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Sanderson Design Group (SDG) Competitors

Sanderson Design Group logo
GBX 46.25 -2.75 (-5.62%)
As of 02/21/2025 11:39 AM Eastern

SDG vs. VCP, UPGS, HEAD, ULTP, CHH, CFX, LIKE, PMP, JLH, and HWDN

Should you be buying Sanderson Design Group stock or one of its competitors? The main competitors of Sanderson Design Group include Victoria (VCP), UP Global Sourcing (UPGS), Headlam Group (HEAD), Ultimate Products (ULTP), Churchill China (CHH), Colefax Group (CFX), Likewise Group (LIKE), Portmeirion Group (PMP), John Lewis of Hungerford (JLH), and Howden Joinery Group (HWDN). These companies are all part of the "furnishings, fixtures & appliances" industry.

Sanderson Design Group vs.

Victoria (LON:VCP) and Sanderson Design Group (LON:SDG) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, risk, institutional ownership, profitability, valuation and community ranking.

Victoria has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Comparatively, Sanderson Design Group has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500.

Victoria received 248 more outperform votes than Sanderson Design Group when rated by MarketBeat users.

CompanyUnderperformOutperform
VictoriaOutperform Votes
248
60.05%
Underperform Votes
165
39.95%
Sanderson Design GroupN/AN/A

Sanderson Design Group has a net margin of 4.43% compared to Victoria's net margin of -8.48%. Sanderson Design Group's return on equity of 5.24% beat Victoria's return on equity.

Company Net Margins Return on Equity Return on Assets
Victoria-8.48% -356.44% 1.75%
Sanderson Design Group 4.43%5.24%5.54%

In the previous week, Sanderson Design Group's average media sentiment score of 0.00 beat Victoria's score of -0.16 indicating that Sanderson Design Group is being referred to more favorably in the news media.

Company Overall Sentiment
Victoria Neutral
Sanderson Design Group Neutral

Victoria currently has a consensus price target of GBX 170, suggesting a potential upside of 44.56%. Given Victoria's stronger consensus rating and higher probable upside, analysts plainly believe Victoria is more favorable than Sanderson Design Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Victoria
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Sanderson Design Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

45.1% of Victoria shares are owned by institutional investors. Comparatively, 61.7% of Sanderson Design Group shares are owned by institutional investors. 35.4% of Victoria shares are owned by company insiders. Comparatively, 13.0% of Sanderson Design Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sanderson Design Group has lower revenue, but higher earnings than Victoria. Victoria is trading at a lower price-to-earnings ratio than Sanderson Design Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Victoria£1.27B0.11-£107.43M-£93.70-1.26
Sanderson Design Group£100.00M0.32£4.43M£6.517.11

Summary

Sanderson Design Group beats Victoria on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SDG vs. The Competition

MetricSanderson Design GroupFurnishings, Fixtures & Appliances IndustryCyclical SectorLON Exchange
Market Cap£32.39M£630.92M£3.36B£2.62B
Dividend Yield6.47%3.38%3.63%4.99%
P/E Ratio7.119.6921.90162.98
Price / Sales0.3243.0564.23311,100.01
Price / Cash5.6311.5430.1227.91
Price / Book0.381.433.325.13
Net Income£4.43M£12.18M£254.34M£5.71B
7 Day Performance-10.20%-1.88%-0.72%-1.05%
1 Month Performance-1.60%-2.95%0.15%-0.81%
1 Year Performance-55.74%-15.56%17.59%39.53%

Sanderson Design Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SDG
Sanderson Design Group
N/AGBX 46.25
-5.6%
N/A-58.1%£32.39M£100.00M7.11600Gap Down
VCP
Victoria
2.6813 of 5 stars
GBX 120.60
-1.3%
GBX 170
+41.0%
-53.8%£137.04M£1.27B-128.306,750
UPGS
UP Global Sourcing
N/AN/AN/AN/A£107.17M£156.05M857.14370Gap Up
HEAD
Headlam Group
N/AGBX 123.50
-2.2%
N/A-43.0%£99.78M£617.20M-823.332,338
ULTP
Ultimate Products
3.0162 of 5 stars
GBX 88
+0.2%
GBX 182
+106.8%
-40.0%£75.29M£162.89M628.57361Dividend Increase
CHH
Churchill China
N/AGBX 589
-5.0%
N/A-53.9%£64.79M£78.88M829.581,500
CFX
Colefax Group
N/AGBX 820
+1.2%
N/A+15.9%£50.51M£107.16M931.8255,900
LIKE
Likewise Group
N/AGBX 19.71
-1.5%
N/A-3.1%£48.54M£143.72M-1,875.00455Positive News
Gap Down
High Trading Volume
PMP
Portmeirion Group
N/AGBX 163.72
-0.8%
N/A-23.6%£22.53M£95.23M-204.65802
JLH
John Lewis of Hungerford
N/AN/AN/AN/A£2.62M£11.14M6.9567News Coverage
Gap Down
HWDN
Howden Joinery Group
2.8343 of 5 stars
GBX 838
+1.2%
GBX 951.50
+13.5%
+6.0%£4.61B£2.35B1,821.7412,000News Coverage

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This page (LON:SDG) was last updated on 2/22/2025 by MarketBeat.com Staff
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