Prudential (PRU) Competitors

Prudential (LON:PRU) and RSA Insurance Group (LON:RSA) are both financial services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, community ranking, valuation, risk, profitability, media sentiment, analyst recommendations, earnings and institutional ownership.

Do analysts recommend PRU or RSA?

Prudential presently has a consensus target price of GBX 1,285, suggesting a potential upside of 96.00%. Given Prudential's stronger consensus rating and higher possible upside, equities analysts plainly believe Prudential is more favorable than RSA Insurance Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
RSA Insurance Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media prefer PRU or RSA?

In the previous week, Prudential had 9 more articles in the media than RSA Insurance Group. MarketBeat recorded 9 mentions for Prudential and 0 mentions for RSA Insurance Group. Prudential's average media sentiment score of 0.19 beat RSA Insurance Group's score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company	Overall Sentiment
Prudential	Neutral
RSA Insurance Group	Neutral

Which has preferable earnings and valuation, PRU or RSA?

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£10.94B	1.61	£877M	£0.24	2,731.67
RSA Insurance Group	£6.55B	0.00	N/A	£30.80	N/A

Is PRU or RSA more profitable?

Prudential has a net margin of 8.01% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 5.48% beat RSA Insurance Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	8.01%	5.48%	1.23%
RSA Insurance Group	N/A	N/A	N/A

Do institutionals & insiders hold more shares of PRU or RSA?

62.0% of Prudential shares are held by institutional investors. 0.3% of Prudential shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is PRU or RSA a better dividend stock?

Prudential pays an annual dividend of GBX 17 per share and has a dividend yield of 2.6%. RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays out 7,083.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend.

Does the MarketBeat Community believe in PRU or RSA?

Prudential received 428 more outperform votes than RSA Insurance Group when rated by MarketBeat users. Likewise, 74.69% of users gave Prudential an outperform vote while only 57.36% of users gave RSA Insurance Group an outperform vote.

Company	Underperform	Outperform
Prudential	Outperform Votes 1133 74.69%	Underperform Votes 384 25.31%
RSA Insurance Group	Outperform Votes 705 57.36%	Underperform Votes 524 42.64%

Summary

Prudential beats RSA Insurance Group on 15 of the 17 factors compared between the two stocks.