Auddia (AUUD) Competitors

Auddia (NASDAQ:AUUD) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, media sentiment, profitability, valuation, dividends, analyst recommendations, risk and community ranking.

Do insiders and institutionals have more ownership in AUUD or DRCT?

4.0% of Direct Digital shares are owned by institutional investors. 2.7% of Auddia shares are owned by company insiders. Comparatively, 78.1% of Direct Digital shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Do analysts recommend AUUD or DRCT?

Direct Digital has a consensus target price of $23.00, indicating a potential upside of 3,051.55%. Given Direct Digital's stronger consensus rating and higher probable upside, analysts plainly believe Direct Digital is more favorable than Auddia.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Auddia	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Direct Digital	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer AUUD or DRCT?

Direct Digital received 12 more outperform votes than Auddia when rated by MarketBeat users. Likewise, 73.68% of users gave Direct Digital an outperform vote while only 66.67% of users gave Auddia an outperform vote.

Company	Underperform	Outperform
Auddia	Outperform Votes 2 66.67%	Underperform Votes 1 33.33%
Direct Digital	Outperform Votes 14 73.68%	Underperform Votes 5 26.32%

Is AUUD or DRCT more profitable?

Auddia has a net margin of 0.00% compared to Direct Digital's net margin of -5.61%. Direct Digital's return on equity of -25.66% beat Auddia's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Auddia	N/A	-243.38%	-143.18%
Direct Digital	-5.61%	-25.66%	-10.40%

Which has higher valuation and earnings, AUUD or DRCT?

Direct Digital has higher revenue and earnings than Auddia. Direct Digital is trading at a lower price-to-earnings ratio than Auddia, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Auddia	N/A	N/A	-$8.81M	-$4.22	-0.05
Direct Digital	$94.22M	0.11	-$2.19M	-$1.17	-0.62

Which has more volatility and risk, AUUD or DRCT?

Auddia has a beta of 0.7, indicating that its stock price is 30% less volatile than the S&P 500. Comparatively, Direct Digital has a beta of 6.61, indicating that its stock price is 561% more volatile than the S&P 500.

Does the media refer more to AUUD or DRCT?

In the previous week, Direct Digital had 11 more articles in the media than Auddia. MarketBeat recorded 16 mentions for Direct Digital and 5 mentions for Auddia. Auddia's average media sentiment score of 0.98 beat Direct Digital's score of 0.15 indicating that Auddia is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Auddia	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Direct Digital	2 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Direct Digital beats Auddia on 14 of the 17 factors compared between the two stocks.