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Apple (AAPL) Stock Forecast & Price Target

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$258.20 +2.93 (+1.15%)
(As of 12/24/2024 05:19 PM ET)

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
11
Buy
24

Based on 37 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 37 analysts, 2 have given a sell rating, 11 have given a hold rating, 23 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$236.78
-8.30% Downside
According to the 37 analysts' twelve-month price targets for Apple, the average price target is $236.78. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $180.00. The average price target represents a forecasted downside of -8.30% from the current price of $258.20.
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AAPL Analyst Ratings Over Time

TypeCurrent Forecast
12/26/23 to 12/25/24
1 Month Ago
11/26/23 to 11/25/24
3 Months Ago
9/27/23 to 9/26/24
1 Year Ago
12/26/22 to 12/26/23
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
23 Buy rating(s)
22 Buy rating(s)
23 Buy rating(s)
25 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
9 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$236.78$235.25$238.76$199.54
Forecasted Upside-8.30% Downside1.02% Upside4.94% Upside3.36% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Apple Stock vs. The Competition

TypeAppleComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.62
2.68
2.51
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside-8.30% Downside272.42% Upside13.49% Upside
News Sentiment Rating
Positive News

See Recent AAPL News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
12/13/2024Morgan Stanley
3 of 5 stars
 Reiterated RatingOverweight ➝ Overweight$273.00 ➝ $273.00+10.10%
12/10/2024Needham & Company LLC
2 of 5 stars
 Reiterated RatingBuy ➝ Buy$260.00 ➝ $260.00+5.37%
12/9/2024Wells Fargo & Company
3 of 5 stars
 Boost TargetBuy$275.00+13.24%
12/4/2024Bank of America
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 Boost TargetBuy$256.00+5.30%
12/2/2024UBS Group
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 Reiterated RatingNeutral$236.00-0.56%
11/29/2024Wedbush
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 Reiterated RatingOutperform ➝ Outperform$300.00 ➝ $300.00+27.28%
11/19/2024Moffett Nathanson
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C. Moffett
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Lower TargetNeutral$211.00 ➝ $202.00-11.90%
11/4/2024Loop Capital
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A. Baruah
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Lower TargetBuy$300.00 ➝ $275.00+24.28%
11/1/2024Barclays
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 Lower TargetUnderweight ➝ Underweight$186.00 ➝ $184.00-17.49%
11/1/2024Maxim Group
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 Boost TargetHold ➝ Hold$203.00 ➝ $215.00-4.83%
11/1/2024Rosenblatt Securities
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B. Crockett
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Boost TargetBuy ➝ Buy$261.00 ➝ $262.00+15.98%
10/25/2024KeyCorp
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B. Nispel
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DowngradeSector Weight ➝ Underweight$200.00-13.26%
10/23/2024Citigroup
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 Boost TargetBuy$185.00-19.23%
10/9/2024Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%
10/7/2024Jefferies Financial Group
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 DowngradeBuy ➝ Hold$205.00 ➝ $212.92-6.12%
10/1/2024Oppenheimer
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 Reiterated RatingBuy$250.00+7.30%
9/26/2024Evercore ISI
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 Reiterated RatingBuy$250.00+10.07%
9/25/2024New Street Research
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%
9/10/2024JPMorgan Chase & Co.
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 Reiterated RatingOverweight ➝ Overweight$265.00 ➝ $265.00+20.48%
9/9/2024Monness Crespi & Hardt
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 Reiterated RatingBuy$245.00+12.27%
8/28/2024Tigress Financial
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I. Feinseth
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Boost TargetStrong-Buy ➝ Strong-Buy$245.00 ➝ $295.00+29.66%
8/27/2024Melius Research
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B. Reitzes
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Reiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%
8/2/2024The Goldman Sachs Group
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 Boost TargetBuy ➝ Buy$265.00 ➝ $275.00+25.94%
7/29/2024TD Cowen
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 Boost TargetBuy ➝ Buy$220.00 ➝ $250.00+14.88%
7/26/2024Raymond James
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $250.00+14.11%
7/25/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%
7/17/2024Cfra
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 Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%
7/9/2024Piper Sandler Companies
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 Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%
6/21/2024Sanford C. Bernstein
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 Boost TargetOutperform ➝ Outperform$195.00 ➝ $240.00+14.46%
6/14/2024Erste Group Bank
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 UpgradeHold ➝ Buy
6/11/2024DA Davidson
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G. Luria
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UpgradeNeutral ➝ Buy$200.00 ➝ $230.00+19.10%
5/4/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%
5/3/2024Itau BBA Securities
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 UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%
3/28/2024DZ Bank
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 Reiterated RatingBuy ➝ Hold$180.00+3.86%
1/10/2024Redburn Partners
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 DowngradeNeutral$200.00+8.36%
1/10/2024Redburn Atlantic
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 DowngradeBuy ➝ Neutral$200.00+8.03%
9/15/2023Credit Suisse Group
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 Reiterated RatingOutperform ➝ Outperform$220.00+26.34%
7/24/2023Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy$180.00 ➝ $210.00+9.41%
6/5/202358.com
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 Reiterated RatingMaintains
6/2/202351job
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 Reiterated RatingMaintains
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5/17/2023Fundamental Research
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 Set TargetBuy$183.86+6.81%
5/5/2023Atlantic Securities
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 Boost TargetOverweight$180.00 ➝ $200.00+20.63%
2/3/2023Cowen
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 Lower TargetOutperform$200.00 ➝ $195.00+29.29%
1/20/2023National Bank Financial
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 Lower TargetOutperform$54.00-60.51%
1/3/2023BNP Paribas
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 DowngradeOutperform ➝ Neutral$140.00+7.75%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 08:10 AM ET.


Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, December 18, 2024. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Apple:

  • Apple's stock is currently trading at $248.13, reflecting a stable market position and potential for growth, making it an attractive option for investors looking for solid returns.
  • Recent analyst upgrades, such as Wells Fargo increasing their price target to $275.00 and maintaining a "buy" rating, indicate strong confidence in Apple's future performance.
  • The company has a robust market capitalization of $3.75 trillion, showcasing its significant presence and stability in the tech industry, which can provide a safety net for investors.
  • Apple's recent product launches, including the iPhone 15, continue to drive consumer interest and sales, contributing to revenue growth and enhancing brand loyalty.
  • With a price-to-earnings (P/E) ratio of 40.81, while high, it reflects investor confidence in future earnings growth, suggesting that the market expects Apple to continue performing well.

Apple
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Apple for these reasons:

  • Insider selling has been notable, with Chris Kondo selling 4,130 shares, representing a 21.13% decrease in their position, which may signal a lack of confidence among insiders.
  • Analysts have mixed ratings, with some downgrading Apple to a "hold" rating, indicating uncertainty about its short-term performance and potential volatility.
  • The company's debt-to-equity ratio of 1.51 suggests a higher level of debt compared to equity, which could pose risks if market conditions change or interest rates rise.
  • Despite a strong market presence, the stock has seen fluctuations, with a one-year high of $250.80 and a low of $164.07, indicating potential instability that could concern risk-averse investors.
  • With only 0.06% of the stock owned by corporate insiders, it raises questions about insider confidence and alignment with shareholder interests, which could affect long-term growth strategies.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $236.78, with a high forecast of $300.00 and a low forecast of $180.00.

37 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 11 hold ratings, 23 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted downside of -8.30% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 2 downgrades by analysts.

Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.62 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how AAPL compares to other companies.


This page (NASDAQ:AAPL) was last updated on 12/25/2024 by MarketBeat.com Staff
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