Amazon.com (AMZN) Competitors $214.75 -19.36 (-8.27%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$215.08 +0.32 (+0.15%) As of 08/1/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AMZN vs. AAPL, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, DIS, and WMTShould you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Walt Disney (DIS), and Walmart (WMT). Amazon.com vs. Its Competitors Apple Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Walt Disney Walmart Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, dividends, media sentiment, valuation, profitability, institutional ownership, risk and analyst recommendations. Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 172.48% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 172.48% 31.58% Amazon.com 10.54%24.90%11.44% Which has better valuation & earnings, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Apple is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$400.37B7.55$93.74B$6.5930.71Amazon.com$637.96B3.57$59.25B$6.1434.98 Does the media refer more to AAPL or AMZN? In the previous week, Apple had 4 more articles in the media than Amazon.com. MarketBeat recorded 374 mentions for Apple and 370 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.96 beat Apple's score of 0.80 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 195 Very Positive mention(s) 52 Positive mention(s) 67 Neutral mention(s) 39 Negative mention(s) 5 Very Negative mention(s) Positive Amazon.com 200 Very Positive mention(s) 69 Positive mention(s) 43 Neutral mention(s) 23 Negative mention(s) 5 Very Negative mention(s) Positive Do analysts prefer AAPL or AMZN? Apple presently has a consensus price target of $237.25, suggesting a potential upside of 17.23%. Amazon.com has a consensus price target of $262.45, suggesting a potential upside of 22.21%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 11 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.57Amazon.com 0 Sell rating(s) 1 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.02 Do institutionals and insiders hold more shares of AAPL or AMZN? 67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 9.7% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Which has more volatility and risk, AAPL or AMZN? Apple has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500. SummaryAmazon.com beats Apple on 9 of the 16 factors compared between the two stocks. Get Amazon.com News Delivered to You Automatically Sign up to receive the latest news and ratings for AMZN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AMZN vs. The Competition Export to ExcelMetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$2.49T$74.69B$26.87B$9.53BDividend YieldN/A2.38%177.15%4.08%P/E Ratio32.7431.3327.8223.80Price / Sales3.5736.668.4688.12Price / Cash22.14289.6453.6657.96Price / Book7.967.365.435.55Net Income$59.25B$2.26B$880.44M$259.03M7 Day Performance-7.21%-6.82%-5.16%-4.56%1 Month Performance-2.35%2.08%-2.39%4.49%1 Year Performance27.90%55.90%17.99%18.05% Amazon.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AMZNAmazon.com4.7636 of 5 stars$214.75-8.3%$262.45+22.2%+16.7%$2.49T$637.96B32.741,556,000Trending NewsEarnings ReportAnalyst ForecastOptions VolumeAnalyst RevisionGap DownHigh Trading VolumeAAPLApple4.9169 of 5 stars$213.88+0.1%$234.94+9.8%-7.3%$3.19T$391.04B33.31164,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionGOOGAlphabet4.9391 of 5 stars$194.08+0.5%$215.19+10.9%+10.1%$2.36T$350.02B20.67190,200Trending NewsDividend AnnouncementGOOGLAlphabet4.5412 of 5 stars$193.18+0.5%$211.32+9.4%+10.8%$2.34T$350.02B20.57183,323Trending NewsDividend AnnouncementAnalyst ForecastMETAMeta Platforms4.1767 of 5 stars$712.68-0.3%$752.33+5.6%+50.7%$1.79T$164.50B27.8074,067Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionMSFTMicrosoft4.9437 of 5 stars$513.71+0.6%$551.21+7.3%+25.7%$3.82T$245.12B39.70228,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionNFLXNetflix4.6531 of 5 stars$1,180.490.0%$1,297.66+9.9%+85.4%$501.63B$39.00B50.3014,000Trending NewsNVDANVIDIA4.6446 of 5 stars$173.50-0.1%$181.22+4.4%+59.1%$4.23T$130.50B55.9736,000Trending NewsAnalyst ForecastInsider TradeGap DownTSLATesla4.2544 of 5 stars$316.06+3.5%$302.75-4.2%+39.6%$1.02T$97.69B182.69125,665Trending NewsAnalyst ForecastShort Interest ↑DISWalt Disney4.7944 of 5 stars$121.44-0.4%$128.13+5.5%+25.3%$218.32B$91.36B24.83233,000Trending NewsUpcoming EarningsAnalyst ForecastWMTWalmart4.494 of 5 stars$97.45+0.9%$106.67+9.5%+41.0%$777.72B$680.99B41.652,100,000Trending NewsShort Interest ↑ Related Companies and Tools Related Companies AAPL Competitors GOOG Competitors GOOGL Competitors META Competitors MSFT Competitors NFLX Competitors NVDA Competitors TSLA Competitors DIS Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AMZN) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersBuffett to put 90% of his money in this one stock?CPA and CFA says you have WAY too many stocks - just buy these 3 After years working at the biggest accoun...Altimetry | SponsoredHe Called Nvidia at $1.10. 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