group shares are owned by institutional investors. Comparatively, 20.8% of The Character Group shares are owned by institutional investors. 63.2% of The Brighton Pier Group shares are owned by insiders. Comparatively, 54.5% of The Character Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the media refer more to PIER or CCT?

In the previous week, The Brighton Pier Group had 1 more articles in the media than The Character Group. MarketBeat recorded 2 mentions for The Brighton Pier Group and 1 mentions for The Character Group. The Brighton Pier Group's average media sentiment score of 0.00 equaled The Character Group'saverage media sentiment score.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The Brighton Pier Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
The Character Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community believe in PIER or CCT?

The Brighton Pier Group received 8 more outperform votes than The Character Group when rated by MarketBeat users. Likewise, 68.42% of users gave The Brighton Pier Group an outperform vote while only 67.61% of users gave The Character Group an outperform vote.

Company	Underperform	Outperform
The Brighton Pier Group	Outperform Votes 104 68.42%	Underperform Votes 48 31.58%
The Character Group	Outperform Votes 96 67.61%	Underperform Votes 46 32.39%

Summary

The Character Group beats The Brighton Pier Group on 9 of the 14 factors compared between the two stocks.