Prudential (PRU) Competitors

RSA Insurance Group (LON:RSA) and Prudential (LON:PRU) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, community ranking, institutional ownership, profitability, earnings, media sentiment, analyst recommendations and risk.

Does the MarketBeat Community believe in RSA or PRU?

Prudential received 430 more outperform votes than RSA Insurance Group when rated by MarketBeat users. Likewise, 74.72% of users gave Prudential an outperform vote while only 57.36% of users gave RSA Insurance Group an outperform vote.

Company	Underperform	Outperform
RSA Insurance Group	Outperform Votes 705 57.36%	Underperform Votes 524 42.64%
Prudential	Outperform Votes 1135 74.72%	Underperform Votes 384 25.28%

Does the media prefer RSA or PRU?

In the previous week, Prudential had 9 more articles in the media than RSA Insurance Group. MarketBeat recorded 12 mentions for Prudential and 3 mentions for RSA Insurance Group. RSA Insurance Group's average media sentiment score of 0.24 beat Prudential's score of 0.12 indicating that RSA Insurance Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RSA Insurance Group	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Prudential	0 Very Positive mention(s)	5 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders believe in RSA or PRU?

62.0% of Prudential shares are owned by institutional investors. 0.3% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Is RSA or PRU more profitable?

Prudential has a net margin of 7.99% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 4.50% beat RSA Insurance Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RSA Insurance Group	N/A	N/A	N/A
Prudential	7.99%	4.50%	1.23%

Is RSA or PRU a better dividend stock?

RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays an annual dividend of GBX 17 per share and has a dividend yield of 2.2%. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend. Prudential pays out 84.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Do analysts recommend RSA or PRU?

Prudential has a consensus target price of GBX 1,188, suggesting a potential upside of 55.58%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than RSA Insurance Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RSA Insurance Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has stronger earnings and valuation, RSA or PRU?

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RSA Insurance Group	£6.55B	0.00	N/A	£30.80	N/A
Prudential	£10.35B	2.43	£827.01M	£20.02	38.14

Summary

Prudential beats RSA Insurance Group on 14 of the 17 factors compared between the two stocks.