Amazon.com (AMZN) Stock Forecast & Price Target

$225.06 +0.14 (+0.06%)

(As of 05:45 PM ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 44 Analyst Ratings

Sell
0

Hold
2

Buy
42

Based on 44 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 44 analysts, 2 have given a hold rating, 41 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$243.00
7.97% Upside

According to the 44 analysts' twelve-month price targets for Amazon.com, the average price target is $243.00. The highest price target for AMZN is $290.00, while the lowest price target for AMZN is $186.00. The average price target represents a forecasted upside of 7.97% from the current price of $225.06.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 12/24/23 to 12/23/24	1 Month Ago 11/24/23 to 11/23/24	3 Months Ago 9/25/23 to 9/24/24	1 Year Ago 12/24/22 to 12/24/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	41 Buy rating(s)	40 Buy rating(s)	40 Buy rating(s)	42 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$243.00	$235.77	$222.84	$171.59
Forecasted Upside	7.97% Upside	19.61% Upside	14.89% Upside	11.84% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Buy	Buy

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AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.98	2.50	2.51
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	7.56% Upside	30.31% Upside	15.08% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/20/2024	Tigress Financial 3 of 5 stars		Boost Target	Buy ➝ Buy	$245.00 ➝ $290.00	+31.21%
12/18/2024	Sanford C. Bernstein 3 of 5 stars		Boost Target	Outperform ➝ Outperform	$235.00 ➝ $265.00	+15.12%
12/18/2024	JPMorgan Chase & Co. 3 of 5 stars		Boost Target	Overweight ➝ Overweight	$250.00 ➝ $280.00	+21.13%
12/16/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$230.00 ➝ $264.00	+15.00%
12/16/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Outperform ➝ Market Outperform	$285.00 ➝ $285.00	+23.98%
12/16/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $275.00	+20.90%
Get the Latest News and Ratings for AMZN and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Amazon.com and its competitors with MarketBeat's FREE daily newsletter.
12/13/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$220.00 ➝ $260.00	+13.55%
12/12/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $265.00	+15.18%
12/10/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+15.00%
12/10/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$250.00 ➝ $250.00	+10.58%
12/9/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $250.00	+10.12%
12/3/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$236.00 ➝ $236.00	+12.00%
11/26/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $248.00	+23.11%
11/26/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $235.00	+16.65%
11/20/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Equal Weight ➝ Equal Weight	$197.00	-2.06%
11/6/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $275.00	+33.71%
11/4/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$210.00 ➝ $230.00	+16.20%
11/1/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$225.00 ➝ $250.00	+26.19%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $232.00	+17.20%
11/1/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$251.00 ➝ $260.00	+31.34%
11/1/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$215.00 ➝ $225.00	+12.69%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$220.00 ➝ $230.00	+15.35%
11/1/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+7.60%
11/1/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$265.00 ➝ $270.00	+35.13%
11/1/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Outperform ➝ Sector Outperform	$245.00 ➝ $246.00	+23.12%
11/1/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$220.00 ➝ $230.00	+15.41%
11/1/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$225.00 ➝ $245.00	+31.44%
11/1/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$224.00 ➝ $245.00	+31.44%
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+28.76%
11/1/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $230.00	+23.39%
11/1/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+39.48%
11/1/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$221.00 ➝ $236.00	+26.61%
11/1/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$215.00 ➝ $235.00	+26.07%
11/1/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$215.00 ➝ $225.00	+20.71%
10/11/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$260.00	+39.30%
10/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$235.00 ➝ $235.00	+25.92%
10/7/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$230.00 ➝ $230.00	+26.45%
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$220.00 ➝ $235.00	+45.47%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$250.00	+29.72%
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7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%
5/1/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $245.00	+40.00%
5/1/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$200.00 ➝ $205.00	+17.14%
2/2/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$185.00 ➝ $200.00	+25.57%
11/2/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$160.00	+16.79%
8/11/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+65.99%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$176.00 ➝ $189.00	+32.89%
8/4/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$140.00	-0.60%
7/9/2023	CICC Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
6/7/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$130.00 ➝ $150.00	+18.47%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$140.00 ➝ $150.00	+32.85%
1/18/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy	$145.00 ➝ $125.00	+28.64%
1/4/2023	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$130.00	+51.48%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 10:38 PM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, December 18, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon has received multiple upgrades from analysts, with price targets increasing significantly. For instance, TD Cowen raised their target from $240.00 to $265.00, indicating strong confidence in the company's growth potential.
The stock currently has a consensus target price of $238.87, suggesting that there is room for appreciation from its current trading levels, which enhances the investment appeal.
Amazon's diverse business model, which includes retail, advertising, and cloud services (AWS), positions it well for sustained revenue growth across different sectors.
With a forecasted EPS of 5.29 for the current fiscal year, Amazon is expected to generate solid earnings, which can lead to increased investor confidence and stock performance.
Analysts have overwhelmingly rated Amazon as a "buy," with 41 out of 44 analysts recommending the stock, reflecting strong market sentiment and potential for future gains.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Insider selling has been significant, with over 6 million shares sold in the last quarter, which may indicate a lack of confidence among those closest to the company.
Despite positive analyst ratings, the stock has experienced fluctuations, and the recent average sale price of $199.06 by a director suggests potential concerns about current valuations.
Amazon's stock is subject to market volatility, and any adverse economic conditions could impact its performance, especially in its retail segment.
The competitive landscape in e-commerce and cloud services is intensifying, with other companies vying for market share, which could pressure Amazon's growth rates.
While the company is expected to post solid earnings, any miss in earnings expectations could lead to a sharp decline in stock price, making it a risky investment.

AMZN Forecast - Frequently Asked Questions

: According to the research reports of 44 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $243.00, with a high forecast of $290.00 and a low forecast of $186.00.
: 44 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 2 hold ratings, 41 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.
: According to analysts, Amazon.com's stock has a predicted upside of 7.97% based on their 12-month stock forecasts.
: Over the previous 90 days, Amazon.com's stock had 1 downgrade by analysts.
: Amazon.com has been rated by research analysts at Bank of America, Benchmark, BMO Capital Markets, Cantor Fitzgerald, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Loop Capital, Maxim Group, Mizuho, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Pivotal Research, Redburn Atlantic, Robert W. Baird, Rosenblatt Securities, Roth Mkm, Royal Bank of Canada, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, Susquehanna, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.98 while the average consensus rating score for "retail/wholesale" companies is 2.50. Learn more on how AMZN compares to other companies.

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This page (NASDAQ:AMZN) was last updated on 12/23/2024 by MarketBeat.com Staff

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Amazon.com (AMZN) Stock Forecast & Price Target