The Sage Group (SGE) Competitors

The Sage Group (LON:SGE) and Haleon (LON:HLN) are both large-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings and risk.

Which has more volatility & risk, SGE or HLN?

The Sage Group has a beta of 0.53, indicating that its stock price is 47% less volatile than the S&P 500. Comparatively, Haleon has a beta of 0.19, indicating that its stock price is 81% less volatile than the S&P 500.

Is SGE or HLN a better dividend stock?

The Sage Group pays an annual dividend of GBX 20 per share and has a dividend yield of 1.6%. Haleon pays an annual dividend of GBX 6 per share and has a dividend yield of 1.7%. The Sage Group pays out 77.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Haleon pays out 50.5% of its earnings in the form of a dividend. Haleon is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts recommend SGE or HLN?

The Sage Group currently has a consensus price target of GBX 3,906, indicating a potential upside of 214.19%. Haleon has a consensus price target of GBX 457, indicating a potential upside of 26.94%. Given The Sage Group's higher possible upside, equities analysts clearly believe The Sage Group is more favorable than Haleon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The Sage Group	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Haleon	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is SGE or HLN more profitable?

The Sage Group has a net margin of 11.87% compared to Haleon's net margin of 9.66%. The Sage Group's return on equity of 24.48% beat Haleon's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Sage Group	11.87%	24.48%	7.58%
Haleon	9.66%	6.54%	4.45%

Do insiders & institutionals have more ownership in SGE or HLN?

67.0% of The Sage Group shares are held by institutional investors. Comparatively, 43.9% of Haleon shares are held by institutional investors. 1.1% of The Sage Group shares are held by insiders. Comparatively, 10.7% of Haleon shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Does the media refer more to SGE or HLN?

In the previous week, Haleon had 1 more articles in the media than The Sage Group. MarketBeat recorded 2 mentions for Haleon and 1 mentions for The Sage Group. The Sage Group's average media sentiment score of 0.75 beat Haleon's score of 0.00 indicating that The Sage Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The Sage Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Haleon	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable earnings & valuation, SGE or HLN?

Haleon has higher revenue and earnings than The Sage Group. Haleon is trading at a lower price-to-earnings ratio than The Sage Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Sage Group	£2.14B	5.74	£254.60M	£25.73	48.32
Haleon	£11.07B	2.94	£1.07B	£11.89	30.28

Summary

The Sage Group beats Haleon on 11 of the 18 factors compared between the two stocks.