WPP vs. RTO, FOUR, HRI, LOOK, PAY, OCN, RSG, MXCT, CSN, and TRMR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Lookers (LOOK), PayPoint (PAY), Ocean Wilsons (OCN), Resolute Mining (RSG), MaxCyte (MXCT), Chesnara (CSN), and Tremor International (TRMR). These companies are all part of the "business services" industry.
WPP vs.
Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both mid-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment, earnings and community ranking.
Rentokil Initial has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500.
Rentokil Initial has higher earnings, but lower revenue than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
99.0% of Rentokil Initial shares are owned by institutional investors. Comparatively, 65.3% of WPP shares are owned by institutional investors. 0.3% of Rentokil Initial shares are owned by company insiders. Comparatively, 0.2% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.66% beat WPP's return on equity.
Rentokil Initial currently has a consensus target price of GBX 516.25, suggesting a potential upside of 35.50%. WPP has a consensus target price of GBX 970, suggesting a potential upside of 30.05%. Given Rentokil Initial's higher probable upside, equities research analysts plainly believe Rentokil Initial is more favorable than WPP.
In the previous week, Rentokil Initial had 4 more articles in the media than WPP. MarketBeat recorded 5 mentions for Rentokil Initial and 1 mentions for WPP. Rentokil Initial's average media sentiment score of -0.13 beat WPP's score of -0.48 indicating that Rentokil Initial is being referred to more favorably in the media.
Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.4%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 5.2%. Rentokil Initial pays out 5,625.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out 20,526.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
WPP received 714 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.67% of users gave Rentokil Initial an outperform vote.
Summary
Rentokil Initial beats WPP on 11 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:WPP) was last updated on 1/22/2025 by MarketBeat.com Staff
