Axon Enterprise (AXON) Competitors

Axon Enterprise (NASDAQ:AXON) and ServiceNow (NYSE:NOW) are both large-cap aerospace companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, community ranking, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership.

Do analysts rate AXON or NOW?

Axon Enterprise currently has a consensus target price of $561.31, indicating a potential upside of 5.39%. ServiceNow has a consensus target price of $1,129.72, indicating a potential upside of 16.18%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts plainly believe ServiceNow is more favorable than Axon Enterprise.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Axon Enterprise	0 Sell rating(s)	2 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.87
ServiceNow	1 Sell rating(s)	3 Hold rating(s)	25 Buy rating(s)	2 Strong Buy rating(s)	2.90

Which has more volatility and risk, AXON or NOW?

Axon Enterprise has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500.

Does the media prefer AXON or NOW?

In the previous week, ServiceNow had 27 more articles in the media than Axon Enterprise. MarketBeat recorded 74 mentions for ServiceNow and 47 mentions for Axon Enterprise. ServiceNow's average media sentiment score of 1.27 beat Axon Enterprise's score of 0.80 indicating that ServiceNow is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Axon Enterprise	25 Very Positive mention(s)	6 Positive mention(s)	12 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
ServiceNow	55 Very Positive mention(s)	10 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher earnings and valuation, AXON or NOW?

ServiceNow has higher revenue and earnings than Axon Enterprise. Axon Enterprise is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Axon Enterprise	$1.94B	20.93	$174.23M	$3.87	137.63
ServiceNow	$10.98B	18.24	$1.43B	$6.83	142.37

Do insiders & institutionals believe in AXON or NOW?

79.1% of Axon Enterprise shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 6.1% of Axon Enterprise shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor AXON or NOW?

ServiceNow received 934 more outperform votes than Axon Enterprise when rated by MarketBeat users. Likewise, 75.22% of users gave ServiceNow an outperform vote while only 65.05% of users gave Axon Enterprise an outperform vote.

Company	Underperform	Outperform
Axon Enterprise	Outperform Votes 456 65.05%	Underperform Votes 245 34.95%
ServiceNow	Outperform Votes 1390 75.22%	Underperform Votes 458 24.78%

Is AXON or NOW more profitable?

Axon Enterprise has a net margin of 15.37% compared to ServiceNow's net margin of 12.97%. ServiceNow's return on equity of 17.11% beat Axon Enterprise's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Axon Enterprise	15.37%	7.50%	3.78%
ServiceNow	12.97%	17.11%	8.18%

Summary

ServiceNow beats Axon Enterprise on 15 of the 19 factors compared between the two stocks.