Brighthouse Financial (BHF) Competitors $51.09 +0.82 (+1.63%) Closing price 07/17/2025 04:00 PM EasternExtended Trading$51.54 +0.45 (+0.88%) As of 07:52 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BHF vs. WTFC, AMP, CNO, EQH, FNB, LNC, MET, PFG, PRU, and SFShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), F.N.B. (FNB), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), and Stifel Financial (SF). These companies are all part of the "finance" sector. Brighthouse Financial vs. Its Competitors Wintrust Financial Ameriprise Financial CNO Financial Group Equitable F.N.B. Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Wintrust Financial (NASDAQ:WTFC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment. Is WTFC or BHF more profitable? Wintrust Financial has a net margin of 17.32% compared to Brighthouse Financial's net margin of 8.71%. Brighthouse Financial's return on equity of 25.60% beat Wintrust Financial's return on equity.Company Net Margins Return on Equity Return on Assets Wintrust Financial17.32% 12.00% 1.10% Brighthouse Financial 8.71%25.60%0.54% Does the media favor WTFC or BHF? In the previous week, Brighthouse Financial had 5 more articles in the media than Wintrust Financial. MarketBeat recorded 17 mentions for Brighthouse Financial and 12 mentions for Wintrust Financial. Wintrust Financial's average media sentiment score of 0.97 beat Brighthouse Financial's score of 0.58 indicating that Wintrust Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wintrust Financial 7 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 6 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable valuation & earnings, WTFC or BHF? Wintrust Financial has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWintrust Financial$3.97B2.25$695.04M$10.1113.18Brighthouse Financial$4.72B0.62$388M$8.346.13 Do institutionals and insiders hold more shares of WTFC or BHF? 93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.0% of Wintrust Financial shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Do analysts prefer WTFC or BHF? Wintrust Financial currently has a consensus target price of $138.00, indicating a potential upside of 3.53%. Brighthouse Financial has a consensus target price of $60.30, indicating a potential upside of 18.03%. Given Brighthouse Financial's higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Wintrust Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wintrust Financial 0 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.92Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Which has more risk & volatility, WTFC or BHF? Wintrust Financial has a beta of 0.82, meaning that its stock price is 18% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. SummaryWintrust Financial beats Brighthouse Financial on 10 of the 16 factors compared between the two stocks. Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialINS IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.89B$13.21B$12.04B$9.34BDividend YieldN/A3.72%5.57%4.06%P/E Ratio6.1313.7119.1819.86Price / Sales0.621.4626.2399.92Price / Cash3.048.2221.5057.94Price / Book0.601.392.325.67Net Income$388M$1.16B$997.60M$257.80M7 Day Performance4.71%1.02%0.51%1.86%1 Month Performance-13.22%0.56%4.40%10.91%1 Year Performance5.67%5.65%541.94%18.51% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial4.6849 of 5 stars$51.09+1.6%$60.30+18.0%+4.8%$2.89B$4.72B6.131,400WTFCWintrust Financial4.648 of 5 stars$130.61-1.0%$135.77+4.0%+19.2%$8.74B$2.49B12.925,903Upcoming EarningsAMPAmeriprise Financial4.1223 of 5 stars$536.13-1.3%$517.86-3.4%+28.1%$51.05B$17.47B18.2213,600Upcoming EarningsAnalyst DowngradeCNOCNO Financial Group4.4593 of 5 stars$37.47-2.1%$41.00+9.4%+24.9%$3.71B$4.30B13.103,500Positive NewsEQHEquitable4.3341 of 5 stars$54.62-1.9%$62.64+14.7%+24.3%$16.60B$12.44B14.848,000Positive NewsInsider TradeFNBF.N.B.4.3659 of 5 stars$15.52-0.4%$17.57+13.2%+4.4%$5.58B$2.57B12.324,280Trending NewsEarnings ReportAnalyst RevisionLNCLincoln National4.9715 of 5 stars$34.29-1.4%$37.00+7.9%+5.2%$5.85B$18.44B4.879,783METMetLife4.988 of 5 stars$79.20-1.8%$94.67+19.5%+1.6%$53.17B$70.99B12.8845,000PFGPrincipal Financial Group3.701 of 5 stars$80.19-1.0%$83.69+4.4%-7.4%$17.98B$15.77B12.0019,300PRUPrudential Financial4.9177 of 5 stars$106.48-2.4%$121.15+13.8%-19.0%$37.69B$68.05B16.8738,196Analyst ForecastSFStifel Financial3.9073 of 5 stars$107.54-1.5%$106.75-0.7%+30.1%$11.05B$4.97B20.569,000Upcoming Earnings Related Companies and Tools Related Companies Wintrust Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Equitable Alternatives F.N.B. Alternatives Lincoln National Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Stifel Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BHF) was last updated on 7/18/2025 by MarketBeat.com Staff From Our PartnersElon Just Fired the IRS Agents Targeting Your SavingsElon Musk just fired 6,700 IRS agents — and exposed a war on your retirement. 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