Warpaint London (W7L) Competitors

PZ Cussons (LON:PZC) and Warpaint London (LON:W7L) are both small-cap consumer defensive companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, community ranking, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

Is PZC or W7L a better dividend stock?

PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 5.1%. Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 1.9%. PZ Cussons pays out -2,857.1% of its earnings in the form of a dividend. Warpaint London pays out 4,545.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has higher earnings and valuation, PZC or W7L?

Warpaint London has lower revenue, but higher earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PZ Cussons	£527.90M	0.63	-£57M	-£0.14	-562.14
Warpaint London	£98.75M	4.21	£17.14M	£0.22	2,431.84

Do insiders & institutionals believe in PZC or W7L?

44.7% of PZ Cussons shares are owned by institutional investors. Comparatively, 39.8% of Warpaint London shares are owned by institutional investors. 43.7% of PZ Cussons shares are owned by insiders. Comparatively, 41.5% of Warpaint London shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is PZC or W7L more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 36.51% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PZ Cussons	-10.80%	-21.85%	-4.36%
Warpaint London	17.35%	36.51%	21.18%

Do analysts rate PZC or W7L?

PZ Cussons currently has a consensus price target of GBX 120.50, indicating a potential upside of 53.11%. Warpaint London has a consensus price target of GBX 680, indicating a potential upside of 27.10%. Given PZ Cussons' higher probable upside, research analysts clearly believe PZ Cussons is more favorable than Warpaint London.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer PZC or W7L?

PZ Cussons received 248 more outperform votes than Warpaint London when rated by MarketBeat users. However, 56.56% of users gave Warpaint London an outperform vote while only 52.05% of users gave PZ Cussons an outperform vote.

Company	Underperform	Outperform
PZ Cussons	Outperform Votes 317 52.05%	Underperform Votes 292 47.95%
Warpaint London	Outperform Votes 69 56.56%	Underperform Votes 53 43.44%

Which has more volatility & risk, PZC or W7L?

PZ Cussons has a beta of 0.26, meaning that its share price is 74% less volatile than the S&P 500. Comparatively, Warpaint London has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500.

Does the media prefer PZC or W7L?

In the previous week, Warpaint London had 1 more articles in the media than PZ Cussons. MarketBeat recorded 1 mentions for Warpaint London and 0 mentions for PZ Cussons. PZ Cussons' average media sentiment score of 0.00 equaled Warpaint London'saverage media sentiment score.

Company	Overall Sentiment
PZ Cussons	Neutral
Warpaint London	Neutral

Summary

Warpaint London beats PZ Cussons on 11 of the 19 factors compared between the two stocks.