Brighthouse Financial (BHF) Competitors $49.51 +0.73 (+1.50%) (As of 03:15 PM ET) Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends BHF vs. PRI, GL, VOYA, JXN, FG, LNC, GNW, CIA, AAME, and METShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Primerica (PRI), Globe Life (GL), Voya Financial (VOYA), Jackson Financial (JXN), F&G Annuities & Life (FG), Lincoln National (LNC), Genworth Financial (GNW), Citizens (CIA), Atlantic American (AAME), and MetLife (MET). These companies are all part of the "life insurance" industry. Brighthouse Financial vs. Primerica Globe Life Voya Financial Jackson Financial F&G Annuities & Life Lincoln National Genworth Financial Citizens Atlantic American MetLife Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, community ranking, analyst recommendations, media sentiment, profitability, risk and earnings. Does the MarketBeat Community believe in PRI or BHF? Primerica received 458 more outperform votes than Brighthouse Financial when rated by MarketBeat users. Likewise, 68.59% of users gave Primerica an outperform vote while only 49.66% of users gave Brighthouse Financial an outperform vote. CompanyUnderperformOutperformPrimericaOutperform Votes82168.59% Underperform Votes37631.41% Brighthouse FinancialOutperform Votes36349.66% Underperform Votes36850.34% Which has preferable valuation & earnings, PRI or BHF? Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrimerica$3.07B3.02$576.60M$13.0921.28Brighthouse Financial$4.12B0.71-$1.11B-$20.33-2.44 Do analysts recommend PRI or BHF? Primerica presently has a consensus price target of $293.50, indicating a potential upside of 5.35%. Brighthouse Financial has a consensus price target of $51.13, indicating a potential upside of 3.26%. Given Primerica's stronger consensus rating and higher possible upside, equities analysts clearly believe Primerica is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Primerica 0 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.29Brighthouse Financial 3 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.75 Does the media prefer PRI or BHF? In the previous week, Primerica and Primerica both had 9 articles in the media. Brighthouse Financial's average media sentiment score of 1.35 beat Primerica's score of 0.77 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 4 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders hold more shares of PRI or BHF? 90.9% of Primerica shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.9% of Primerica shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Which has more risk and volatility, PRI or BHF? Primerica has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Is PRI or BHF more profitable? Primerica has a net margin of 14.95% compared to Brighthouse Financial's net margin of -24.40%. Primerica's return on equity of 30.93% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Primerica14.95% 30.93% 4.34% Brighthouse Financial -24.40%23.54%0.47% SummaryPrimerica beats Brighthouse Financial on 14 of the 17 factors compared between the two stocks. Ad Crypto Swap ProfitsURGENT: This Altcoin Opportunity Won’t Wait – Act NowAll of our key indicators are flashing the same signal: an altcoin season is fast approaching. And if you know anything about crypto, you know that altcoin seasons are where some of the biggest gains happen.Register for the FREE Workshop Now & get $10 in Bitcoin Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialLife insurance IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.94B$20.16B$10.46B$9.28BDividend YieldN/A2.99%10.49%4.01%P/E Ratio-2.4410.1547.7817.22Price / Sales0.711.193,199.9383.76Price / Cash4.1521.9830.5038.32Price / Book0.631.442.625.08Net Income-$1.11B$1.23B$1.02B$223.97M7 Day Performance-1.18%-2.13%0.23%1.90%1 Month Performance-2.86%-2.61%2.13%9.21%1 Year Performance-6.55%11.65%17.36%24.53% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial3.5366 of 5 stars$49.51+1.5%$51.13+3.3%-7.9%$2.94B$4.12B-2.441,500Analyst ForecastShort Interest ↑News CoveragePositive NewsPRIPrimerica4.3574 of 5 stars$289.10-2.2%$293.50+1.5%+36.0%$9.65B$2.82B21.963,450GLGlobe Life4.8861 of 5 stars$103.03-1.7%$124.50+20.8%-13.5%$8.65B$5.45B8.863,636VOYAVoya Financial4.9826 of 5 stars$79.62-1.8%$86.00+8.0%-5.7%$7.66B$7.35B12.929,000Positive NewsJXNJackson Financial2.7554 of 5 stars$95.37-2.5%$84.00-11.9%+82.0%$7.04B$3.16B0.003,840News CoveragePositive NewsFGF&G Annuities & Life2.0256 of 5 stars$45.70-2.2%$46.33+1.4%+0.9%$5.76B$5.50B-766.501,165Positive NewsLNCLincoln National4.8312 of 5 stars$33.77-1.6%$33.25-1.5%+18.5%$5.75B$11.65B24.5111,024Positive NewsGNWGenworth Financial3.2062 of 5 stars$7.42-1.1%$7.00-5.7%+19.6%$3.17B$7.49B35.712,700CIACitizens0.9189 of 5 stars$4.19-2.6%N/A+41.3%$209.12M$240.68M10.00220AAMEAtlantic American0.6989 of 5 stars$1.53-1.1%N/A-24.2%$31.21M$186.79M0.00140METMetLife4.9444 of 5 stars$82.40-3.3%$88.62+7.5%+25.1%$57.06B$66.91B17.1845,000Short Interest ↑ Related Companies and Tools Related Companies Primerica Alternatives Globe Life Alternatives Voya Financial Alternatives Jackson Financial Alternatives F&G Annuities & Life Alternatives Lincoln National Alternatives Genworth Financial Alternatives Citizens Alternatives Atlantic American Alternatives MetLife Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:BHF) was last updated on 12/16/2024 by MarketBeat.com Staff From Our PartnersTrump’s Sending THIS Crypto Higher on PurposeDiscover the coin set to explode before 2025! 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