WPP vs. RTO, FOUR, HRI, OCN, RSG, LOOK, PAY, CSN, MXCT, and TRMR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Ocean Wilsons (OCN), Resolute Mining (RSG), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), MaxCyte (MXCT), and Tremor International (TRMR). These companies are all part of the "business services" industry.
WPP vs.
WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, community ranking, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.
65.3% of WPP shares are held by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are held by institutional investors. 0.2% of WPP shares are held by company insiders. Comparatively, 0.3% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.5%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.
WPP presently has a consensus target price of GBX 955, indicating a potential upside of 58.01%. Rentokil Initial has a consensus target price of GBX 516.25, indicating a potential upside of 44.81%. Given WPP's higher possible upside, research analysts plainly believe WPP is more favorable than Rentokil Initial.
WPP has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, meaning that its stock price is 45% less volatile than the S&P 500.
In the previous week, WPP had 3 more articles in the media than Rentokil Initial. MarketBeat recorded 5 mentions for WPP and 2 mentions for Rentokil Initial. WPP's average media sentiment score of 0.19 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the media.
Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.
Summary
WPP beats Rentokil Initial on 10 of the 18 factors compared between the two stocks.
Get WPP News Delivered to You Automatically
Sign up to receive the latest news and ratings for WPP and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Related Companies and Tools
This page (LON:WPP) was last updated on 3/27/2025 by MarketBeat.com Staff
