Warpaint London (W7L) Competitors

PZ Cussons (LON:PZC) and Warpaint London (LON:W7L) are both small-cap consumer defensive companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, community ranking, valuation, institutional ownership, analyst recommendations and media sentiment.

Does the media refer more to PZC or W7L?

In the previous week, Warpaint London had 2 more articles in the media than PZ Cussons. MarketBeat recorded 2 mentions for Warpaint London and 0 mentions for PZ Cussons. Warpaint London's average media sentiment score of 0.34 beat PZ Cussons' score of 0.00 indicating that Warpaint London is being referred to more favorably in the news media.

Company	Overall Sentiment
PZ Cussons	Neutral
Warpaint London	Neutral

Do analysts prefer PZC or W7L?

PZ Cussons currently has a consensus price target of GBX 115.50, suggesting a potential upside of 42.37%. Warpaint London has a consensus price target of GBX 680, suggesting a potential upside of 32.30%. Given PZ Cussons' higher possible upside, analysts plainly believe PZ Cussons is more favorable than Warpaint London.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is PZC or W7L a better dividend stock?

PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 4.9%. Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 1.9%. PZ Cussons pays out -2,857.1% of its earnings in the form of a dividend. Warpaint London pays out 4,545.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do institutionals and insiders have more ownership in PZC or W7L?

44.7% of PZ Cussons shares are held by institutional investors. Comparatively, 39.8% of Warpaint London shares are held by institutional investors. 43.7% of PZ Cussons shares are held by company insiders. Comparatively, 41.5% of Warpaint London shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the MarketBeat Community believe in PZC or W7L?

PZ Cussons received 249 more outperform votes than Warpaint London when rated by MarketBeat users. However, 56.10% of users gave Warpaint London an outperform vote while only 52.13% of users gave PZ Cussons an outperform vote.

Company	Underperform	Outperform
PZ Cussons	Outperform Votes 318 52.13%	Underperform Votes 292 47.87%
Warpaint London	Outperform Votes 69 56.10%	Underperform Votes 54 43.90%

Which has stronger earnings and valuation, PZC or W7L?

Warpaint London has lower revenue, but higher earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PZ Cussons	£527.90M	0.64	-£57M	-£0.14	-579.48
Warpaint London	£98.75M	4.05	£17.14M	£0.22	2,336.36

Which has more volatility & risk, PZC or W7L?

PZ Cussons has a beta of 0.26, indicating that its share price is 74% less volatile than the S&P 500. Comparatively, Warpaint London has a beta of 0.6, indicating that its share price is 40% less volatile than the S&P 500.

Is PZC or W7L more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 36.51% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PZ Cussons	-10.80%	-21.85%	-4.36%
Warpaint London	17.35%	36.51%	21.18%

Summary

Warpaint London beats PZ Cussons on 12 of the 19 factors compared between the two stocks.