Prudential (PRU) Competitors

Prudential (LON:PRU) and RSA Insurance Group (LON:RSA) are both financial services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, community ranking, analyst recommendations and profitability.

Is PRU or RSA more profitable?

Prudential has a net margin of 8.01% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 5.48% beat RSA Insurance Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	8.01%	5.48%	1.23%
RSA Insurance Group	N/A	N/A	N/A

Which has preferable earnings and valuation, PRU or RSA?

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£10.94B	1.58	£877M	£0.24	2,673.33
RSA Insurance Group	£6.55B	0.00	N/A	£30.80	N/A

Do analysts prefer PRU or RSA?

Prudential presently has a consensus price target of GBX 1,285, suggesting a potential upside of 100.28%. Given Prudential's stronger consensus rating and higher possible upside, equities research analysts clearly believe Prudential is more favorable than RSA Insurance Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
RSA Insurance Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community prefer PRU or RSA?

Prudential received 428 more outperform votes than RSA Insurance Group when rated by MarketBeat users. Likewise, 74.69% of users gave Prudential an outperform vote while only 57.36% of users gave RSA Insurance Group an outperform vote.

Company	Underperform	Outperform
Prudential	Outperform Votes 1133 74.69%	Underperform Votes 384 25.31%
RSA Insurance Group	Outperform Votes 705 57.36%	Underperform Votes 524 42.64%

Do insiders and institutionals hold more shares of PRU or RSA?

62.0% of Prudential shares are owned by institutional investors. 0.3% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the media prefer PRU or RSA?

In the previous week, Prudential had 11 more articles in the media than RSA Insurance Group. MarketBeat recorded 11 mentions for Prudential and 0 mentions for RSA Insurance Group. Prudential's average media sentiment score of 0.22 beat RSA Insurance Group's score of 0.16 indicating that Prudential is being referred to more favorably in the media.

Company	Overall Sentiment
Prudential	Neutral
RSA Insurance Group	Neutral

Is PRU or RSA a better dividend stock?

Prudential pays an annual dividend of GBX 17 per share and has a dividend yield of 2.6%. RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays out 7,083.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend.

Summary

Prudential beats RSA Insurance Group on 15 of the 17 factors compared between the two stocks.