SDG vs. VCP, UPGS, HEAD, ULTP, CHH, CFX, LIKE, PMP, JLH, and HWDN
Should you be buying Sanderson Design Group stock or one of its competitors? The main competitors of Sanderson Design Group include Victoria (VCP), UP Global Sourcing (UPGS), Headlam Group (HEAD), Ultimate Products (ULTP), Churchill China (CHH), Colefax Group (CFX), Likewise Group (LIKE), Portmeirion Group (PMP), John Lewis of Hungerford (JLH), and Howden Joinery Group (HWDN). These companies are all part of the "furnishings, fixtures & appliances" industry.
Sanderson Design Group vs.
Victoria (LON:VCP) and Sanderson Design Group (LON:SDG) are both small-cap consumer cyclical companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings, community ranking and profitability.
Victoria has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500. Comparatively, Sanderson Design Group has a beta of 1.42, meaning that its share price is 42% more volatile than the S&P 500.
In the previous week, Victoria had 1 more articles in the media than Sanderson Design Group. MarketBeat recorded 1 mentions for Victoria and 0 mentions for Sanderson Design Group. Victoria's average media sentiment score of 0.75 beat Sanderson Design Group's score of 0.00 indicating that Victoria is being referred to more favorably in the media.
Sanderson Design Group has a net margin of 4.43% compared to Victoria's net margin of -8.48%. Sanderson Design Group's return on equity of 5.24% beat Victoria's return on equity.
Sanderson Design Group has lower revenue, but higher earnings than Victoria. Victoria is trading at a lower price-to-earnings ratio than Sanderson Design Group, indicating that it is currently the more affordable of the two stocks.
Victoria currently has a consensus price target of GBX 170, indicating a potential upside of 82.80%. Given Victoria's stronger consensus rating and higher probable upside, research analysts plainly believe Victoria is more favorable than Sanderson Design Group.
Victoria received 248 more outperform votes than Sanderson Design Group when rated by MarketBeat users.
45.1% of Victoria shares are held by institutional investors. Comparatively, 61.7% of Sanderson Design Group shares are held by institutional investors. 35.4% of Victoria shares are held by insiders. Comparatively, 13.0% of Sanderson Design Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Sanderson Design Group beats Victoria on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:SDG) was last updated on 3/29/2025 by MarketBeat.com Staff
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