Warpaint London (W7L) Competitors

Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, media sentiment, earnings, analyst recommendations, institutional ownership, profitability and risk.

Is W7L or PZC a better dividend stock?

Warpaint London pays an annual dividend of GBX 0.11 per share and has a dividend yield of 0.1%. PZ Cussons pays an annual dividend of GBX 0.04 per share and has a dividend yield of 0.0%. Warpaint London pays out 55.7% of its earnings in the form of a dividend. PZ Cussons pays out -260.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Which has higher earnings and valuation, W7L or PZC?

Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£105.06M	1.63	£17.56M	£0.20	1,073.96
PZ Cussons	£513.80M	0.65	-£57.30M	-£0.01	-5,789.78

Which has more volatility and risk, W7L or PZC?

Warpaint London has a beta of 0.6, suggesting that its share price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.

Do analysts rate W7L or PZC?

Warpaint London currently has a consensus target price of GBX 475, suggesting a potential upside of 124.06%. PZ Cussons has a consensus target price of GBX 110, suggesting a potential upside of 37.67%. Given Warpaint London's stronger consensus rating and higher possible upside, analysts clearly believe Warpaint London is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Is W7L or PZC more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	17.35%	35.04%	21.18%
PZ Cussons	-10.80%	-21.80%	-4.36%

Do institutionals and insiders hold more shares of W7L or PZC?

21.9% of Warpaint London shares are owned by institutional investors. Comparatively, 25.8% of PZ Cussons shares are owned by institutional investors. 38.0% of Warpaint London shares are owned by insiders. Comparatively, 15.5% of PZ Cussons shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Does the media prefer W7L or PZC?

In the previous week, PZ Cussons had 1 more articles in the media than Warpaint London. MarketBeat recorded 1 mentions for PZ Cussons and 0 mentions for Warpaint London. Warpaint London's average media sentiment score of 0.00 equaled PZ Cussons'average media sentiment score.

Company	Overall Sentiment
Warpaint London	Neutral
PZ Cussons	Neutral

Summary

Warpaint London beats PZ Cussons on 13 of the 17 factors compared between the two stocks.