Amazon.com (AMZN) Stock Forecast & Price Target

$185.89

-0.44 (-0.24%)

(As of 02:48 PM ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 42 Analyst Ratings

Sell
0

Hold
1

Buy
41

Based on 42 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Buy." Out of the 42 analysts, 1 has given a hold rating, 40 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$223.65
21.46% Upside

According to the 42 analysts' twelve-month price targets for Amazon.com, the average price target is $223.65. The highest price target for AMZN is $265.00, while the lowest price target for AMZN is $160.00. The average price target represents a forecasted upside of 21.46% from the current price of $185.89.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 10/2/23 to 10/1/24	1 Month Ago 9/2/23 to 9/1/24	3 Months Ago 7/4/23 to 7/3/24	1 Year Ago 10/2/22 to 10/2/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	40 Buy rating(s)	39 Buy rating(s)	42 Buy rating(s)	48 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$223.65	$221.36	$215.86	$161.30
Forecasted Upside	21.46% Upside	24.01% Upside	9.25% Upside	24.59% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

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AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	3.00	2.48	2.50
Consensus Rating	Buy	Hold	Hold
Predicted Upside	21.63% Upside	40.03% Upside	6.78% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
9/30/2024	Cantor Fitzgerald 3 of 5 stars	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$230.00 ➝ $230.00	+24.34%
9/30/2024	Truist Financial 2 of 5 stars		Boost Target	Buy ➝ Buy	$230.00 ➝ $265.00	+41.30%
9/20/2024	Evercore ISI 2 of 5 stars		Boost Target	Outperform ➝ Outperform	$225.00 ➝ $240.00	+26.40%
9/19/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$230.00 ➝ $230.00	+21.26%
9/12/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+13.81%
9/3/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Outperform ➝ Market Outperform	$245.00 ➝ $265.00	+48.46%
Get the Latest News and Ratings for AMZN and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Amazon.com and its competitors with MarketBeat's FREE daily newsletter.
8/26/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$232.00 ➝ $225.00	+27.83%
8/6/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$240.00 ➝ $210.00	+28.85%
8/2/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $221.00	+31.63%
8/2/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$215.00 ➝ $215.00	+28.73%
8/2/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $215.00	+29.03%
8/2/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$220.00 ➝ $210.00	+26.03%
8/2/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$200.00 ➝ $200.00	+19.13%
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$220.00 ➝ $235.00	+45.47%
8/2/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$225.00 ➝ $225.00	+34.81%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$250.00 ➝ $230.00	+24.95%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$240.00 ➝ $230.00	+24.95%
8/2/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$220.00 ➝ $215.00	+16.80%
8/2/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$228.00 ➝ $224.00	+21.69%
8/2/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$235.00 ➝ $225.00	+22.24%
8/2/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$238.00 ➝ $251.00	+36.36%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$217.00 ➝ $224.00	+21.72%
7/22/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $215.00	+16.59%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$250.00	+29.72%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $245.00	+23.18%
6/21/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $213.00	+14.45%
5/30/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $245.00	+36.63%
5/6/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+20.69%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%
5/1/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $245.00	+40.00%
5/1/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $220.00	+25.71%
5/1/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$215.00 ➝ $225.00	+28.57%
5/1/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+37.14%
5/1/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$200.00 ➝ $205.00	+17.14%
5/1/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $215.00	+22.86%
4/18/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$235.00	+30.35%
4/11/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$228.00	+21.82%
2/2/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$185.00 ➝ $200.00	+25.57%
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2/2/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$175.00 ➝ $200.00	+25.57%
2/2/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$185.00 ➝ $220.00	+38.12%
11/2/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$160.00	+16.79%
8/11/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+65.99%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$176.00 ➝ $189.00	+32.89%
8/4/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$140.00	-0.60%
7/9/2023	CICC Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
6/7/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$130.00 ➝ $150.00	+18.47%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$140.00 ➝ $150.00	+32.85%
1/18/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy	$145.00 ➝ $125.00	+28.64%
1/4/2023	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$130.00	+51.48%
12/1/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$150.00 ➝ $160.00	+65.73%
11/18/2022	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Hans Engel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
10/28/2022	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$160.00 ➝ $120.00	+20.01%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:20 PM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 29, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon reported higher-than-expected EPS for the quarter, indicating strong financial performance and potential for growth.
Analysts have consistently rated Amazon as a "buy" or "strong buy," reflecting positive market sentiment and confidence in the company's future prospects.
Institutional investors and hedge funds have been increasing their positions in Amazon, signaling trust in the company's long-term potential.
Amazon's diverse business model, including retail sales, advertising, and subscription services, provides revenue stability and growth opportunities across multiple sectors.
Amazon's stock price has been trading at a relatively high level, indicating investor confidence and positive market sentiment towards the company.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Amazon's revenue for the quarter slightly missed analyst estimates, potentially indicating challenges in meeting market expectations.
Some analysts have revised price targets for Amazon downwards, suggesting concerns about the company's future growth potential or market performance.
While Amazon has a strong market position, increased competition in the e-commerce and tech sectors could impact its market share and profitability in the future.
Amazon's net margin and return on equity, while solid, may face pressure from rising costs or changing market dynamics, affecting overall profitability.
Market volatility and economic uncertainties could impact Amazon's stock price, leading to potential short-term fluctuations in investor returns.

AMZN Forecast - Frequently Asked Questions

: According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $223.65, with a high forecast of $265.00 and a low forecast of $160.00.
: 42 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There is currently 1 hold rating, 40 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" AMZN shares.
: According to analysts, Amazon.com's stock has a predicted upside of 20.31% based on their 12-month stock forecasts.
: Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.
: Amazon.com has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Evercore ISI, Itau BBA Securities, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Maxim Group, Morgan Stanley, Needham & Company LLC, Piper Sandler, Rosenblatt Securities, Roth Mkm, Royal Bank of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, TD Securities, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how AMZN compares to other companies.