Apple (AAPL) Competitors $202.38 -5.19 (-2.50%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$202.28 -0.10 (-0.05%) As of 08/1/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DISShould you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS). Apple vs. Its Competitors Amazon.com Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Berkshire Hathaway Walt Disney Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends, media sentiment and valuation. Do institutionals and insiders believe in AMZN or AAPL? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 9.7% of Amazon.com shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Which has more risk & volatility, AMZN or AAPL? Amazon.com has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Do analysts recommend AMZN or AAPL? Amazon.com currently has a consensus price target of $262.45, indicating a potential upside of 22.21%. Apple has a consensus price target of $237.25, indicating a potential upside of 17.23%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts clearly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 1 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.02Apple 2 Sell rating(s) 11 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.57 Is AMZN or AAPL more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 172.48% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.54% 24.90% 11.44% Apple 24.30%172.48%31.58% Which has preferable earnings & valuation, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Apple is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.57$59.25B$6.1434.98Apple$400.37B7.55$93.74B$6.5930.71 Does the media refer more to AMZN or AAPL? In the previous week, Apple had 2 more articles in the media than Amazon.com. MarketBeat recorded 358 mentions for Apple and 356 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.96 beat Apple's score of 0.80 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 185 Very Positive mention(s) 70 Positive mention(s) 43 Neutral mention(s) 23 Negative mention(s) 5 Very Negative mention(s) Positive Apple 179 Very Positive mention(s) 52 Positive mention(s) 67 Neutral mention(s) 39 Negative mention(s) 5 Very Negative mention(s) Positive SummaryAmazon.com beats Apple on 9 of the 16 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition Export to ExcelMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$3.10T$807.44B$29.21B$9.53BDividend Yield0.50%3.13%3.09%4.08%P/E Ratio30.7118.0948.0923.80Price / Sales7.552.271,545.0088.08Price / Cash27.1812.3538.0757.96Price / Book53.6828.037.415.55Net Income$93.74B$25.62B$782.10M$259.03M7 Day Performance-5.38%-4.31%-3.63%-4.56%1 Month Performance-4.74%-0.28%-0.09%4.49%1 Year Performance-7.95%-1.91%52,642.36%18.05% Apple Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.9169 of 5 stars$202.38-2.5%$237.25+17.2%-7.3%$3.10T$400.37B30.71164,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionHigh Trading VolumeAMZNAmazon.com4.7636 of 5 stars$231.01-0.8%$255.21+10.5%+16.7%$2.45T$650.31B37.621,556,000Trending NewsEarnings ReportAnalyst ForecastOptions VolumeAnalyst RevisionGOOGAlphabet4.9392 of 5 stars$196.43+1.6%$215.19+9.5%+10.1%$2.38T$350.02B20.92190,200Trending NewsDividend AnnouncementGOOGLAlphabet4.5412 of 5 stars$195.75+1.6%$211.39+8.0%+10.8%$2.38T$350.02B20.85183,323Trending NewsDividend AnnouncementAnalyst ForecastMETAMeta Platforms4.1767 of 5 stars$700.00-2.5%$754.07+7.7%+50.7%$1.76T$164.50B27.3074,067Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionMSFTMicrosoft4.9437 of 5 stars$512.57+0.0%$555.86+8.4%+25.7%$3.81T$270.01B39.61228,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionNFLXNetflix4.6531 of 5 stars$1,168.75-0.5%$1,297.66+11.0%+85.4%$496.64B$39.00B49.8014,000Trending NewsNVDANVIDIA4.6446 of 5 stars$175.51-0.7%$181.22+3.3%+59.1%$4.28T$148.52B56.6236,000Trending NewsAnalyst ForecastInsider TradeGap DownTSLATesla4.2544 of 5 stars$321.20-1.3%$303.31-5.6%+39.6%$1.03T$92.72B185.66125,665Trending NewsAnalyst ForecastShort Interest ↑BRK.BBerkshire Hathaway0.6502 of 5 stars$476.72-1.0%$575.00+20.6%+9.5%$1.03T$415.78B12.71392,400DISWalt Disney4.7944 of 5 stars$119.93-0.4%$128.70+7.3%+25.3%$215.60B$91.36B24.53233,000Trending NewsUpcoming EarningsAnalyst Forecast Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersIs Elon's empire crumbling?The Tesla Shock Nobody Sees Coming While headlines scream "Tesla is doomed"... 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