XP Factory (XPF) Competitors

The Character Group (LON:CCT) and XP Factory (LON:XPF) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, community ranking, risk, earnings, institutional ownership, media sentiment, profitability, valuation and analyst recommendations.

Which has better earnings and valuation, CCT or XPF?

The Character Group has higher revenue and earnings than XP Factory.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Character Group	£122.32M	0.42	£5.46M	£0.28	971.43
XP Factory	£45.87M	0.47	-£1.77M	N/A	N/A

Does the media prefer CCT or XPF?

In the previous week, The Character Group had 5 more articles in the media than XP Factory. MarketBeat recorded 5 mentions for The Character Group and 0 mentions for XP Factory. The Character Group's average media sentiment score of 0.91 beat XP Factory's score of 0.00 indicating that The Character Group is being referred to more favorably in the media.

Company	Overall Sentiment
The Character Group	Positive
XP Factory	Neutral

Does the MarketBeat Community believe in CCT or XPF?

The Character Group received 95 more outperform votes than XP Factory when rated by MarketBeat users. Likewise, 67.61% of users gave The Character Group an outperform vote while only 12.50% of users gave XP Factory an outperform vote.

Company	Underperform	Outperform
The Character Group	Outperform Votes 96 67.61%	Underperform Votes 46 32.39%
XP Factory	Outperform Votes 1 12.50%	Underperform Votes 7 87.50%

Do insiders and institutionals believe in CCT or XPF?

20.8% of The Character Group shares are held by institutional investors. Comparatively, 67.9% of XP Factory shares are held by institutional investors. 54.5% of The Character Group shares are held by insiders. Comparatively, 22.9% of XP Factory shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Is CCT or XPF more profitable?

The Character Group has a net margin of 4.47% compared to XP Factory's net margin of -0.73%. The Character Group's return on equity of 14.41% beat XP Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Character Group	4.47%	14.41%	7.61%
XP Factory	-0.73%	-1.83%	1.47%

Which has more risk & volatility, CCT or XPF?

The Character Group has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Comparatively, XP Factory has a beta of 2.59, suggesting that its stock price is 159% more volatile than the S&P 500.

Summary

The Character Group beats XP Factory on 11 of the 14 factors compared between the two stocks.