Warpaint London (W7L) Competitors

PZ Cussons (LON:PZC) and Warpaint London (LON:W7L) are both small-cap consumer defensive companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk, analyst recommendations and media sentiment.

Do analysts recommend PZC or W7L?

PZ Cussons currently has a consensus price target of GBX 110, indicating a potential upside of 63.20%. Warpaint London has a consensus price target of GBX 510, indicating a potential upside of 124.47%. Given Warpaint London's stronger consensus rating and higher probable upside, analysts plainly believe Warpaint London is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has more risk & volatility, PZC or W7L?

PZ Cussons has a beta of 0.26, suggesting that its stock price is 74% less volatile than the S&P 500. Comparatively, Warpaint London has a beta of 0.6, suggesting that its stock price is 40% less volatile than the S&P 500.

Which has better earnings & valuation, PZC or W7L?

Warpaint London has lower revenue, but higher earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PZ Cussons	£500.10M	0.57	-£57.30M	-£0.02	-4,292.99
Warpaint London	£105.06M	1.75	£17.56M	£0.23	973.44

Is PZC or W7L a better dividend stock?

PZ Cussons pays an annual dividend of GBX 0.04 per share and has a dividend yield of 0.1%. Warpaint London pays an annual dividend of GBX 0.10 per share and has a dividend yield of 0.0%. PZ Cussons pays out -229.3% of its earnings in the form of a dividend. Warpaint London pays out 40.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is PZC or W7L more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PZ Cussons	-10.80%	-21.80%	-4.36%
Warpaint London	17.35%	35.04%	21.18%

Does the media prefer PZC or W7L?

In the previous week, Warpaint London had 14 more articles in the media than PZ Cussons. MarketBeat recorded 14 mentions for Warpaint London and 0 mentions for PZ Cussons. Warpaint London's average media sentiment score of 0.12 beat PZ Cussons' score of 0.00 indicating that Warpaint London is being referred to more favorably in the news media.

Company	Overall Sentiment
PZ Cussons	Neutral
Warpaint London	Neutral

Do insiders and institutionals have more ownership in PZC or W7L?

25.8% of PZ Cussons shares are owned by institutional investors. Comparatively, 21.9% of Warpaint London shares are owned by institutional investors. 15.5% of PZ Cussons shares are owned by company insiders. Comparatively, 38.0% of Warpaint London shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Warpaint London beats PZ Cussons on 13 of the 17 factors compared between the two stocks.