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Amazon.com (AMZN) Competitors

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$222.88 -3.75 (-1.65%)
Closing price 02/20/2025 04:00 PM Eastern
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$223.27 +0.39 (+0.18%)
As of 02/20/2025 08:00 PM Eastern
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AMZN vs. NFLX, BKNG, EXPE, TRIP, FLWS, GRPN, PETS, PRTS, CDW, and VIPS

Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Netflix (NFLX), Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), 1-800-FLOWERS.COM (FLWS), Groupon (GRPN), PetMed Express (PETS), CarParts.com (PRTS), CDW (CDW), and Vipshop (VIPS).

Amazon.com vs.

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, community ranking, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and earnings.

In the previous week, Amazon.com had 95 more articles in the media than Netflix. MarketBeat recorded 234 mentions for Amazon.com and 139 mentions for Netflix. Netflix's average media sentiment score of 0.98 beat Amazon.com's score of 0.97 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
98 Very Positive mention(s)
13 Positive mention(s)
18 Neutral mention(s)
3 Negative mention(s)
7 Very Negative mention(s)
Positive
Amazon.com
157 Very Positive mention(s)
33 Positive mention(s)
22 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive

Netflix presently has a consensus price target of $1,021.70, indicating a potential downside of 0.28%. Amazon.com has a consensus price target of $260.74, indicating a potential upside of 16.99%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
0 Sell rating(s)
9 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.77
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
42 Buy rating(s)
1 Strong Buy rating(s)
2.98

Netflix has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500.

Netflix has a net margin of 22.34% compared to Amazon.com's net margin of 9.29%. Netflix's return on equity of 38.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix22.34% 38.32% 17.09%
Amazon.com 9.29%24.25%10.55%

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$39.00B11.24$8.71B$19.8351.67
Amazon.com$637.96B3.70$59.25B$5.5340.30

80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.8% of Netflix shares are owned by insiders. Comparatively, 10.8% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Amazon.com received 1890 more outperform votes than Netflix when rated by MarketBeat users. However, 64.92% of users gave Netflix an outperform vote while only 59.15% of users gave Amazon.com an outperform vote.

CompanyUnderperformOutperform
NetflixOutperform Votes
2943
64.92%
Underperform Votes
1590
35.08%
Amazon.comOutperform Votes
4833
59.15%
Underperform Votes
3338
40.85%

Summary

Netflix beats Amazon.com on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comCatalog & mail IndustryRetail SectorNASDAQ Exchange
Market Cap$2.36T$110.39B$26.04B$9.14B
Dividend YieldN/A3.67%172.67%3.98%
P/E Ratio40.3020.22119.9719.11
Price / Sales3.700.773.25120.63
Price / Cash21.4431.4821.9338.24
Price / Book8.265.575.985.12
Net Income$59.25B$2.88B$770.08M$245.96M
7 Day Performance-3.25%-2.74%-0.58%-0.56%
1 Month Performance-1.35%5.54%1.62%0.39%
1 Year Performance33.40%1.76%10.23%15.35%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.9137 of 5 stars
$222.88
-1.7%
$260.74
+17.0%
+33.4%$2.36T$637.96B40.301,556,000Insider Trade
Positive News
NFLX
Netflix
4.4022 of 5 stars
$1,058.60
+1.4%
$1,021.70
-3.5%
+78.1%$452.83B$39.00B53.3814,000
BKNG
Booking
4.1759 of 5 stars
$5,044.40
+0.7%
$5,044.43
+0.0%
+35.6%$166.97B$21.37B34.2323,600Earnings Report
Analyst Upgrade
News Coverage
Positive News
EXPE
Expedia Group
4.792 of 5 stars
$202.38
-0.4%
$192.64
-4.8%
+50.8%$25.98B$13.69B22.3617,100Insider Trade
TRIP
Tripadvisor
3.134 of 5 stars
$17.81
+0.3%
$17.50
-1.7%
-38.7%$2.48B$1.79B77.442,845Earnings Report
Analyst Forecast
News Coverage
Gap Down
FLWS
1-800-FLOWERS.COM
1.1713 of 5 stars
$9.09
+6.4%
$7.50
-17.5%
-21.0%$578.12M$1.83B-82.644,000Analyst Forecast
Positive News
GRPN
Groupon
4.2006 of 5 stars
$12.83
+0.8%
$17.00
+32.5%
-28.0%$510.25M$514.91M25.162,213
PETS
PetMed Express
1.2183 of 5 stars
$4.25
-4.9%
$3.50
-17.6%
-15.0%$87.81M$281.06M-70.83210
PRTS
CarParts.com
3.4148 of 5 stars
$1.10
-0.9%
$1.60
+45.5%
-62.0%$63.14M$675.73M-2.041,695
CDW
CDW
4.6723 of 5 stars
$189.39
+1.0%
$242.67
+28.1%
-20.3%$25.24B$21.00B23.7610,900Dividend Announcement
Positive News
VIPS
Vipshop
4.1287 of 5 stars
$15.34
-0.9%
$17.50
+14.1%
-12.6%$7.87B$15.90B7.3414,638Upcoming Earnings

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This page (NASDAQ:AMZN) was last updated on 2/21/2025 by MarketBeat.com Staff
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