XP Factory (XPF) Competitors

XP Factory (LON:XPF) and The Character Group (LON:CCT) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their community ranking, risk, profitability, dividends, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Which has better valuation and earnings, XPF or CCT?

The Character Group has higher revenue and earnings than XP Factory. XP Factory is trading at a lower price-to-earnings ratio than The Character Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
XP Factory	£48.62M	0.41	-£356.10K	-£0.20	-55.95
The Character Group	£116.84M	0.42	£5.22M	£28.24	9.49

Which has more volatility & risk, XPF or CCT?

XP Factory has a beta of 2.59, suggesting that its share price is 159% more volatile than the S&P 500. Comparatively, The Character Group has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500.

Is XPF or CCT more profitable?

The Character Group has a net margin of 4.47% compared to XP Factory's net margin of -0.73%. The Character Group's return on equity of 14.13% beat XP Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
XP Factory	-0.73%	-1.44%	1.47%
The Character Group	4.47%	14.13%	7.61%

Does the media refer more to XPF or CCT?

In the previous week, XP Factory had 1 more articles in the media than The Character Group. MarketBeat recorded 2 mentions for XP Factory and 1 mentions for The Character Group. XP Factory's average media sentiment score of 0.00 beat The Character Group's score of -0.64 indicating that XP Factory is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
XP Factory	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
The Character Group	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative

Does the MarketBeat Community prefer XPF or CCT?

The Character Group received 95 more outperform votes than XP Factory when rated by MarketBeat users. Likewise, 67.61% of users gave The Character Group an outperform vote while only 12.50% of users gave XP Factory an outperform vote.

Company	Underperform	Outperform
XP Factory	Outperform Votes 1 12.50%	Underperform Votes 7 87.50%
The Character Group	Outperform Votes 96 67.61%	Underperform Votes 46 32.39%

Do institutionals and insiders believe in XPF or CCT?

67.9% of XP Factory shares are owned by institutional investors. Comparatively, 20.8% of The Character Group shares are owned by institutional investors. 22.9% of XP Factory shares are owned by company insiders. Comparatively, 54.5% of The Character Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

The Character Group beats XP Factory on 11 of the 15 factors compared between the two stocks.