ProCook Group (PROC) Competitors

IG Design Group (LON:IGR) and ProCook Group (LON:PROC) are both small-cap consumer cyclical companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations, profitability and community ranking.

Do analysts recommend IGR or PROC?

IG Design Group presently has a consensus target price of GBX 270, suggesting a potential upside of 104.75%. ProCook Group has a consensus target price of GBX 48, suggesting a potential upside of 37.14%. Given IG Design Group's higher probable upside, research analysts plainly believe IG Design Group is more favorable than ProCook Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
IG Design Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
ProCook Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do insiders and institutionals believe in IGR or PROC?

51.2% of IG Design Group shares are owned by institutional investors. Comparatively, 3.9% of ProCook Group shares are owned by institutional investors. 29.0% of IG Design Group shares are owned by company insiders. Comparatively, 86.6% of ProCook Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Does the MarketBeat Community favor IGR or PROC?

IG Design Group received 198 more outperform votes than ProCook Group when rated by MarketBeat users. However, 100.00% of users gave ProCook Group an outperform vote while only 66.45% of users gave IG Design Group an outperform vote.

Company	Underperform	Outperform
IG Design Group	Outperform Votes 202 66.45%	Underperform Votes 102 33.55%
ProCook Group	Outperform Votes 4 100.00%	Underperform Votes No Votes

Is IGR or PROC a better dividend stock?

IG Design Group pays an annual dividend of GBX 7 per share and has a dividend yield of 5.3%. ProCook Group pays an annual dividend of GBX 1 per share and has a dividend yield of 2.9%. IG Design Group pays out 2,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. ProCook Group pays out 10,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. IG Design Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media prefer IGR or PROC?

In the previous week, ProCook Group had 5 more articles in the media than IG Design Group. MarketBeat recorded 6 mentions for ProCook Group and 1 mentions for IG Design Group. IG Design Group's average media sentiment score of 1.11 beat ProCook Group's score of 0.29 indicating that IG Design Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
IG Design Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ProCook Group	0 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is IGR or PROC more profitable?

IG Design Group has a net margin of 4.45% compared to ProCook Group's net margin of 0.98%. IG Design Group's return on equity of 10.54% beat ProCook Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
IG Design Group	4.45%	10.54%	2.85%
ProCook Group	0.98%	7.58%	3.37%

Which has better valuation & earnings, IGR or PROC?

IG Design Group has higher revenue and earnings than ProCook Group. IG Design Group is trading at a lower price-to-earnings ratio than ProCook Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
IG Design Group	£800.05M	0.16	£35.62M	£0.28	470.96
ProCook Group	£62.59M	0.61	-£4.51M	£0.01	3,500.00

Which has more risk and volatility, IGR or PROC?

IG Design Group has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500. Comparatively, ProCook Group has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.

Summary

IG Design Group beats ProCook Group on 11 of the 18 factors compared between the two stocks.