Axon Enterprise (AXON) Competitors

Axon Enterprise (NASDAQ:AXON) and ServiceNow (NYSE:NOW) are both large-cap aerospace companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, community ranking, profitability, media sentiment, earnings, risk and valuation.

Which has more volatility & risk, AXON or NOW?

Axon Enterprise has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.

Does the media refer more to AXON or NOW?

In the previous week, ServiceNow had 26 more articles in the media than Axon Enterprise. MarketBeat recorded 59 mentions for ServiceNow and 33 mentions for Axon Enterprise. Axon Enterprise's average media sentiment score of 1.39 beat ServiceNow's score of 1.03 indicating that Axon Enterprise is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Axon Enterprise	27 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ServiceNow	36 Very Positive mention(s)	6 Positive mention(s)	8 Neutral mention(s)	5 Negative mention(s)	1 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in AXON or NOW?

ServiceNow received 944 more outperform votes than Axon Enterprise when rated by MarketBeat users. Likewise, 75.30% of users gave ServiceNow an outperform vote while only 64.87% of users gave Axon Enterprise an outperform vote.

Company	Underperform	Outperform
Axon Enterprise	Outperform Votes 458 64.87%	Underperform Votes 248 35.13%
ServiceNow	Outperform Votes 1402 75.30%	Underperform Votes 460 24.70%

Which has stronger earnings & valuation, AXON or NOW?

ServiceNow has higher revenue and earnings than Axon Enterprise. ServiceNow is trading at a lower price-to-earnings ratio than Axon Enterprise, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Axon Enterprise	$2.08B	21.15	$174.23M	$4.79	120.01
ServiceNow	$10.98B	15.08	$1.43B	$6.83	117.16

Do analysts rate AXON or NOW?

Axon Enterprise presently has a consensus price target of $626.45, suggesting a potential upside of 8.98%. ServiceNow has a consensus price target of $1,068.76, suggesting a potential upside of 33.56%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts plainly believe ServiceNow is more favorable than Axon Enterprise.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Axon Enterprise	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.69
ServiceNow	1 Sell rating(s)	3 Hold rating(s)	27 Buy rating(s)	0 Strong Buy rating(s)	2.84

Do insiders & institutionals have more ownership in AXON or NOW?

79.1% of Axon Enterprise shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 6.1% of Axon Enterprise shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is AXON or NOW more profitable?

Axon Enterprise has a net margin of 15.37% compared to ServiceNow's net margin of 12.97%. ServiceNow's return on equity of 17.11% beat Axon Enterprise's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Axon Enterprise	15.37%	7.50%	3.78%
ServiceNow	12.97%	17.11%	8.18%

Summary

ServiceNow beats Axon Enterprise on 12 of the 18 factors compared between the two stocks.