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Amazon.com (AMZN) Competitors

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$181.93 -2.94 (-1.59%)
As of 04/14/2025 03:58 PM Eastern

AMZN vs. NFLX, BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, CPNG, and CDW

Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Netflix (NFLX), Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Coupang (CPNG), and CDW (CDW).

Amazon.com vs.

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, community ranking, media sentiment, dividends, profitability and analyst recommendations.

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$39.00B10.21$8.71B$19.8346.96
Amazon.com$637.96B3.02$59.25B$5.5332.90

Amazon.com received 1898 more outperform votes than Netflix when rated by MarketBeat users. However, 64.94% of users gave Netflix an outperform vote while only 59.21% of users gave Amazon.com an outperform vote.

CompanyUnderperformOutperform
NetflixOutperform Votes
2950
64.94%
Underperform Votes
1593
35.06%
Amazon.comOutperform Votes
4848
59.21%
Underperform Votes
3340
40.79%

In the previous week, Amazon.com had 254 more articles in the media than Netflix. MarketBeat recorded 362 mentions for Amazon.com and 108 mentions for Netflix. Netflix's average media sentiment score of 0.86 beat Amazon.com's score of 0.68 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
58 Very Positive mention(s)
10 Positive mention(s)
28 Neutral mention(s)
3 Negative mention(s)
5 Very Negative mention(s)
Positive
Amazon.com
193 Very Positive mention(s)
45 Positive mention(s)
53 Neutral mention(s)
53 Negative mention(s)
7 Very Negative mention(s)
Positive

80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.8% of Netflix shares are owned by company insiders. Comparatively, 10.8% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Netflix has a net margin of 22.34% compared to Amazon.com's net margin of 9.29%. Netflix's return on equity of 38.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix22.34% 38.32% 17.09%
Amazon.com 9.29%24.25%10.55%

Netflix currently has a consensus price target of $1,017.31, suggesting a potential upside of 9.24%. Amazon.com has a consensus price target of $253.56, suggesting a potential upside of 39.37%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
0 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.78
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
44 Buy rating(s)
1 Strong Buy rating(s)
2.98

Netflix has a beta of 1.55, meaning that its stock price is 55% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500.

Summary

Netflix beats Amazon.com on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comCatalog & mail IndustryRetail SectorNASDAQ Exchange
Market Cap$1.93T$63.24B$23.21B$7.58B
Dividend YieldN/A4.10%170.23%4.33%
P/E Ratio32.9014.2121.6317.78
Price / Sales3.020.984.0394.47
Price / Cash20.4931.1419.4134.64
Price / Book6.744.585.593.99
Net Income$59.25B$2.05B$781.29M$247.24M
7 Day Performance6.60%3.87%5.94%8.29%
1 Month Performance-8.09%-10.64%-4.41%-5.37%
1 Year Performance-0.92%-11.74%0.89%-0.24%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.9244 of 5 stars
$181.93
-1.6%
$253.56
+39.4%
-2.3%$1.93T$637.96B32.901,541,000Analyst Forecast
NFLX
Netflix
3.9685 of 5 stars
$863.45
+0.9%
$1,023.74
+18.6%
+49.5%$368.50B$39.00B43.4414,000Upcoming Earnings
BKNG
Booking
4.4306 of 5 stars
$4,235.72
-1.1%
$5,374.90
+26.9%
+29.0%$138.62B$23.74B24.4124,300Gap Up
EXPE
Expedia Group
4.9834 of 5 stars
$136.58
-3.7%
$191.43
+40.2%
+14.4%$17.55B$13.69B15.0516,500Positive News
Gap Up
TRIP
Tripadvisor
4.1679 of 5 stars
$11.15
-4.6%
$17.57
+57.6%
-56.2%$1.56B$1.84B557.133,100Positive News
Gap Up
GRPN
Groupon
2.3831 of 5 stars
$16.80
-1.1%
$17.75
+5.6%
+82.6%$667.71M$492.56M32.893,680Gap Up
FLWS
1-800-FLOWERS.COM
2.9443 of 5 stars
$5.50
-1.7%
$7.50
+36.3%
-39.2%$349.81M$1.76B-50.004,700Insider Trade
Short Interest ↓
Positive News
Gap Down
PETS
PetMed Express
0.8162 of 5 stars
$3.30
-6.1%
$3.50
+6.2%
-27.4%$68.08M$247.01M329.93210Upcoming Earnings
PRTS
CarParts.com
3.2289 of 5 stars
$0.86
-0.6%
$1.93
+124.0%
-42.8%$50.31M$588.85M-1.601,530Short Interest ↑
CPNG
Coupang
3.9702 of 5 stars
$19.48
-2.9%
$29.17
+49.8%
+1.4%$35.15B$30.27B34.1568,000News Coverage
Positive News
CDW
CDW
4.7025 of 5 stars
$142.17
-1.6%
$235.50
+65.7%
-37.5%$18.76B$21.00B17.7715,100Analyst Forecast
Positive News
Gap Up
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This page (NASDAQ:AMZN) was last updated on 4/15/2025 by MarketBeat.com Staff
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