Prudential (PRU) Stock Forecast & Price Target

GBX 660.40 -7.60 (-1.14%)

As of 08:30 AM Eastern

Prudential - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 4 Analyst Ratings

Sell
0

Hold
0

Buy
4

Based on 4 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 4 analysts, 4 have given a buy rating for PRU.

Consensus Price Target

GBX 1,285

According to the 4 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,285. The highest price target for PRU is GBX 1,390, while the lowest price target for PRU is GBX 1,150. The average price target represents a forecasted upside of 94.58% from the current price of GBX 660.40.

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PRU Analyst Ratings Over Time

Type	Current Forecast 2/6/24 to 2/5/25	1 Month Ago 1/7/24 to 1/6/25	3 Months Ago 11/8/23 to 11/7/24	1 Year Ago 2/6/23 to 2/6/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)
Hold	0 Hold rating(s)	0 Hold rating(s)	0 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	GBX 1,285	GBX 1,285	GBX 1,285	GBX 1,521
Consensus Rating	Buy	Buy	Buy	Buy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Prudential Stock vs. The Competition

Type	Prudential	Financial Services Companies
Consensus Rating Score	3.00	2.67
Consensus Rating	Buy	Moderate Buy
News Sentiment Rating	Neutral News See Recent PRU News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Action	Rating	Price Target	Upside/Downside on Report Date
9/5/2024	Jefferies Financial Group 2 of 5 stars	Reiterated Rating	Buy	GBX 1,310	+106.82%
9/2/2024	JPMorgan Chase & Co. 3 of 5 stars	Lower Target	Overweight	GBX 1,330 ➝ GBX 1,150	+77.52%
6/25/2024	Deutsche Bank Aktiengesellschaft 3 of 5 stars	Reiterated Rating	Buy	GBX 1,290	+73.06%
5/1/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight	GBX 1,390	+97.16%
3/28/2023	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight	GBX 1,544	+50.49%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 10:05 AM ET.

Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, January 25, 2025. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

Here are some ways that investors could benefit from investing in Prudential plc:

Prudential plc operates in 24 markets across Asia and Africa, providing a diverse revenue stream that can mitigate risks associated with economic downturns in any single region.
The company has a strong mission to be a trusted partner in financial and health solutions, which can enhance customer loyalty and retention, potentially leading to stable revenue growth.
Prudential plc is listed on multiple stock exchanges, including the London Stock Exchange, which increases its visibility and accessibility to a broader range of investors.
The current stock price of Prudential plc is competitive, making it an attractive option for investors looking for value in the insurance sector.
As a constituent of the Hang Seng Composite Index, Prudential plc benefits from increased investor interest and potential capital inflows associated with index tracking funds.

Prudential
Bear Case

Investors should be bearish about investing in Prudential plc for these reasons:

The insurance industry can be highly competitive, and Prudential plc faces challenges from both established players and new entrants, which may pressure profit margins.
Economic fluctuations in the markets where Prudential operates can impact its performance, particularly in regions experiencing instability or slower growth.
Regulatory changes in the insurance sector can pose risks, as compliance costs may increase and affect profitability.
Investors may be concerned about the company's exposure to market volatility, especially in its asset management operations, which can lead to fluctuations in earnings.
While Prudential plc has a strong mission, the execution of its strategies in diverse markets can be complex and may not always yield the expected results.

PRU Forecast - Frequently Asked Questions

: According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,285, with a high forecast of GBX 1,390 and a low forecast of GBX 1,150.
: 4 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last twelve months. There are currently 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" PRU shares.
: According to analysts, Prudential's stock has a predicted upside of 94.58% based on their 12-month stock forecasts.
: Analysts like Prudential more than other "financial services" companies. The consensus rating for Prudential is Buy while the average consensus rating for "financial services" companies is Moderate Buy. Learn more on how PRU compares to other companies.

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This page (LON:PRU) was last updated on 2/5/2025 by MarketBeat.com Staff

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Prudential (PRU) Stock Forecast & Price Target