Ricardo (RCDO) Competitors

Ricardo (LON:RCDO) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, institutional ownership, profitability, risk, community ranking, earnings, analyst recommendations and valuation.

Which has higher valuation & earnings, RCDO or YOU?

Ricardo has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Ricardo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ricardo	£469.99M	0.30	£693.06K	£1.14	201.17
YouGov	£335.28M	0.96	-£2.30M	-£1.96	-140.15

Do analysts rate RCDO or YOU?

Ricardo presently has a consensus price target of GBX 730, suggesting a potential upside of 219.55%. YouGov has a consensus price target of GBX 880, suggesting a potential upside of 220.00%. Given YouGov's stronger consensus rating and higher probable upside, analysts clearly believe YouGov is more favorable than Ricardo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ricardo	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
YouGov	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media refer more to RCDO or YOU?

In the previous week, YouGov had 29 more articles in the media than Ricardo. MarketBeat recorded 29 mentions for YouGov and 0 mentions for Ricardo. YouGov's average media sentiment score of 0.14 beat Ricardo's score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company	Overall Sentiment
Ricardo	Neutral
YouGov	Neutral

Is RCDO or YOU more profitable?

Ricardo has a net margin of 0.15% compared to YouGov's net margin of -0.69%. Ricardo's return on equity of 0.42% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ricardo	0.15%	0.42%	4.91%
YouGov	-0.69%	-1.23%	4.89%

Do institutionals & insiders hold more shares of RCDO or YOU?

82.3% of Ricardo shares are owned by institutional investors. Comparatively, 59.6% of YouGov shares are owned by institutional investors. 2.4% of Ricardo shares are owned by insiders. Comparatively, 10.1% of YouGov shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Is RCDO or YOU a better dividend stock?

Ricardo pays an annual dividend of GBX 13 per share and has a dividend yield of 5.7%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 3.3%. Ricardo pays out 1,144.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out -458.7% of its earnings in the form of a dividend.

Does the MarketBeat Community prefer RCDO or YOU?

Ricardo received 34 more outperform votes than YouGov when rated by MarketBeat users. Likewise, 68.78% of users gave Ricardo an outperform vote while only 67.66% of users gave YouGov an outperform vote.

Company	Underperform	Outperform
Ricardo	Outperform Votes 260 68.78%	Underperform Votes 118 31.22%
YouGov	Outperform Votes 226 67.66%	Underperform Votes 108 32.34%

Which has more risk & volatility, RCDO or YOU?

Ricardo has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500.

Summary

Ricardo beats YouGov on 11 of the 20 factors compared between the two stocks.