XP Factory (XPF) Competitors

The Character Group (LON:CCT) and XP Factory (LON:XPF) are both small-cap consumer cyclical companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings, community ranking and analyst recommendations.

Which has more risk & volatility, CCT or XPF?

The Character Group has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500. Comparatively, XP Factory has a beta of 2.59, meaning that its stock price is 159% more volatile than the S&P 500.

Does the MarketBeat Community prefer CCT or XPF?

The Character Group received 95 more outperform votes than XP Factory when rated by MarketBeat users. Likewise, 67.61% of users gave The Character Group an outperform vote while only 12.50% of users gave XP Factory an outperform vote.

Company	Underperform	Outperform
The Character Group	Outperform Votes 96 67.61%	Underperform Votes 46 32.39%
XP Factory	Outperform Votes 1 12.50%	Underperform Votes 7 87.50%

Which has stronger valuation & earnings, CCT or XPF?

The Character Group has higher revenue and earnings than XP Factory.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Character Group	£122.32M	0.42	£5.46M	£0.28	978.57
XP Factory	£45.87M	0.41	-£1.77M	N/A	N/A

Is CCT or XPF more profitable?

The Character Group has a net margin of 4.47% compared to XP Factory's net margin of -0.73%. The Character Group's return on equity of 14.41% beat XP Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Character Group	4.47%	14.41%	7.61%
XP Factory	-0.73%	-1.83%	1.47%

Do insiders & institutionals hold more shares of CCT or XPF?

20.8% of The Character Group shares are held by institutional investors. Comparatively, 67.9% of XP Factory shares are held by institutional investors. 54.5% of The Character Group shares are held by company insiders. Comparatively, 22.9% of XP Factory shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the media refer more to CCT or XPF?

In the previous week, The Character Group had 1 more articles in the media than XP Factory. MarketBeat recorded 1 mentions for The Character Group and 0 mentions for XP Factory. The Character Group's average media sentiment score of 0.00 equaled XP Factory'saverage media sentiment score.

Company	Overall Sentiment
The Character Group	Neutral
XP Factory	Neutral

Summary

The Character Group beats XP Factory on 11 of the 13 factors compared between the two stocks.