Watches of Switzerland Group (WOSG) Competitors

Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, profitability, risk, institutional ownership, community ranking, media sentiment, analyst recommendations and dividends.

Does the media prefer WOSG or BRBY?

In the previous week, Burberry Group had 5 more articles in the media than Watches of Switzerland Group. MarketBeat recorded 5 mentions for Burberry Group and 0 mentions for Watches of Switzerland Group. Watches of Switzerland Group's average media sentiment score of 0.00 beat Burberry Group's score of -0.54 indicating that Watches of Switzerland Group is being referred to more favorably in the media.

Company	Overall Sentiment
Watches of Switzerland Group	Neutral
Burberry Group	Negative

Does the MarketBeat Community favor WOSG or BRBY?

Burberry Group received 538 more outperform votes than Watches of Switzerland Group when rated by MarketBeat users. However, 78.18% of users gave Watches of Switzerland Group an outperform vote while only 45.07% of users gave Burberry Group an outperform vote.

Company	Underperform	Outperform
Watches of Switzerland Group	Outperform Votes 43 78.18%	Underperform Votes 12 21.82%
Burberry Group	Outperform Votes 581 45.07%	Underperform Votes 708 54.93%

Which has preferable earnings and valuation, WOSG or BRBY?

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Watches of Switzerland Group	£1.56B	0.64	£60.02M	£24.64	16.84
Burberry Group	£2.97B	0.91	£270.36M	£75.50	10.04

Do analysts prefer WOSG or BRBY?

Watches of Switzerland Group currently has a consensus target price of GBX 480, suggesting a potential upside of 15.72%. Burberry Group has a consensus target price of GBX 1,016.67, suggesting a potential upside of 34.15%. Given Burberry Group's higher possible upside, analysts plainly believe Burberry Group is more favorable than Watches of Switzerland Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Watches of Switzerland Group	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Burberry Group	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do insiders and institutionals hold more shares of WOSG or BRBY?

67.4% of Watches of Switzerland Group shares are held by institutional investors. Comparatively, 63.8% of Burberry Group shares are held by institutional investors. 4.2% of Watches of Switzerland Group shares are held by company insiders. Comparatively, 0.7% of Burberry Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has more risk and volatility, WOSG or BRBY?

Watches of Switzerland Group has a beta of 2.17, meaning that its share price is 117% more volatile than the S&P 500. Comparatively, Burberry Group has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Is WOSG or BRBY more profitable?

Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Watches of Switzerland Group	3.84%	11.38%	7.41%
Burberry Group	9.10%	23.93%	7.41%

Summary

Burberry Group beats Watches of Switzerland Group on 9 of the 17 factors compared between the two stocks.