Should I buy or sell Apple stock right now?

36 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 1 sell rating, 10 hold ratings, 24 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares. View AAPL analyst ratings or view top-rated stocks .

What is Apple's stock price target for 2024?

36 Wall Street analysts have issued 12-month price objectives for Apple's stock. Their AAPL share price targets range from $164.00 to $275.00. On average, they predict the company's share price to reach $215.71 in the next year. This suggests that the stock has a possible downside of 2.0%. View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts .

How have AAPL shares performed in 2024?

Apple's stock was trading at $192.53 at the beginning of 2024. Since then, AAPL stock has increased by 14.3% and is now trading at $220.12. View the best growth stocks for 2024 here .

Are investors shorting Apple?

Apple saw a increase in short interest during the month of June. As of June 15th, there was short interest totaling 153,410,000 shares, an increase of 35.1% from the May 31st total of 113,520,000 shares. Based on an average trading volume of 67,950,000 shares, the short-interest ratio is currently 2.3 days. View Apple's Short Interest .

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, August 1st 2024. View our AAPL earnings forecast .

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Thursday, May, 2nd. The iPhone maker reported $1.53 EPS for the quarter, beating the consensus estimate of $1.51 by $0.02. The iPhone maker had revenue of $90.75 billion for the quarter, compared to the consensus estimate of $90.37 billion. Apple had a trailing twelve-month return on equity of 148.33% and a net margin of 26.31%. The firm's revenue was down 4.3% compared to the same quarter last year. During the same period last year, the company posted $1.52 EPS. Read the conference call transcript .

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, May 2nd. Stockholders of record on Monday, May 13th will be paid a dividend of $0.25 per share on Thursday, May 16th. This represents a $1.00 dividend on an annualized basis and a dividend yield of 0.45%. The ex-dividend date of this dividend is Friday, May 10th. This is a boost from the stock's previous quarterly dividend of $0.24. Read our dividend analysis for AAPL .

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $1.00 per share and currently has a dividend yield of 0.47%. The company has been increasing its dividend for 13 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.55%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.53% next year. This indicates that the company will be able to sustain or increase its dividend. Read our dividend analysis for AAPL .

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK) , Direxion Daily AAPL Bull 2X Shares (AAPU) , iShares U.S. Technology ETF (IYW) , Fidelity MSCI Information Technology Index ETF (FTEC) , Vanguard Information Technology ETF (VGT) , Calvert US Large-Cap Diversity, Equity and Inclusion Index ETF (CDEI) , Wahed FTSE USA Shariah ETF (HLAL) and Vanguard Mega Cap Growth ETF (MGK) .

When did Apple's stock split?

Apple's stock split on the morning of Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were payable to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its board has authorized a stock buyback program on Thursday, May 2nd 2024, which allows the company to repurchase $110,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization allows the company to purchase up to 3.9% of its shares through open market purchases. Shares repurchase programs are usually a sign that the company's board believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com . Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA) , Alibaba Group (BABA) , Tesla (TSLA) , Micron Technology (MU) , Netflix (NFLX) , General Electric (GE) , Walt Disney (DIS) , Advanced Micro Devices (AMD) , AT&T (T) and Boeing (BA) .

Who are Apple's major shareholders?

Apple's stock is owned by a number of retail and institutional investors. Top institutional investors include Massmutual Trust Co. FSB ADV (0.00%), Neville Rodie & Shaw Inc. (0.00%), Transcend Capital Advisors LLC (0.00%), Everence Capital Management Inc. (0.00%), Appleton Partners Inc. MA (0.00%) and Cullen Investment Group LTD. (0.00%). Insiders that own company stock include Arthur D Levinson , Chris Kondo , Deirdre O'brien , Jeffrey E Williams, Jeffrey E Williams , Katherine L Adams , Katherine L Adams , Luca Maestri and Timothy D Cook . View institutional ownership trends .

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here .

Does Apple have any subsidiaries?

The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump. Read More

Followed 758 TimesTop Followed Most-Upgraded StocksMost-Upgraded Searched 1,061 TimesTop Searched

NASDAQ:AAPL

Apple (AAPL) Stock Price, News & Analysis

$221.55

+1.28 (+0.58%)

(As of 03:22 PM ET)

Remove

Compare

Today's Range: $219.03
▼
$221.55
50-Day Range: $169.02
▼
$220.27
52-Week Range: $164.07
▼
$221.55

Volume: 37.27 million shs
Average Volume: 64.92 million shs
Market Capitalization: $3.40 trillion

P/E Ratio: 34.46
Dividend Yield: 0.45%
Price Target: $215.71

Apple MarketRank™ Stock Analysis

Analyst Rating: Moderate Buy
2.69 Rating Score
Upside/Downside: 2.2% Downside
$215.71 Price Target
Short Interest: Healthy
1.00% of Shares Sold Short
Dividend Strength: Strong
Based on Four Factors
Sustainability: -1.97
Upright™ Environmental Score
News Sentiment: 0.55
Based on 107 Articles This Week
Insider Trading: Selling Shares
$34.77 M Sold Last Quarter
Proj. Earnings Growth: 12.14%
From $6.59 to $7.39 Per Share

Overall MarketRank^™

New Rank-Based ScoringMarketRank^™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.59 out of 5 stars

Computer And Technology Sector

63rd out of 582 stocks

Electronic Computers Industry

3rd out of 6 stocks

2.3

Analyst's Opinion

Consensus Rating
Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.69, and is based on 24 buy ratings, 10 hold ratings, and 1 sell rating.
Amount of Analyst Coverage
Apple has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.
Read more about Apple's stock forecast and price target.

3.0

Short Interest

Percentage of Shares Shorted
1.00% of the outstanding shares of Apple have been sold short.
Short Interest Ratio / Days to Cover
Apple has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Apple has recently increased by 35.14%, indicating that investor sentiment is decreasing significantly.

3.3

Dividend Strength

Dividend Yield
Apple has a dividend yield of 0.47%, which is in the bottom 25% of all stocks that pay dividends.
Dividend Growth
Apple has been increasing its dividend for 13 years.
Dividend Coverage
The dividend payout ratio of Apple is 15.55%. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Apple will have a dividend payout ratio of 13.53% next year. This indicates that Apple will be able to sustain or increase its dividend.
Read more about Apple's dividend.

2.8

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Apple has received a 23.42% net impact score from Upright. Apple seems to create the most significant positive value in categories "Taxes", "Distributing knowledge", and "Knowledge infrastructure". The positive contribution in the "Distributing knowledge" impact category is mostly driven by its "Smartphones", "Tablet computers", and "Desktop computers" products. See details.
Environmental Sustainability
The Environmental Impact score for Apple is -1.97.

2.5

News and Social Media Coverage

News Sentiment
Apple has a news sentiment score of 0.55. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.78 average news sentiment score of Computer and Technology companies.
News Coverage This Week
MarketBeat has tracked 107 news articles for Apple this week, compared to 115 articles on an average week.
Search Interest
1073 people have searched for AAPL on MarketBeat in the last 30 days. This is an increase of 110% compared to the previous 30 days.
MarketBeat Follows
756 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 10% compared to the previous 30 days.

2.5

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $34,771,329.00 in company stock.
Percentage Held by Insiders
Only 0.06% of the stock of Apple is held by insiders.
Percentage Held by Institutions
60.41% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.
Read more about Apple's insider trading history.

2.5

Earnings and Valuation

Earnings Growth
Earnings for Apple are expected to grow by 12.14% in the coming year, from $6.59 to $7.39 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Apple is 34.29, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 133.51.
Price to Earnings Ratio vs. Sector
The P/E ratio of Apple is 34.29, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 220.79.
Price to Earnings Growth Ratio
Apple has a PEG Ratio of 2.56. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Apple has a P/B Ratio of 55.13. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.
Read more about Apple's valuation and earnings.

See Top Rated MarketRank™ Stocks Here

Ad Behind the Markets

[BUY ALERT] “This Could Be Worth 28X More than NVIDIA”

This firm's stock is currently trading for only $15. But that won't last long. Because even OpenAI founder Sam Altman admits AI "depends" on this firm's work.

Click here for the ticker >>>

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

Written by Jeffrey Neal Johnson

AAPL Stock Price History

30 days | 90 days | 365 days | Advanced Chart

AAPL Stock News Headlines

July 3 at 7:26 AM | marketbeat.com

Analysts and Earnings Propel the S&P 500's Continuous Growth (AAPL)

The S&P 500 is struggling with resistance now but will likely set a new high soon and sustain a rally through year's end, driven by AI.

July 3 at 7:14 AM | marketbeat.com

NVIDIA Stock: Priced for Perfection or Poised for a Correction? (AAPL)

Nvidia's stock performance reflects a delicate balance between strong growth in AI and the potential risks associated with its lofty valuation.

July 3, 2024 | Behind the Markets (Ad)

[BUY ALERT] “This Could Be Worth 28X More than NVIDIA”

This firm's stock is currently trading for only $15. But that won't last long. Because even OpenAI founder Sam Altman admits AI "depends" on this firm's work.

July 2 at 9:05 AM | marketbeat.com

The Top 4 Magnificent 7 Stocks to Buy in the Year's Second Half

As investors prepare for the second half of the year, one question is whether they should take NVIDIA Corp. NASDAQ: NVDA or the field. In this case, the field refers to other stocks that make up the group known as the Magnificent 7.

July 2 at 9:05 AM | marketbeat.com

The Top 4 Magnificent 7 Stocks to Buy in the Year's Second Half (AAPL)

As investors rotated out of NVDA, they rotated into other Magnificent 7 stocks, which could continue their rally in the second half of 2024

June 26, 2024 | marketbeat.com

Enovix Stock Rises 35% in Short-Squeeze: This Rally Has Legs (AAPL)

Enovix announced two major deals. Short-sellers are running to the exits, setting this market up for a sustained rally.

June 26, 2024 | marketbeat.com

Microsoft Was Just Named a $600 Stock with a 33% Upside (AAPL)

For those of us on the sidelines who’ve missed out on the gains so far this year, this could be the buy signal we’ve been waiting for.

June 26, 2024 | marketbeat.com

3 Options Strategies to Play a Stock’s Uptrend if Bullish (AAPL)

The bull market continues to rise, shrugging off negative news. However, most of those gains can be found in the computer and technology sector powered by the

July 3, 2024 | Behind the Markets (Ad)

[BUY ALERT] “This Could Be Worth 28X More than NVIDIA”

This firm's stock is currently trading for only $15. But that won't last long. Because even OpenAI founder Sam Altman admits AI "depends" on this firm's work.

June 24, 2024 | marketbeat.com

The Top 3 Sectors Poised For Growth This Summer (AAPL)

Communications, technology, and healthcare are the three hottest sectors for growth, but not all stocks will rise with the tides.

June 24, 2024 | marketbeat.com

European Union regulators accuse Apple of breaching digital competition rules for app stores

European Union regulators have accused Apple of breaking new rules on digital competition by preventing software developers on its App Store from steering users to other venues

June 18, 2024 | marketbeat.com

6 Reasons the S&P 500 Will Keep Rising This Year (AAPL)

The S&P 500 can continue to rally this year and gain 15% or more by year's end because the top six holdings are 30% of the market and being led higher.

July 3 at 3:22 PM | investorplace.com

3 Augmented Reality Stocks For Your Kids' Kids

July 3 at 10:58 AM | barrons.com

How Microsoft, Apple, and the Rest of Big Tech Have Made Up for a Falling Nvidia

July 3 at 9:34 AM | barrons.com

AI Is Great for Apple, But Satellites Matter More. Here's Who Benefits.

July 3 at 8:04 AM | investorplace.com

Apple Stock’s Next Big Catalyst: Why Analysts Are Predicting 25% Upside

July 3 at 7:47 AM | barrons.com

Apple Poised to Get OpenAI Board Role, Report Says. Why That's a Blow for Microsoft.

July 3 at 7:30 AM | investorplace.com

The 3 Best Blue-Chip Stocks to Buy in July 2024

July 3 at 7:11 AM | proactiveinvestors.com

Strange bedfellows: Apple to join Microsoft on OpenAI board

July 3 at 6:36 AM | investorplace.com

3 Stocks Ready to Lead the Next Bull Market Surge Higher

July 3 at 6:15 AM | fool.com

3 Reasons to Buy Apple Stock Like There's No Tomorrow

July 3 at 4:52 AM | fool.com

These 5 Artificial Intelligence (AI) Stocks Make Up 35.9% of the Entire Nasdaq-100 Index

July 2 at 10:02 PM | insidermonkey.com

Billionaire Phillipe Laffont’s Top 10 “Mostly AI” Stock Picks

July 2 at 9:05 PM | ft.com

Apple to join OpenAI’s board in observer role

July 2 at 8:44 PM | businessinsider.com

A new twist in Apple's deal with OpenAI

July 2 at 4:56 PM | reuters.com

Apple poised to get OpenAI board observer role as part of AI pact, Bloomberg News reports

July 2 at 3:18 PM | investorplace.com

3 AI Stock Winners Defying Tech Sector Turbulence

See More Headlines

Company Calendar

Last Earnings: 5/02/2024
Ex-Dividend for 5/16 Dividend: 5/10/2024
Dividend Payable: 5/16/2024
Today: 7/03/2024
Next Earnings (Estimated): 8/01/2024
Fiscal Year End: 9/30/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Sector: Computer and Technology
Industry: Electronic computers
Sub-Industry: Computer Hardware
Current Symbol: NASDAQ:AAPL
CUSIP: 03783310
CIK: 320193
Web: www.apple.com
Phone: (408) 996-1010
Fax: 408-974-2483
Employees: 161,000
Year Founded: 1976

Price Target and Rating

Average Stock Price Target: $215.71
High Stock Price Target: $275.00
Low Stock Price Target: $164.00
Potential Upside/Downside: -2.1%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.69
Research Coverage: 36 Analysts

Profitability

EPS (Most Recent Fiscal Year): $6.43
Trailing P/E Ratio: 34.26
Forward P/E Ratio: 33.42
P/E Growth: 2.56
Net Income: $97.00 billion
Net Margins: 26.31%
Pretax Margin: 30.95%
Return on Equity: 148.33%
Return on Assets: 29.13%

Debt

Debt-to-Equity Ratio: 1.24
Current Ratio: 1.04
Quick Ratio: 0.99

Sales & Book Value

Annual Sales: $383.29 billion
Price / Sales: 8.81
Cash Flow: $7.30 per share
Price / Cash Flow: 30.19
Book Value: $4.00 per share
Price / Book: 55.07

Miscellaneous

Outstanding Shares: 15,334,080,000
Free Float: 15,324,881,000
Market Cap: $3.38 trillion
Optionable: Optionable
Beta: 1.24

Social Links

Key Executives

Mr. Timothy D. Cook (Age 63)
CEO & Director
Comp: $16.24M
Mr. Luca Maestri (Age 61)
CFO & Senior VP
Comp: $4.61M
Mr. Jeffrey E. Williams (Age 60)
Chief Operating Officer
Comp: $4.64M
Ms. Katherine L. Adams (Age 60)
Senior VP, General Counsel & Secretary
Comp: $4.62M
Ms. Deirdre O'Brien (Age 57)
Senior Vice President of Retail
Comp: $4.61M
Mr. Chris Kondo
Senior Director of Corporate Accounting
Mr. James Wilson
Chief Technology Officer
Suhasini Chandramouli
Director of Investor Relations
Mr. Greg Joswiak
Senior Vice President of Worldwide Marketing
Mr. Adrian Perica (Age 50)
Head of Corporate Development

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Pros

Here are some ways that investors could benefit from investing in Apple:

Apple's stock price has shown consistent growth over the past year, reaching new highs.
The company continues to innovate with its latest products, such as the iPhone 15, maintaining its position as a market leader.
Apple's strong financial performance and solid balance sheet provide stability and potential for long-term growth.
Institutional investors and hedge funds have been increasing their holdings in Apple, indicating confidence in the company's future prospects.
Apple's diverse product portfolio, including smartphones, personal computers, tablets, wearables, and accessories, offers revenue streams from various sources.

Cons

Investors should be bearish about investing in Apple for these reasons:

Market competition in the tech industry is intense, with rivals constantly challenging Apple's market share and innovation.
Apple's heavy reliance on iPhone sales for a significant portion of its revenue exposes the company to risks associated with smartphone market fluctuations.
Global economic uncertainties and geopolitical tensions could impact Apple's international sales and supply chain operations.
Regulatory challenges and antitrust scrutiny pose potential risks to Apple's business practices and market dominance.
Investors need to consider the cyclical nature of the technology sector and potential market volatility that could affect Apple's stock performance.

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, June 22, 2024. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?: 36 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 1 sell rating, 10 hold ratings, 24 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.
What is Apple's stock price target for 2024?: 36 Wall Street analysts have issued 12-month price objectives for Apple's stock. Their AAPL share price targets range from $164.00 to $275.00. On average, they predict the company's share price to reach $215.71 in the next year. This suggests that the stock has a possible downside of 2.0%.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.
How have AAPL shares performed in 2024?: Apple's stock was trading at $192.53 at the beginning of 2024. Since then, AAPL stock has increased by 14.3% and is now trading at $220.12.
View the best growth stocks for 2024 here.
Are investors shorting Apple?: Apple saw a increase in short interest during the month of June. As of June 15th, there was short interest totaling 153,410,000 shares, an increase of 35.1% from the May 31st total of 113,520,000 shares. Based on an average trading volume of 67,950,000 shares, the short-interest ratio is currently 2.3 days.
View Apple's Short Interest.
When is Apple's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, August 1st 2024.
View our AAPL earnings forecast.
How were Apple's earnings last quarter?: Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Thursday, May, 2nd. The iPhone maker reported $1.53 EPS for the quarter, beating the consensus estimate of $1.51 by $0.02. The iPhone maker had revenue of $90.75 billion for the quarter, compared to the consensus estimate of $90.37 billion. Apple had a trailing twelve-month return on equity of 148.33% and a net margin of 26.31%. The firm's revenue was down 4.3% compared to the same quarter last year. During the same period last year, the company posted $1.52 EPS.
Read the conference call transcript.
How often does Apple pay dividends? What is the dividend yield for Apple?: Apple declared a quarterly dividend on Thursday, May 2nd. Stockholders of record on Monday, May 13th will be paid a dividend of $0.25 per share on Thursday, May 16th. This represents a $1.00 dividend on an annualized basis and a dividend yield of 0.45%. The ex-dividend date of this dividend is Friday, May 10th. This is a boost from the stock's previous quarterly dividend of $0.24.
Read our dividend analysis for AAPL.
Is Apple a good dividend stock?: Apple (NASDAQ:AAPL) pays an annual dividend of $1.00 per share and currently has a dividend yield of 0.47%. The company has been increasing its dividend for 13 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.55%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.53% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

What ETFs hold Apple's stock?: ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK), Direxion Daily AAPL Bull 2X Shares (AAPU), iShares U.S. Technology ETF (IYW), Fidelity MSCI Information Technology Index ETF (FTEC), Vanguard Information Technology ETF (VGT), Calvert US Large-Cap Diversity, Equity and Inclusion Index ETF (CDEI), Wahed FTSE USA Shariah ETF (HLAL) and Vanguard Mega Cap Growth ETF (MGK).
When did Apple's stock split?: Apple's stock split on the morning of Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were payable to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.
How will Apple's stock buyback program work?: Apple declared that its board has authorized a stock buyback program on Thursday, May 2nd 2024, which allows the company to repurchase $110,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization allows the company to purchase up to 3.9% of its shares through open market purchases. Shares repurchase programs are usually a sign that the company's board believes its shares are undervalued.
What is Tim Cook's approval rating as Apple's CEO?: 11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.
What other stocks do shareholders of Apple own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).
Who are Apple's major shareholders?: Apple's stock is owned by a number of retail and institutional investors. Top institutional investors include Massmutual Trust Co. FSB ADV (0.00%), Neville Rodie & Shaw Inc. (0.00%), Transcend Capital Advisors LLC (0.00%), Everence Capital Management Inc. (0.00%), Appleton Partners Inc. MA (0.00%) and Cullen Investment Group LTD. (0.00%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends.
How do I buy shares of Apple?: Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.
Does Apple have any subsidiaries?: The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More

This page (NASDAQ:AAPL) was last updated on 7/3/2024 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

Get Started with MarketBeat

	Read Your Daily Newsletter
	Check Out My MarketBeat
	Watch Our Tutorial Videos
	Add a Stock to Your Watchlist
	Set Up an Instant Alert
	View a Company's Profile Page
	View Our Financial Calendars
	View Today's Analyst Ratings

Apple (AAPL) Stock Price, News & Analysis

Apple MarketRank™ Stock Analysis

Overall MarketRank™

Analyst's Opinion

Consensus Rating

Amount of Analyst Coverage

Short Interest

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Change versus previous month

Dividend Strength

Dividend Yield

Dividend Growth

Dividend Coverage

Dividend Sustainability

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score

Environmental Sustainability

News and Social Media Coverage

News Sentiment

News Coverage This Week

Search Interest

MarketBeat Follows

Company Ownership

Insider Buying vs. Insider Selling

Percentage Held by Insiders

Percentage Held by Institutions

Earnings and Valuation

Earnings Growth

Price to Earnings Ratio vs. the Market

Price to Earnings Ratio vs. Sector

Price to Earnings Growth Ratio

Price to Book Value per Share Ratio

About Apple Stock (NASDAQ:AAPL)

AAPL Stock Price History

AAPL Stock News Headlines

Company Calendar

Industry, Sector and Symbol

Price Target and Rating

Profitability

Debt

Sales & Book Value

Miscellaneous

Social Links

Key Executives

Key Competitors

Insiders & Institutions

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Pros

Cons

AAPL Stock Analysis - Frequently Asked Questions

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Overall MarketRank^™