WPP vs. RTO, FOUR, HRI, OCN, LOOK, RSG, PAY, MXCT, CSN, and TRMR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Ocean Wilsons (OCN), Lookers (LOOK), Resolute Mining (RSG), PayPoint (PAY), MaxCyte (MXCT), Chesnara (CSN), and Tremor International (TRMR). These companies are all part of the "business services" industry.
WPP vs.
Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation, community ranking and earnings.
Rentokil Initial currently has a consensus target price of GBX 516.25, suggesting a potential upside of 28.55%. WPP has a consensus target price of GBX 955, suggesting a potential upside of 26.49%. Given Rentokil Initial's higher possible upside, analysts clearly believe Rentokil Initial is more favorable than WPP.
Rentokil Initial has a beta of 0.55, suggesting that its share price is 45% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500.
99.0% of Rentokil Initial shares are held by institutional investors. Comparatively, 65.3% of WPP shares are held by institutional investors. 0.3% of Rentokil Initial shares are held by company insiders. Comparatively, 0.2% of WPP shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.2%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 5.2%. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
In the previous week, Rentokil Initial had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for Rentokil Initial and 1 mentions for WPP. Rentokil Initial's average media sentiment score of 0.37 beat WPP's score of 0.00 indicating that Rentokil Initial is being referred to more favorably in the media.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
WPP received 714 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.67% of users gave Rentokil Initial an outperform vote.
Rentokil Initial has higher earnings, but lower revenue than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
Summary
Rentokil Initial beats WPP on 11 of the 18 factors compared between the two stocks.
Get WPP News Delivered to You Automatically
Sign up to receive the latest news and ratings for WPP and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Related Companies and Tools
This page (LON:WPP) was last updated on 2/22/2025 by MarketBeat.com Staff
