Apple (AAPL) News Today $232.81 +0.25 (+0.11%) As of 03:44 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Apple Up Today?Toggle Visibility of Why Is Apple Up Today?Apple Inc. (AAPL) shares are trading near $232.64, moving modestly on mixed news about product innovation, regulatory risks, and service expansions. Investors are weighing AI strategy updates, upcoming event catalysts, and European legal challenges. Key developments include: Positive Sentiment: Goldman Sachs and other brokers maintained a “Buy” rating on AAPL ahead of its September event, citing strong upgrade cycles and services momentum. Apple (AAPL) Buy Rating Maintained Ahead of Potential September Event Positive Sentiment: Apple is exploring integration of Google’s Gemini AI into Siri, potentially accelerating its AI capabilities and driving renewed device upgrades. Apple (AAPL) Explores Google Gemini AI for Siri Revamp Positive Sentiment: Apple struck a chip supply pact with TSMC to shield its production from potential U.S. tariffs, reinforcing its supply-chain resilience. Apple–TSMC Chip Pact Builds Firewall Against Trump's Tariffs Positive Sentiment: Apple plans to expand its music streaming service through partnerships with TuneIn’s 75 million users, intensifying its competition with Spotify. Apple Takes On Spotify, Expands Music Service To TuneIn's 75 Million Users: Report Positive Sentiment: Apple was one of four stocks driving the S&P 500’s historic run to a new high, underlining its market leadership. 4 Stocks Driving Most of The S&P 500's (VOO) Historic Run Positive Sentiment: An analyst projected that Apple shares could hit an all-time high if it proceeds with an acquisition of Perplexity AI, highlighting bullish M&A expectations. Apple Stock Could Hit An 'All-Time High' The Day It Does This, Says Analyst Neutral Sentiment: WhatsApp fixed a zero-click iOS/Mac bug that had been used to target Apple devices, underscoring ongoing security scrutiny. WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware Neutral Sentiment: Apple has underperformed the Nasdaq over the past year but analysts remain moderately optimistic about its near-term outlook. Is Apple Stock Underperforming the Nasdaq? Neutral Sentiment: Despite Warren Buffett reducing his Apple stake, Berkshire Hathaway still calls it a crown jewel, and Apple’s top-line growth is accelerating. As Warren Buffett Continues to Trim Apple Stake, Should Investors Be Worried? Neutral Sentiment: Apple, Google and Nvidia have deployed $430 billion in buybacks this year, though some worry innovation may be lagging. Apple, Google, Nvidia Unleash $430 Billion Buyback Blitz—But Is Innovation Falling Behind? Neutral Sentiment: Online chatter highlights anticipation for Apple’s September product launch, AI upgrades to Siri, and large U.S. manufacturing investments. Apple Inc. Stock (AAPL) Opinions on Upcoming Product Launch and AI Innovations Negative Sentiment: Critics say Apple’s “invisible” AI strategy leaves it behind peers, weighing on near-term growth expectations. Apple's 'Invisible' AI Strategy Weighs On Its Stock. What Worries Wall Street. Negative Sentiment: A UK court filing shows the Home Office continues to push Apple for a backdoor to iCloud data, adding regulatory uncertainty. Apple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access Negative Sentiment: A court record suggests U.K. officials sought broad access to Apple customers’ data beyond iCloud, fueling privacy concerns. Court Record Points to UK Push for Wide Access to Apple (APPL) Customers’ Data Negative Sentiment: Apple warns that a proposed shake-up of the U.K. mobile market could harm users and developers, highlighting legal headwinds. Apple says UK mobile market shake-up could harm users and developers Negative Sentiment: Apple is disputing the U.K. Competition and Markets Authority’s probe into its App Store policies, risking fines or mandated changes. Apple disputes UK competition watchdog over App Store probe Negative Sentiment: Loop Capital cut its AAPL price target to $226 and maintained a “Hold” rating, citing valuation concerns. Loop Capital Lowers Price Target on Apple (AAPL) to $226, Maintains Hold Posted 2m agoAI Generated. May Contain Errors. AAPL Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware2 hours ago | techcrunch.comTSenator Sheldon Whitehouse has filed a new financial disclosure - here’s what we see2 hours ago | quiverquant.comQApple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access3 hours ago | cnet.com4 Stocks Driving Most of The S&P 500's (VOO) Historic Run4 hours ago | 247wallst.comIs Apple Stock a Buy Now?4 hours ago | fool.comMassive News for Apple Stock InvestorsAugust 29 at 10:30 AM | fool.comIs Apple Stock Underperforming the Nasdaq?August 29 at 10:10 AM | barchart.comApple's 'Invisible' AI Strategy Weighs On Its Stock. What Worries Wall Street.August 29 at 9:11 AM | investors.comAs Warren Buffett Continues to Trim Apple Stake, Should Investors Be Worried?August 29 at 8:11 AM | fool.comCourt Record Points to UK Push for Wide Access to Apple (APPL) Customers’ DataAugust 29 at 7:10 AM | tipranks.comApple: Building A Bull Case Is As Easy As A-B-Gen Z!August 29 at 5:51 AM | seekingalpha.comWealthTrust Asset Management LLC Buys 4,088 Shares of Apple Inc. $AAPLAugust 29 at 3:06 AM | marketbeat.comAustin Wealth Management LLC Buys 2,617 Shares of Apple Inc. $AAPLAugust 29 at 3:06 AM | marketbeat.comApple Inc. $AAPL Position Lowered by Callahan Advisors LLCAugust 29 at 3:06 AM | marketbeat.comApple Inc. $AAPL Stock Position Decreased by Barry Investment Advisors LLCAugust 29 at 3:05 AM | marketbeat.comGreater Midwest Financial Group LLC Has $10.67 Million Position in Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comApple Inc. $AAPL Stock Holdings Lessened by Freedom Day Solutions LLCAugust 29 at 3:05 AM | marketbeat.comApple Inc. $AAPL Position Lessened by WESPAC Advisors LLCAugust 29 at 3:05 AM | marketbeat.comApple Inc. $AAPL is Sage Rhino Capital LLC's 9th Largest PositionAugust 29 at 3:05 AM | marketbeat.comCountry Club Bank Sells 2,547 Shares of Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comApple Inc. $AAPL Stock Position Cut by Fingerlakes Wealth Management Inc.August 29 at 3:05 AM | marketbeat.comCroban Buys Shares of 4,815 Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comCrosspoint Financial LLC Invests $281,000 in Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comAde LLC Reduces Stock Position in Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comXponance Inc. Buys 8,781 Shares of Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comFonville Wealth Management LLC Has $5.89 Million Stock Holdings in Apple Inc. $AAPLAugust 29 at 3:05 AM | marketbeat.comApple Inc. $AAPL is Fidelis Capital Partners LLC's 2nd Largest PositionAugust 29 at 3:05 AM | marketbeat.comApple (AAPL) Buy Rating Maintained Ahead of Potential September EventAugust 29 at 2:50 AM | finance.yahoo.comApple (AAPL) Explores Google Gemini AI for Siri RevampAugust 29 at 2:32 AM | finance.yahoo.com4chan Sues UK Regulator Over Online Safety Law After Trump Administration Pressure Forces UK To Drop Apple Encryption BackdoorAugust 28 at 12:30 AM | benzinga.comUK sought broad access to Apple customers’ data, court filing showsAugust 28 at 12:11 AM | ft.comBest Fitness Stocks To Research - August 27thAugust 28 at 5:07 PM | marketbeat.comPromising Music Stocks To Watch Now - August 27thAugust 28 at 5:07 PM | marketbeat.comA Small Cap In A Big Cap's ClothingAugust 28 at 4:16 PM | seekingalpha.comApple, Google, Nvidia Unleash $430 Billion Buyback Blitz—But Is Innovation Falling Behind?August 28 at 3:50 PM | benzinga.comApple, Google, Nvidia Unleash $430 Billion Buyback Blitz—But Is Innovation Falling Behind?August 28 at 3:31 PM | benzinga.comDear Apple Stock Fans, Mark Your Calendars for September 9August 28 at 3:10 PM | barchart.comLooking for Exposure to Apple Stock (AAPL)? Here’s How to Buy Without the RiskAugust 28 at 2:50 PM | tipranks.comApple–TSMC Chip Pact Builds Firewall Against Trump's TariffsAugust 28 at 2:11 PM | benzinga.comApple Inc. Stock (AAPL) Opinions on Upcoming Product Launch and AI InnovationsAugust 28 at 1:50 PM | quiverquant.comQEvercore ISI Reiterates Outperform on Apple (AAPL) With $250 PTAugust 28 at 12:11 PM | insidermonkey.comEvercore ISI Reiterates Outperform on Apple (AAPL) With $250 PTAugust 28 at 11:11 AM | finance.yahoo.comWhat's Going on With Apple Stock?August 28 at 10:10 AM | fool.comBest Stocks to Buy: Amazon Stock vs. Apple StockAugust 28 at 10:10 AM | fool.comStream More, Save More: Rogers Xfinity Brings Netflix, Disney+ and Apple TV+ Together in One PlanAugust 28 at 9:11 AM | financialpost.comFApple, FTAI Aviation, Coeur Mining And An Energy Stock: CNBC's 'Final Trades'August 28 at 8:51 AM | benzinga.comApple Stock Could Hit An 'All-Time High' The Day It Does This, Says AnalystAugust 28 at 7:50 AM | benzinga.comLoop Capital Lowers Price Target on Apple (AAPL) to $226, Maintains HoldAugust 28 at 7:30 AM | finance.yahoo.comApple says UK mobile market shake-up could harm users and developersAugust 28 at 7:30 AM | reuters.comApple Takes On Spotify, Expands Music Service To TuneIn's 75 Million Users: ReportAugust 28 at 4:30 AM | benzinga.com Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. 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