RTO vs. WPP, FOUR, HRI, OCN, RSG, LOOK, PAY, CSN, MXCT, and TRMR
Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), 4imprint Group (FOUR), Herald (HRI), Ocean Wilsons (OCN), Resolute Mining (RSG), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), MaxCyte (MXCT), and Tremor International (TRMR). These companies are all part of the "business services" industry.
Rentokil Initial vs.
WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, community ranking, valuation and profitability.
Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.
In the previous week, WPP had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 5 mentions for WPP and 4 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.31 beat WPP's score of -0.02 indicating that Rentokil Initial is being referred to more favorably in the news media.
WPP has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, indicating that its share price is 45% less volatile than the S&P 500.
WPP presently has a consensus target price of GBX 955, suggesting a potential upside of 58.01%. Rentokil Initial has a consensus target price of GBX 516.25, suggesting a potential upside of 44.81%. Given WPP's higher probable upside, analysts plainly believe WPP is more favorable than Rentokil Initial.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.5%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.
65.3% of WPP shares are owned by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are owned by institutional investors. 0.2% of WPP shares are owned by insiders. Comparatively, 0.3% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
WPP and Rentokil Initial tied by winning 9 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:RTO) was last updated on 3/28/2025 by MarketBeat.com Staff
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