Amazon.com (AMZN) Competitors $220.90 +1.39 (+0.63%) Closing price 04:00 PM EasternExtended Trading$220.72 -0.18 (-0.08%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, media sentiment, analyst recommendations, institutional ownership and risk. Is AMZN or AAPL more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.54% 23.84% 11.14% Apple 24.30%170.91%31.94% Does the media prefer AMZN or AAPL? In the previous week, Amazon.com had 29 more articles in the media than Apple. MarketBeat recorded 270 mentions for Amazon.com and 241 mentions for Apple. Apple's average media sentiment score of 1.02 beat Amazon.com's score of 0.90 indicating that Apple is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 159 Very Positive mention(s) 45 Positive mention(s) 34 Neutral mention(s) 24 Negative mention(s) 4 Very Negative mention(s) Positive Apple 149 Very Positive mention(s) 25 Positive mention(s) 26 Neutral mention(s) 16 Negative mention(s) 5 Very Negative mention(s) Positive Do institutionals & insiders have more ownership in AMZN or AAPL? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 10.8% of Amazon.com shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Do analysts recommend AMZN or AAPL? Amazon.com currently has a consensus target price of $266.26, indicating a potential upside of 20.53%. Apple has a consensus target price of $247.49, indicating a potential downside of 3.58%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts clearly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 1 Hold rating(s) 47 Buy rating(s) 3 Strong Buy rating(s) 3.04Apple 2 Sell rating(s) 13 Hold rating(s) 15 Buy rating(s) 3 Strong Buy rating(s) 2.58 Which has more risk & volatility, AMZN or AAPL? Amazon.com has a beta of 1.28, meaning that its share price is 28% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the S&P 500. Which has preferable earnings & valuation, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.69$59.25B$6.5633.67Apple$408.63B9.32$93.74B$6.5938.95 SummaryAmazon.com and Apple tied by winning 8 of the 16 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.36T$75.83B$27.47B$10.62BDividend YieldN/A1.17%172.46%4.69%P/E Ratio33.6729.6520.0327.13Price / Sales3.6936.589.68205.87Price / Cash20.7638.5917.7131.10Price / Book8.199.525.186.67Net Income$59.25B$2.25B$914.89M$276.23M7 Day Performance-0.57%0.97%-0.38%3.31%1 Month Performance-4.92%6.08%2.09%10.76%1 Year Performance18.44%56.64%15.42%33.58% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.8689 of 5 stars$220.90+0.6%$266.26+20.5%+17.7%$2.34T$637.96B33.671,556,000Trending NewsAnalyst ForecastInsider TradeAAPLApple4.6072 of 5 stars$253.93-0.6%$245.66-3.3%+13.8%$3.77T$391.04B38.55164,000Trending NewsAnalyst DowngradeInsider TradeAnalyst RevisionGOOGAlphabet4.5321 of 5 stars$248.89+0.7%$230.35-7.4%+46.2%$3.01T$350.02B26.54190,200Trending NewsGOOGLAlphabet3.6986 of 5 stars$248.46+0.8%$233.44-6.0%+46.9%$3.01T$350.02B26.49183,323Trending NewsMETAMeta Platforms4.4678 of 5 stars$747.08+0.4%$826.05+10.6%+19.2%$1.88T$164.50B27.0474,067Trending NewsMSFTMicrosoft4.9391 of 5 stars$514.75+0.6%$614.45+19.4%+24.3%$3.83T$281.72B37.76228,000Trending NewsAnalyst ForecastNFLXNetflix4.6217 of 5 stars$1,220.86+0.8%$1,328.87+8.8%+60.3%$520.05B$39.00B52.1514,000Analyst ForecastNVDANVIDIA4.8931 of 5 stars$183.36-89.7%$209.82+14.4%+50.2%$4.45T$130.50B52.1536,000Trending NewsAnalyst ForecastTSLATesla4.144 of 5 stars$443.16+0.6%$332.33-25.0%+71.9%$1.48T$97.69B256.57125,665Trending NewsAnalyst ForecastAnalyst RevisionGap UpDISWalt Disney4.8264 of 5 stars$114.35+0.8%$131.18+14.7%+18.2%$205.43B$91.36B17.91233,000Trending NewsAnalyst DowngradeAnalyst RevisionWMTWalmart4.5685 of 5 stars$102.99-0.2%$112.38+9.1%+26.2%$820.90B$680.99B38.712,100,000Positive News Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 10/6/2025 by MarketBeat.com Staff From Our PartnersNvidia Times 1,000,000Nvidia’s latest AI chip is a $25,000 powerhouse — with 80 billion transistors and the ability to perform 60 tr...Paradigm Press | SponsoredElon’s Out 🚫. 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