Amazon.com (AMZN) Stock Forecast & Price Target

$197.93

+11.53 (+6.19%)

(As of 11/1/2024 ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 44 Analyst Ratings

Sell
0

Hold
2

Buy
42

Based on 44 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 44 analysts, 2 have given a hold rating, 41 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$244.11
23.33% Upside

According to the 44 analysts' twelve-month price targets for Amazon.com, the average price target is $244.11. The highest price target for AMZN is $800.00, while the lowest price target for AMZN is $160.00. The average price target represents a forecasted upside of 23.33% from the current price of $197.93.

AMZN Analyst Ratings Over Time

Type	Current Forecast 11/2/23 to 11/1/24	1 Month Ago 10/3/23 to 10/2/24	3 Months Ago 8/4/23 to 8/3/24	1 Year Ago 11/2/22 to 11/2/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	41 Buy rating(s)	40 Buy rating(s)	42 Buy rating(s)	43 Buy rating(s)
Hold	2 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$244.11	$223.65	$218.91	$168.80
Forecasted Upside	23.33% Upside	21.05% Upside	30.38% Upside	22.25% Upside
Consensus Rating	Moderate Buy	Buy	Moderate Buy	Moderate Buy

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AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.98	2.50	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Hold
Predicted Upside	23.33% Upside	40.18% Upside	10.59% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/1/2024	Wedbush 3 of 5 stars		Boost Target	Outperform ➝ Outperform	$225.00 ➝ $250.00	+26.19%
11/1/2024	Sanford C. Bernstein 3 of 5 stars		Boost Target	Outperform ➝ Outperform	$225.00 ➝ $235.00	+18.45%
11/1/2024	Deutsche Bank Aktiengesellschaft 3 of 5 stars		Boost Target	Buy ➝ Buy	$225.00 ➝ $232.00	+17.20%
11/1/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$251.00 ➝ $260.00	+31.34%
11/1/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$215.00 ➝ $225.00	+12.69%
11/1/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$230.00 ➝ $236.00	+18.17%
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11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$220.00 ➝ $230.00	+15.35%
11/1/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+7.60%
11/1/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$265.00 ➝ $270.00	+35.13%
11/1/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Outperform ➝ Sector Outperform	$245.00 ➝ $246.00	+23.12%
11/1/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$213.00 ➝ $220.00	+10.39%
11/1/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $235.00	+17.92%
11/1/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$230.00 ➝ $250.00	+25.45%
11/1/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$220.00 ➝ $230.00	+15.41%
11/1/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$225.00 ➝ $245.00	+31.44%
11/1/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Outperform ➝ Market Outperform	$265.00 ➝ $285.00	+52.90%
11/1/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$224.00 ➝ $245.00	+31.44%
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+28.76%
11/1/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $230.00	+23.39%
11/1/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+39.48%
11/1/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+12.66%
11/1/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$221.00 ➝ $236.00	+26.61%
11/1/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$215.00 ➝ $235.00	+26.07%
11/1/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$215.00 ➝ $225.00	+20.71%
11/1/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+28.76%
10/28/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $223.00	+17.80%
10/16/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$750.00 ➝ $800.00	+326.23%
10/11/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$260.00	+39.30%
10/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$235.00 ➝ $235.00	+25.92%
10/7/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$230.00 ➝ $230.00	+26.45%
10/7/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Overweight ➝ Equal Weight	$225.00 ➝ $183.00	-1.88%
10/3/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$210.00 ➝ $210.00	+13.66%
8/2/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $215.00	+29.03%
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$220.00 ➝ $235.00	+45.47%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$250.00	+29.72%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
5/30/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $245.00	+36.63%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%
5/1/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $245.00	+40.00%
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5/1/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+37.14%
5/1/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$200.00 ➝ $205.00	+17.14%
4/11/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$228.00	+21.82%
2/2/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$185.00 ➝ $200.00	+25.57%
11/2/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$160.00	+16.79%
8/11/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+65.99%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$176.00 ➝ $189.00	+32.89%
8/4/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$140.00	-0.60%
7/9/2023	CICC Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
6/7/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$130.00 ➝ $150.00	+18.47%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$140.00 ➝ $150.00	+32.85%
1/18/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy	$145.00 ➝ $125.00	+28.64%
1/4/2023	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$130.00	+51.48%
12/1/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$150.00 ➝ $160.00	+65.73%
11/18/2022	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Hans Engel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:12 AM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 24, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon's consistent revenue growth and strong financial performance, with a net margin of 7.35% and a return on equity of 21.39%, indicate a stable and profitable business model.
Positive analyst ratings and price targets from reputable firms like Morgan Stanley, Cantor Fitzgerald, and Evercore ISI suggest confidence in Amazon's future growth potential.
Insider selling activity, while significant, can sometimes be a normal part of executives diversifying their portfolios and may not necessarily indicate negative sentiment towards the company.
Amazon's diversified business segments, including North America, International, and Amazon Web Services (AWS), provide exposure to various markets and opportunities for growth.
Despite recent insider selling, Amazon's stock price remains resilient, indicating continued investor interest and confidence in the company's long-term prospects.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Recent insider selling activity, totaling 54,355 shares in the last three months, may raise concerns about executive sentiment towards the company's future performance.
Analyst price target adjustments, such as those by Piper Sandler and The Goldman Sachs Group, lowering their targets, could indicate potential headwinds or challenges ahead for Amazon.
High insider ownership of 10.80% of the company's stock may lead to conflicts of interest or governance issues that could impact decision-making and shareholder value.
Competition in the e-commerce and cloud services industries is intense, with rivals constantly innovating and challenging Amazon's market position, potentially affecting its growth trajectory.
While Amazon has a strong track record, macroeconomic factors, regulatory changes, or unforeseen events could impact the company's performance and stock price in the future.

AMZN Forecast - Frequently Asked Questions

: According to the research reports of 44 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $244.11, with a high forecast of $800.00 and a low forecast of $160.00.
: 44 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 2 hold ratings, 41 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares.
: According to analysts, Amazon.com's stock has a predicted upside of 23.33% based on their 12-month stock forecasts.
: Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.
: Amazon.com has been rated by research analysts at Bank of America, Benchmark, BMO Capital Markets, Cantor Fitzgerald, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Loop Capital, Maxim Group, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Pivotal Research, Robert W. Baird, Rosenblatt Securities, Royal Bank of Canada, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, Susquehanna, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.98 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how AMZN compares to other companies.

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This page (NASDAQ:AMZN) was last updated on 11/1/2024 by MarketBeat.com Staff

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Amazon.com (AMZN) Stock Forecast & Price Target