TruFin (TRU) Competitors

TruFin (LON:TRU) and Chesnara (LON:CSN) are both small-cap financial services companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, media sentiment, dividends and profitability.

Which has more risk and volatility, TRU or CSN?

TruFin has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Chesnara has a beta of 0.44, suggesting that its stock price is 56% less volatile than the S&P 500.

Is TRU or CSN more profitable?

TruFin has a net margin of 7.29% compared to Chesnara's net margin of 1.02%. TruFin's return on equity of 6.83% beat Chesnara's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	7.29%	6.83%	14.86%
Chesnara	1.02%	1.21%	0.04%

Which has better valuation & earnings, TRU or CSN?

Chesnara has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than Chesnara, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£34.97M	2.91	£2.55M	£2.41	39.91
Chesnara	£412.72M	0.98	£4.20M	£2.74	96.47

Do analysts prefer TRU or CSN?

Chesnara has a consensus target price of GBX 320, suggesting a potential upside of 20.98%. Given Chesnara's stronger consensus rating and higher probable upside, analysts plainly believe Chesnara is more favorable than TruFin.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Chesnara	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do insiders and institutionals have more ownership in TRU or CSN?

61.6% of TruFin shares are owned by institutional investors. Comparatively, 68.3% of Chesnara shares are owned by institutional investors. 23.1% of TruFin shares are owned by company insiders. Comparatively, 5.5% of Chesnara shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media favor TRU or CSN?

In the previous week, Chesnara had 9 more articles in the media than TruFin. MarketBeat recorded 9 mentions for Chesnara and 0 mentions for TruFin. Chesnara's average media sentiment score of 0.22 beat TruFin's score of 0.00 indicating that Chesnara is being referred to more favorably in the news media.

Company	Overall Sentiment
TruFin	Neutral
Chesnara	Neutral

Summary

Chesnara beats TruFin on 10 of the 16 factors compared between the two stocks.