PZ Cussons (PZC) Competitors

Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, earnings, dividends, community ranking, profitability, institutional ownership, risk, analyst recommendations and valuation.

Is W7L or PZC more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 36.51% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	17.35%	36.51%	21.18%
PZ Cussons	-10.80%	-21.85%	-4.36%

Does the MarketBeat Community believe in W7L or PZC?

PZ Cussons received 248 more outperform votes than Warpaint London when rated by MarketBeat users. However, 56.56% of users gave Warpaint London an outperform vote while only 52.05% of users gave PZ Cussons an outperform vote.

Company	Underperform	Outperform
Warpaint London	Outperform Votes 69 56.56%	Underperform Votes 53 43.44%
PZ Cussons	Outperform Votes 317 52.05%	Underperform Votes 292 47.95%

Is W7L or PZC a better dividend stock?

Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 1.9%. PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 4.9%. Warpaint London pays out 4,545.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PZ Cussons pays out -2,857.1% of its earnings in the form of a dividend. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media prefer W7L or PZC?

In the previous week, Warpaint London had 1 more articles in the media than PZ Cussons. MarketBeat recorded 1 mentions for Warpaint London and 0 mentions for PZ Cussons. Warpaint London's average media sentiment score of 1.11 beat PZ Cussons' score of 0.00 indicating that Warpaint London is being referred to more favorably in the media.

Company	Overall Sentiment
Warpaint London	Positive
PZ Cussons	Neutral

Do institutionals & insiders believe in W7L or PZC?

39.8% of Warpaint London shares are owned by institutional investors. Comparatively, 44.7% of PZ Cussons shares are owned by institutional investors. 41.5% of Warpaint London shares are owned by insiders. Comparatively, 43.7% of PZ Cussons shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has preferable earnings & valuation, W7L or PZC?

Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£98.75M	4.13	£17.14M	£0.22	2,381.82
PZ Cussons	£527.90M	0.65	-£57M	-£0.14	-584.29

Which has more volatility & risk, W7L or PZC?

Warpaint London has a beta of 0.6, indicating that its share price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, indicating that its share price is 74% less volatile than the S&P 500.

Do analysts recommend W7L or PZC?

Warpaint London presently has a consensus target price of GBX 680, suggesting a potential upside of 29.77%. PZ Cussons has a consensus target price of GBX 120.50, suggesting a potential upside of 47.31%. Given PZ Cussons' higher probable upside, analysts plainly believe PZ Cussons is more favorable than Warpaint London.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Warpaint London beats PZ Cussons on 12 of the 20 factors compared between the two stocks.