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Amazon.com (AMZN) Competitors

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$201.36 +0.23 (+0.11%)
Closing price 03/27/2025 04:00 PM Eastern
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$200.97 -0.39 (-0.19%)
As of 03/27/2025 08:00 PM Eastern
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AMZN vs. NFLX, BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, CPNG, and CDW

Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Netflix (NFLX), Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Coupang (CPNG), and CDW (CDW).

Amazon.com vs.

Amazon.com (NASDAQ:AMZN) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, earnings, media sentiment, institutional ownership, community ranking, risk and dividends.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 10.8% of Amazon.com shares are held by company insiders. Comparatively, 1.8% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Netflix has a net margin of 22.34% compared to Amazon.com's net margin of 9.29%. Netflix's return on equity of 38.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com9.29% 24.25% 10.55%
Netflix 22.34%38.32%17.09%

Amazon.com has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500.

Amazon.com received 1889 more outperform votes than Netflix when rated by MarketBeat users. However, 64.93% of users gave Netflix an outperform vote while only 59.15% of users gave Amazon.com an outperform vote.

CompanyUnderperformOutperform
Amazon.comOutperform Votes
4835
59.15%
Underperform Votes
3339
40.85%
NetflixOutperform Votes
2946
64.93%
Underperform Votes
1591
35.07%

Amazon.com currently has a consensus target price of $260.65, suggesting a potential upside of 29.45%. Netflix has a consensus target price of $1,021.02, suggesting a potential upside of 4.54%. Given Amazon.com's stronger consensus rating and higher possible upside, equities analysts plainly believe Amazon.com is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
42 Buy rating(s)
1 Strong Buy rating(s)
2.98
Netflix
0 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.78

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$637.96B3.34$59.25B$5.5336.41
Netflix$39.00B10.71$8.71B$19.8349.25

In the previous week, Amazon.com had 82 more articles in the media than Netflix. MarketBeat recorded 204 mentions for Amazon.com and 122 mentions for Netflix. Amazon.com's average media sentiment score of 0.97 beat Netflix's score of 0.90 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
136 Very Positive mention(s)
17 Positive mention(s)
35 Neutral mention(s)
13 Negative mention(s)
2 Very Negative mention(s)
Positive
Netflix
77 Very Positive mention(s)
10 Positive mention(s)
22 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Amazon.com and Netflix tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comCatalog & mail IndustryRetail SectorNASDAQ Exchange
Market Cap$2.13T$72.22B$24.73B$8.06B
Dividend YieldN/A3.74%171.17%4.01%
P/E Ratio36.4117.2023.8019.03
Price / Sales3.341.543.9393.17
Price / Cash20.4933.3519.4934.64
Price / Book7.465.135.654.33
Net Income$59.25B$2.13B$784.47M$247.06M
7 Day Performance2.62%2.23%1.50%-0.37%
1 Month Performance-5.16%-6.63%-3.22%-3.85%
1 Year Performance11.63%-0.80%-2.51%1.27%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.9362 of 5 stars
$201.36
+0.1%
$260.65
+29.4%
+12.0%$2.13T$637.96B36.411,541,000
NFLX
Netflix
4.0735 of 5 stars
$964.49
+0.4%
$1,016.78
+5.4%
+59.2%$412.57B$39.00B48.6414,000Analyst Forecast
Insider Trade
BKNG
Booking
4.4759 of 5 stars
$4,723.28
+2.3%
$5,370.43
+13.7%
+29.4%$154.99B$23.74B27.3024,300Analyst Upgrade
Positive News
EXPE
Expedia Group
4.8632 of 5 stars
$175.88
+1.2%
$193.43
+10.0%
+21.6%$22.66B$13.69B19.4316,500Positive News
TRIP
Tripadvisor
3.8424 of 5 stars
$14.98
+0.6%
$17.57
+17.3%
-47.3%$2.10B$1.84B749.372,845
GRPN
Groupon
2.6364 of 5 stars
$18.08
+5.8%
$17.75
-1.8%
+46.9%$719.78M$492.56M35.453,680Options Volume
FLWS
1-800-FLOWERS.COM
2.3109 of 5 stars
$5.95
+2.6%
$7.50
+26.1%
-45.4%$378.43M$1.76B-54.094,700Insider Trade
Positive News
PETS
PetMed Express
0.6798 of 5 stars
$4.16
-2.1%
$3.50
-15.9%
-12.4%$85.93M$247.01M416.42210Positive News
PRTS
CarParts.com
3.5328 of 5 stars
$1.00
+4.1%
$1.93
+93.3%
-37.0%$57.40M$611.71M-1.851,530Earnings Report
Short Interest ↓
Gap Up
CPNG
Coupang
3.4332 of 5 stars
$23.68
+1.5%
$29.17
+23.2%
+33.5%$42.75B$30.27B41.5478,000Positive News
CDW
CDW
4.7615 of 5 stars
$169.89
+2.6%
$235.50
+38.6%
-36.5%$22.51B$21.00B21.3215,100Short Interest ↓
Positive News
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This page (NASDAQ:AMZN) was last updated on 3/28/2025 by MarketBeat.com Staff
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