The Brighton Pier Group (PIER) Share Price, News & Analysis

Company Overview

The Brighton Pier Group PLC operates leisure and entertainment assets in the United Kingdom. It operates through Brighton Palace Pier; Golf; Bars; and Lightwater Valley segments. The company owns and trades Brighton Palace Pier that offers a range of attractions, such as arcades and funfair rides, as well as various on-site hospitality and catering facilities. It also owns and operates indoor mini-golf sites; leisure centres; premium bars under the Embargo República, Lola Lo, Le Fez, and Lowlander brand names; and Lightwater Valley theme park in North Yorkshire. The company was formerly known as Eclectic Bar Group plc and changed its name to The Brighton Pier Group PLC in April 2016. The Brighton Pier Group PLC was founded in 2006 and is headquartered in London, the United Kingdom.

Key Stats

• Today's Range: 17 to 17.30
• 50-Day Range: 17 to 25.09
• 52-Week Range: 17 to 49
• Volume: 364 shs
• Average Volume: 33,803 shs
• Market Capitalization: £6.45 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

PIER Stock Analysis - Frequently Asked Questions

How have PIER shares performed this year?

The Brighton Pier Group's stock was trading at GBX 32.15 at the beginning of 2025. Since then, PIER stock has decreased by 46.2% and is now trading at GBX 17.30.
View the best growth stocks for 2025 here.

How do I buy shares of The Brighton Pier Group?

Shares of PIER stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of The Brighton Pier Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that The Brighton Pier Group investors own include Rockhopper Exploration (RKH), B&M European Value Retail (BME), Coats Group (COA), 4D pharma (DDDD), genedrive (GDR), Greencore Group (GNC) and IQE (IQE).

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Consumer Cyclical
• Industry: Leisure
• Sub-Industry: N/A
• Current Symbol: LON:PIER
• Previous Symbol: LON:BAR
• CIK: N/A
• Web: www.eclecticbars.co.uk
• Phone: +44-20-73766300
• Fax: N/A
• Employees: 684
• Year Founded: N/A

Profitability

• EPS (Most Recent Fiscal Year): GBX (10.16)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 1.69
• P/E Growth: N/A
• Net Income: £-3,788,030.58
• Net Margins: -11.67%
• Pretax Margin: N/A
• Return on Equity: -20.94%
• Return on Assets: 0.24%

Debt

• Debt-to-Equity Ratio: 69.22
• Current Ratio: 0.59
• Quick Ratio: 0.72

Sales & Book Value

• Annual Sales: £32.47 million
• Price / Sales: 0.20
• Cash Flow: GBX 6.33 per share
• Price / Cash Flow: 2.73
• Book Value: GBX 48.73 per share
• Price / Book: 0.36

Miscellaneous

• Outstanding Shares: 37,286,301
• Free Float: N/A
• Market Cap: £6.45 million
• Optionable: Not Optionable
• Beta: 1.14