AMZN vs. NFLX, BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, BABA, and PDD
Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Netflix (NFLX), Booking (BKNG), Expedia Group (EXPE), TripAdvisor (TRIP), Groupon (GRPN), 1-800 FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Alibaba Group (BABA), and PDD (PDD).
Amazon.com vs. Its Competitors
Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap internet retail companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, analyst recommendations, media sentiment, valuation and profitability.
80.9% of Netflix shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 1.4% of Netflix shares are held by company insiders. Comparatively, 9.7% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Netflix presently has a consensus price target of $1,182.58, indicating a potential downside of 8.70%. Amazon.com has a consensus price target of $245.60, indicating a potential upside of 10.07%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Netflix.
In the previous week, Amazon.com had 120 more articles in the media than Netflix. MarketBeat recorded 268 mentions for Amazon.com and 148 mentions for Netflix. Netflix's average media sentiment score of 1.03 beat Amazon.com's score of 0.86 indicating that Netflix is being referred to more favorably in the media.
Netflix has a beta of 1.59, meaning that its stock price is 59% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.33, meaning that its stock price is 33% more volatile than the S&P 500.
Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.
Netflix has a net margin of 23.07% compared to Amazon.com's net margin of 10.14%. Netflix's return on equity of 39.61% beat Amazon.com's return on equity.
Summary
Netflix beats Amazon.com on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Amazon.com Competitors List
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This page (NASDAQ:AMZN) was last updated on 7/4/2025 by MarketBeat.com Staff
