Amazon.com (AMZN) Stock Forecast & Price Target

$189.76

+3.33 (+1.79%)

(As of 02:52 PM ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy
Based on 42 Analyst Ratings

Based on 42 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Buy." Out of the 42 analysts, 1 has given a hold rating, 39 have given a buy rating, and 2 have given a strong buy rating for AMZN.

Consensus Price Target

$222.49
17.25% Upside

High Forecast	$265.00
Average Forecast	$222.49
Low Forecast	$160.00

According to the 42 analysts' twelve-month price targets for Amazon.com, the average price target is $222.49. The highest price target for AMZN is $265.00, while the lowest price target for AMZN is $160.00. The average price target represents a forecasted upside of 17.25% from the current price of $189.76.

Type	Current Forecast 9/20/23 to 9/19/24	1 Month Ago 8/21/23 to 8/20/24	3 Months Ago 6/22/23 to 6/21/24	1 Year Ago 9/20/22 to 9/20/23
Consensus Rating	Buy	Buy	Buy	Moderate Buy
Strong Buy	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	39 Buy rating(s)	39 Buy rating(s)	42 Buy rating(s)	47 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$222.49	$221.69	$213.89	$161.22
Forecasted Upside	17.25% Upside	25.07% Upside	25.94% Upside	28.87% Upside

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AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	3.02	2.51	2.50
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	17.12% Upside	40.21% Upside	7.94% Upside
News Sentiment Rating	Neutral News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
9/19/2024	BMO Capital Markets 4 of 5 stars		Reiterated Rating	Outperform ➝ Outperform	$230.00 ➝ $230.00	+21.26%
9/12/2024	Needham & Company LLC 2 of 5 stars		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+13.81%
9/5/2024	Cantor Fitzgerald 3 of 5 stars		Initiated Coverage	Overweight	$230.00	+32.69%
9/3/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Outperform ➝ Market Outperform	$245.00 ➝ $265.00	+48.46%
8/26/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$232.00 ➝ $225.00	+27.83%
8/6/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$240.00 ➝ $210.00	+28.85%
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8/2/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $221.00	+31.63%
8/2/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$215.00 ➝ $215.00	+28.73%
8/2/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $215.00	+29.03%
8/2/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$220.00 ➝ $210.00	+26.03%
8/2/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$200.00 ➝ $200.00	+19.13%
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$220.00 ➝ $235.00	+45.47%
8/2/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$225.00 ➝ $225.00	+34.81%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$250.00 ➝ $230.00	+24.95%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$240.00 ➝ $230.00	+24.95%
8/2/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$220.00 ➝ $215.00	+16.80%
8/2/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$228.00 ➝ $224.00	+21.69%
8/2/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$235.00 ➝ $225.00	+22.24%
8/2/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$238.00 ➝ $251.00	+36.36%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$217.00 ➝ $224.00	+21.72%
7/22/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $215.00	+16.59%
7/22/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+25.88%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$250.00	+29.72%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $245.00	+23.18%
6/21/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $213.00	+14.45%
5/30/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $245.00	+36.63%
5/6/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+20.69%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%
5/1/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $245.00	+40.00%
5/1/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $220.00	+25.71%
5/1/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$215.00 ➝ $225.00	+28.57%
5/1/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+37.14%
5/1/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$200.00 ➝ $205.00	+17.14%
5/1/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$220.00 ➝ $225.00	+28.57%
5/1/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $215.00	+22.86%
4/18/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$235.00	+30.35%
4/11/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$228.00	+21.82%
2/2/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$185.00 ➝ $200.00	+25.57%
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2/2/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$175.00 ➝ $200.00	+25.57%
2/2/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$185.00 ➝ $220.00	+38.12%
11/2/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$160.00	+16.79%
8/11/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+65.99%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$176.00 ➝ $189.00	+32.89%
8/4/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$140.00	-0.60%
7/9/2023	CICC Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
6/7/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$130.00 ➝ $150.00	+18.47%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$140.00 ➝ $150.00	+32.85%
1/18/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy	$145.00 ➝ $125.00	+28.64%
1/4/2023	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$130.00	+51.48%
12/1/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$150.00 ➝ $160.00	+65.73%
11/18/2022	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Hans Engel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
10/28/2022	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$160.00 ➝ $120.00	+20.01%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 03:16 PM ET.

AMZN Forecast - Frequently Asked Questions

What is Amazon.com's forecast for 2024?: According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $222.49, with a high forecast of $265.00 and a low forecast of $160.00.
Should I buy or sell Amazon.com stock right now?: 42 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There is currently 1 hold rating, 39 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" AMZN shares.
Does Amazon.com's stock price have much upside?: According to analysts, Amazon.com's stock has a predicted upside of 25.98% based on their 12-month stock forecasts.
Has Amazon.com been upgraded or downgraded by Wall Street analysts recently?: Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.
What analysts cover Amazon.com?: Amazon.com has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Itau BBA Securities, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Maxim Group, Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Roth Mkm, Royal Bank of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, TD Securities, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days.
Do Wall Street analysts like Amazon.com more than its competitors?: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Buy while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how AMZN compares to other companies.